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Old 9th August 2017, 11:53   #1
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Default Harley-Davidson rolls out smaller store for tier III cities

Harley-Davidson has inaugurated its first concept store in Kolhapur, Maharashtra. The company plans to open more such outlets in Tier II and Tier III cities. The concept stores are expected to cater to sales and service requirements of customers in smaller cities.

Harley-Davidson rolls out smaller store for tier III cities-harleydavidson1.jpg

Located at Mokshaa Motorbike Company Private Ltd. 1/B 2 NH 4 A/P Sarnobatwadi, Kolhapur, Maharashtra, "Warrior Harley-Davidson", as the concept store in Kolhapur is called, is spread over an area of 3,000 sq. ft. It houses a bike display, customer lounge and service facility. It is expected to serve the 100 or so Harley owners from in and around Kolhapur who otherwise had to ship their bikes to Pune or Goa for a service.

Harley-Davidson rolls out smaller store for tier III cities-harleydavidson22.jpg

By expanding its network in Tier II and Tier III cities, Harley-Davidson expects to achieve further growth in India.

Harley-Davidson rolls out smaller store for tier III cities-harleydavidson-3.jpg

Harley-Davidson is not the only brand that has employed this strategy though. Royal Enfield, Piaggio and Yamaha have already opened similar concept stores, lifestyle outlets or boutique stores in select cities.

Last edited by Aditya : 10th August 2017 at 12:59.
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Old 11th August 2017, 09:57   #2
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Default Re: Harley-Davidson rolls out smaller store for tier III cities

Smaller town = cheaper store due to lower costs of land, HR etc. These stores make good business sense. Plus, brand stores in Tier II & Tier III cities also serve customers from innumerable neighbouring towns. All those numbers add up.

Must say, it's a sexy looking outlet, as most Harley showrooms are. In the last two years, the only motorcycle showroom I've visited is of Harley. An interesting place to spend an hour or two, even if you aren't buying a motorcycle.
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Old 11th August 2017, 10:30   #3
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Default Re: Harley-Davidson rolls out smaller store for tier III cities

Quote:
Originally Posted by GTO View Post
Smaller town = cheaper store due to lower costs of land, HR etc. These stores make good business sense. Plus, brand stores in Tier II & Tier III cities also serve customers from innumerable neighbouring towns. All those numbers add up.

Must say, it's a sexy looking outlet, as most Harley showrooms are. In the last two years, the only motorcycle showroom I've visited is of Harley. An interesting place to spend an hour or two, even if you aren't buying a motorcycle.
On that front, you should try and visit a Triumph showroom as well at some point. Equally impressive. What's nicer is unlike Harley, Triumph has a wider range of bike types as well - ADV, retro, track machine, street etc. And very sexy showrooms to boot.
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Old 11th August 2017, 10:31   #4
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Default Re: Harley-Davidson rolls out smaller store for tier III cities

Splendid!! But while costs may be low and Kolhapur maybe a Tier III or IV city but in terms average spending/purchasing power, it is pretty high which is definitely a key factor to set-up such an unit. At present the pain factor during service and support deters many prospective buyers.
Great business sense, there are many similar small towns/cities across our country which have similar qualities and I hope this is not an exceptional wonder but replicated as well.
This brings another thought to my mind - does a concept such as a Bike Supermarket exist? Especially for such Tier III IV V cities, where sales may not necessarily be awesome, but if diversified choices like multiple brands under one roof are available. this will turn out to be a boon for both the customer as well as the dealer.

Cheers,
Trojan
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