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Old 23rd December 2009, 21:53   #46
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I think that was the easiest viral marketing for the brand. And remember there is nothing called bad publicity.

People like me who do not know of their grand opening in India now are aware. And we Indians have a short very short attentions span. We will lick the icecream and shower thousands of adjectives to their tastes.

Also many hotels and malls reserve the right to admission. Have we ever talked about how badly people wearing bad clothes are looked upon and denied entry to malls. There was a community clash when new malls started cropping up in Gurgaon. Many a times a rich (filthy) jat would want to enter a suave sophisticated bar and is denied and what happens next is only a two day news that too local news. The bar is closed for a day or two while it undergoes reconstruction and then everything is back to normal.

I think their Marketing department will be all smiles while their PR must be sweating
I just like their Belgian Dark chocolate :P
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