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Old 5th March 2013, 11:11   #1
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Default Harley Davidson to assemble three models in India, whopping reduction in prices

Harley-Davidson has said that it will assemble the Heritage Softail Classic, Fat Boy Special and the iconic Fat Boy in India. More importantly, the decision allows Harley-Davidson to slash prices by up to Rs 4.55 lakh on these models

Previously, they were imported as Completely Built-Up (CBU) imports, thus attracting prohibitive import duties. Motorcycle assembly will take place at the Harley-Davidson facility in Bawal, Haryana.

The Fat Boy is now cheaper by Rs 4.55 lakh (enough to buy a Chevrolet Sail hatch!) at Rs 14.9 lakh (ex-showroom, Delhi), the Fat Boy Special will be cheaper by Rs 4.2 lakh at Rs 16.25 lakh and you could be cruising down the highway on the Heritage Softail Classic for Rs. 15.6 lakh (cheaper by Rs 4.1 lakh).

Harley-Davidson has 12 models in their India lineup, out of which nine are CKD (Complete Knockdown Units). The other CKD models are from the Sportster family (SuperLow, Iron 883, Forty-Eight) and Dyna family (Street Bob, Super Glide Custom and Fat Bob). Harley-Davidsonís price range in India starts at 5.6 lakhs (ex-showroom Delhi) for the SuperLow. Prices of the other models remain unchanged.

The company has a first-mover advantage in the premium high capacity motorcycle segment, as almost every other manufacturer is affected by the governmentís decision to increase customs duty on imported motorcycles (800 cc and above) to 75 % (from the earlier 60 %).

The company expects double digit growth this year.

Harley-Davidson Fat Boy will now be offered at Rs 14.9 Lakh (ex- showroom Delhi) as against the previous CBU price of Rs. 19.45 Lakh:
Harley Davidson to assemble three models in India, whopping reduction in prices-harleydavidson-fat-boy.jpg

The Fat Boy Special will be offered at Rs 15.6 Lakh (ex-showroom Delhi) as against the earlier CBU price of 19.70 Lakh:
Harley Davidson to assemble three models in India, whopping reduction in prices-harleydavidson-fat-boy-special.jpg

Heritage Softail Classic will be offered at Rs.16.25 Lakh (ex- showroom Delhi) as against the previous CBU pricing of Rs. 20.45 Lac:
Harley Davidson to assemble three models in India, whopping reduction in prices-harleydavidson-heritage-softail-classic.jpg

Last edited by GTO : 5th March 2013 at 12:09.
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Old 5th March 2013, 12:10   #2
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Default Re: Harley Davidson to assemble three models in India, whopping reduction in prices

Thread moved from the Assembly Line (The "Assembly Line" Forum section) to the Superbike & Imports Section. Thanks for sharing!
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Old 5th March 2013, 12:19   #3
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Default Re: Harley Davidson to assemble three models in India, whopping reduction in prices

HD appears to be extremely focused on the Indian market as the biking trend is catching in a big way.

While in the US I used to see these bikers parked at an inn/motel, I was pleasantly surprised to know that most of them were technocrats/engineers/doctors and post age 40; this is what they wanted to do. I was also told that they had to seek the permission of the "wife" before indulging on the bike and then hitting the road.

Hope to see such similar crowd in India as well.

Last edited by sumathindra : 5th March 2013 at 12:24. Reason: edits
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Old 5th March 2013, 12:42   #4
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Default Re: Harley Davidson to assemble three models in India, whopping reduction in prices

Do they have any plans to start making them here, too? That would do so much good to get pricing in reach of plenty of enthusiasts! However, given that the very HD name is associated with a proud US manufactured product I'm not sure that will happen.

The FatBoy made in the US costs Rs 9,24,000 in INR. I'm sure with local manufacturing they could bring that down to even Rs5/6 Lakhs. Drool!
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Old 5th March 2013, 15:19   #5
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Default Re: Harley Davidson to assemble three models in India, whopping reduction in prices

Great move! Thanks Harley!

Others, step aside and watch.
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Old 9th March 2013, 20:35   #6
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Default Re: Harley Davidson to assemble three models in India, whopping reduction in prices

Just noticed that Roadster 883R has vanished from HD website , Can somebody please confirm that,
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