| || ||Thread Tools||Search this Thread|
|23rd December 2009, 21:53||#46|
Senior - BHPian
Join Date: Jul 2009
Thanked: 224 Times
I think that was the easiest viral marketing for the brand. And remember there is nothing called bad publicity.
People like me who do not know of their grand opening in India now are aware. And we Indians have a short very short attentions span. We will lick the icecream and shower thousands of adjectives to their tastes.
Also many hotels and malls reserve the right to admission. Have we ever talked about how badly people wearing bad clothes are looked upon and denied entry to malls. There was a community clash when new malls started cropping up in Gurgaon. Many a times a rich (filthy) jat would want to enter a suave sophisticated bar and is denied and what happens next is only a two day news that too local news. The bar is closed for a day or two while it undergoes reconstruction and then everything is back to normal.
I think their Marketing department will be all smiles while their PR must be sweating
I just like their Belgian Dark chocolate :P
|Thread Tools||Search this Thread|
|Thread||Thread Starter||Forum||Replies||Last Post|
|Why does Toyota discriminate against buyers in Tier-II/Tier-III cities||tsk1979||The Indian Car Scene||20||31st October 2011 12:47|
|How good drivers/road users are we Indians||snoopy41||The Indian Car Scene||68||25th March 2011 14:04|
|FIAT India appoints Indians in TOP Management||hasopi||The Indian Car Scene||8||5th August 2005 12:10|
|Honest Indians, Crooked Krauts||ajmat||The International Automotive Scene||0||29th July 2005 09:09|