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|6th March 2007, 19:29||#16|
Join Date: Jul 2006
Thanked: 6 Times
Who would constitute the target market for these bikes? To my mind, the following (just a rough estimation):
1) Young users (age 18 - 25) - funded by parents, typically college going, who would generally use these bikes on a daily basis
2) Young professionals (25 - 35) - case of "have money will spend". They may / may not use these bikes as a daily commuter.
3) Not-so-young guys (35+) - would probably buy these bikes to recapture their youth (I am a part of this group ). Would generally not use these bikes as a daily commuter.
Considering the lack of availability (rather, limited availability) of these bikes, I feel that there would be a pretty considerable latent demand, PROVIDING service and easy finance options were available.
The same holds good for the car scene....10 years back no one would have imagined that Rolls / Lambos / Ferraris would sell in India. Today we have their dealerships.....just goes to show that the money is there, and that "perceived value" either in terms of status or exclusivity is the key here.
These kinds of bikes would certainly not sell in large numbers, but would sell enough to justify having a presence in India, as well as still remain exclusive enough to have aspirational value.
To sum it up, as a prospective consumer.....BRING EM ON!!!
|7th March 2007, 10:37||#17|
Join Date: Apr 2004
Thanked: 221 Times
Either way's, that was simply an example Steer.
|7th March 2007, 14:43||#18|
Join Date: Mar 2006
Thanked: 7 Times
Pricing would play a vital role. This is one aspect Bajaj has understood so well. When you look at the Pulsar variants (150,180,200,220) they have been so well priced that a buyer would virtually end up buying a higher model than the one he/she had decided for.
I am not sure how Yamaha would price the 165's and 250's if at all they are coming to India
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