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Old 19th February 2013, 22:18   #1
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Exclamation Video : Dare to drink and drive? Yamaraj will take you for a ride!

Found this very interesting video on the SNS going viral. Sends out a very strong message to the erring public!


Last edited by Warwithwheels : 19th February 2013 at 22:19.
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Old 19th February 2013, 22:28   #2
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Default re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

Nice watch! People need creative jolts like these to come to terms. Will share this on my fb page as well

-Shivang Gandotra
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Old 19th February 2013, 23:11   #3
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Default re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

Oh that was awesome. Great production quality for an infomercial.

Imagine had this been done in Gurgaon or Noida, they would have shot the poor Yamraj.
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Old 20th February 2013, 00:47   #4
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Default re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

Had seen this video few days back on FB.
The frightened look on the inebriated people is quite hilarious.
One guy uses the service at the very instance.
Quote:
Originally Posted by eq24 View Post
Imagine had this been done in Gurgaon or Noida, they would have shot the poor Yamraj.
Haha !

-Bhargav
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Old 20th February 2013, 14:55   #5
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Default Re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

Here's a complete account of the campaign

Video : Dare to drink and drive? Yamaraj will take you for a ride!-261217_500627716649855_1584457686_n.jpg

Video : Dare to drink and drive? Yamaraj will take you for a ride!-426031_500627653316528_880423315_n.jpg

Courtesy: Zara Tapas Bar FB Page

Last edited by Warwithwheels : 20th February 2013 at 14:57.
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Old 20th February 2013, 16:31   #6
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Default Re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

Saw this sometime back. Fantastic ad which drives a serious message home through humour. Pity the poor souls who would have got the shock of their lives though!!
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Old 20th February 2013, 18:10   #7
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Default Re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

Quote:
Originally Posted by Warwithwheels View Post
Here's a complete account of the campaign
...
Courtesy: Zara Tapas Bar FB Page
The news report also says that many people reacted very emotionally & what is shown on video were only people with subtle reactions.

Perhaps the emotional guys are not giving permission to add their footage! Hope their 'near death' experience will make them responsible hereafter!!
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Old 22nd February 2013, 06:07   #8
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Default Re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

A very creative way of getting people to avoid a cocktail of drinking and driving. It's news to me that Chennai is the most dangerous city in India to drive in. Ku'dos to Mc Cann Erickson the Chennai City Police and Zara for this novel method of inculcating safe driving.That's an authentic looking Yama they found!
Regards
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Old 23rd February 2013, 09:31   #9
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Default Re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

Here's a clear screen shot of the flyer that was tagged along your valet token:

Chennai Folks: To hire a Driver call: 044 - 2345 8888

Video : Dare to drink and drive? Yamaraj will take you for a ride!-123.png

Last edited by Warwithwheels : 23rd February 2013 at 09:33.
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Old 24th February 2013, 16:40   #10
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Exclamation Re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

Cool idea to spread the message against drunken driving! I liked the innovative way in which it was implemented. The people must have however got a shock of their lives. Especially the person in the pony tail screaming at the valet and showing him Yama sitting in the car!! Also one of the guy, who calls either the given number or one of his acquaintances then and there on the spot; appears to be visibly shaken
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Old 26th February 2013, 08:55   #11
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Default Re: Video : Dare to drink and drive? Yamaraj will take you for a ride!

Innovative way to bring awareness on Drunken Driving!!

Kudos to the team for creating it. Hope that people understand the message and apply it.
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