Go Back   Team-BHP > Around the Corner > Shifting gears

Thread Tools Search this Thread
Old 12th April 2008, 03:36   #1
revvedup's Avatar
Join Date: Sep 2006
Location: Delhi
Posts: 251
Thanked: 8 Times
Post Chevrolet Creates First Drive-In Fitting Room

Whether car enthusiasts like it or not, most drivers in the UK (that's 72% of them according to a Chevrolet survey carried out in April 2008) say they use their car as a status symbol and hope that their car reflects the owner's personality and success to other drivers. Yet the fast majority of these drivers, 95%, admits to not knowing what they look like behind the wheel.
“You wouldn’t dream of buying a dress or suit without trying it on first so why should it be any different when it comes to buying a car – after all you never know who might pull up next to you at the lights.” says Channel 4 presenter Nicky Hambleton-Jones.
So Chevrolet has built the first drive-in fitting room for car buyers, located in a South London forecourt. The curtained-off room allows car buyers to 'try on' their car by driving it onto a rotating platform surrounded by mirrors. And with 80% of car buying decisions (strongly) influenced by women, this could just turn into a run-away success.
Source Chevrolet Creates First Drive-In Fitting Room
revvedup is offline   Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Similar Threads
Thread Thread Starter Forum Replies Last Post
Hyundai creates a huge tyre track image to send a message in Space Tushar The International Automotive Scene 5 8th May 2015 14:42
Video: Ghost of Ayrton Senna, Honda creates it! vinair Int'l Motorsport 30 4th October 2013 09:36
Manhart Racing creates a V10 powered BMW M3 Wagon bivin The International Automotive Scene 5 26th October 2009 01:20
GM disbands unit that creates high-performance vehicles madan80 The International Automotive Scene 2 20th February 2009 23:23
Fuel price hike fear creates mad rush in Pune spadival The Indian Car Scene 33 2nd June 2008 15:18

All times are GMT +5.5. The time now is 01:13.

Copyright ©2000 - 2018, Team-BHP.com
Proudly powered by E2E Networks