Go Back   Team-BHP > Around the Corner > Shifting gears


Reply
 
Thread Tools Search this Thread
Old 31st August 2007, 12:38   #1
Senior - BHPian
 
Join Date: Feb 2004
Location: Mumbai
Posts: 3,716
Thanked: 424 Times
Default Allen Solly does a Maruti in Branded Apparel CSI

We have discussed J.D.Power CSI's to death so lets talk about apparel CSI's.

In a survey conducted by Businessworld, Allen Solly smoked it's heavy weight competitors like Provogue, Louis Philippe etc to grab the top spot in branded apparel CSI rankings. Allen Solly topped with 67 points while No. 2 Provogue finished with 59.

More importantly for Allen Solly, in the Loyalty segmentation, 68% respondants were 'True Loyals' to the brand. The industry average is 51%. The brand also exceeded industry average scores in Store expereince, Merchandise, salesperson, billing, packaging, and other areas.

As an Allen Solly customer, I totally agree with the results. I have found Allen Solly shirts to be the most comfortable and they give a perfect fit to me. Fabulous fabric quality too. Congratuations Allen Solly!

Full Results: BusinessWorld.com

Last edited by amit : 31st August 2007 at 12:49.
amit is offline   Reply With Quote
Old 31st August 2007, 13:35   #2
Senior - BHPian
 
msdivy's Avatar
 
Join Date: Aug 2006
Location: Bangalore
Posts: 1,426
Thanked: 770 Times
Default

Quote:
Originally Posted by amit View Post
...
As an Allen Solly customer, I totally agree with the results. I have found Allen Solly shirts to be the most comfortable and they give a perfect fit to
I don't know why, of all brands Van Heusen fits me perfectly.
msdivy is offline   Reply With Quote
Old 31st August 2007, 16:12   #3
Senior - BHPian
 
satish_appasani's Avatar
 
Join Date: Jun 2004
Location: Hyderabad
Posts: 1,029
Thanked: 42 Times
Default

Van Heusen is my choice most of the times. Allen Solly were very good aroung Year 2000. They had some nice colours during the Friday Dressing campaign. Later on i don't see their shirts any different even from brands like Indigo Nation and Easies.

I feel Colour Plus is most over priced.
satish_appasani is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Automotive Apparel - AutoCulture.in (Delhi) aZa Delhi NCR 0 27th November 2014 13:09
The Branded Apparel Thread avisidhu Shifting gears 30 27th September 2012 13:55
Pics : BMW 635 CSi. v12 Super-Cars & Imports in India 88 10th January 2012 10:45
"Next Life" by Woody Allen nishantgandhi Shifting gears 0 13th March 2008 10:32
branded fuel in New Zen ? pingme Technical Stuff 9 19th June 2005 23:14


All times are GMT +5.5. The time now is 03:05.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks