Go Back   Team-BHP > BHP India > Team-BHP Reviews > Test-Drives & Initial Ownership Reports


Reply
 
Thread Tools Search this Thread
Old 18th September 2009, 21:22   #616
Senior - BHPian
 
coolboy007's Avatar
 
Join Date: Mar 2009
Location: New Delhi
Posts: 1,717
Thanked: 1,440 Times
Default

Quote:
Originally Posted by NutsNBolts View Post
After the TD and price vs. accessories comparison, he has become a Linea convert from Dzire . FIAT, you need to advertise and then advertise aggressively some more.
Hey, nice to know that the car fitted in your garage to your liking. Seems you too will become a "Linean" soon

Regarding advertisements, a member here visited FIAT factory and he was told marketing and advertisement is with Tatamotors so they cant do much.
Linea is like that only, once you stop admiring exteriors and enter interiors you become a convert from car A.

Tata have stopped all advertisements for Linea, they should learn from FORD how their daily ad campaigns skyrocketed Fiesta sales.
coolboy007 is offline   Reply With Quote
Old 18th September 2009, 21:51   #617
BHPian
 
vinay.pillai's Avatar
 
Join Date: Dec 2007
Location: Little Rock, US
Posts: 229
Thanked: 13 Times
Default

Hey guys,
There is a new ad being telecast now a days. And its a cute ad....A small boy learning to whistle start whistling when he sees the Linea.

Good One
vinay.pillai is offline   Reply With Quote
Old 18th September 2009, 21:55   #618
Senior - BHPian
 
coolboy007's Avatar
 
Join Date: Mar 2009
Location: New Delhi
Posts: 1,717
Thanked: 1,440 Times
Default

Quote:
Originally Posted by vinay.pillai View Post
Hey guys,
There is a new ad being telecast now a days. And its a cute ad....A small boy learning to whistle start whistling when he sees the Linea.
Thats a first for me, havent seen the ad till now. Which channel was it being aired on? Good that Tata is making some effort at Navratra time.
EDIT: Just checked Fiat Linea website, It has been nicely revamped. Saw the AD snapshot but neither could i view it nor could i download it.

Last edited by coolboy007 : 18th September 2009 at 22:01.
coolboy007 is offline   Reply With Quote
Old 18th September 2009, 21:59   #619
Shivashara
 
Posts: n/a
Default

Its on most of the news channels.
  Reply With Quote
Old 18th September 2009, 22:16   #620
BANNED
 
Join Date: Mar 2009
Location: Mumbai
Posts: 1,309
Thanked: 6 Times
Default

yes, the ad comes in many different categories of channels.

Also the newpaper ad has started talking about B&M & other features rather than only looks earlier. There was a half page ad in TOI Zigwheels supplement this week
VahanPujari is offline   Reply With Quote
Old 19th September 2009, 13:39   #621
BHPian
 
NutsNBolts's Avatar
 
Join Date: Jul 2009
Location: Kochi
Posts: 796
Thanked: 20 Times
Default

I have seen the ad. The audience target seems to have been changed from a 30+ something responsible father to a kid who influences family decisions. I would say they need to focus more on corporate types looking for VFM.
NutsNBolts is offline   Reply With Quote
Old 19th September 2009, 15:39   #622
BHPian
 
jaisha8's Avatar
 
Join Date: Mar 2009
Location: Trichur, Kerala
Posts: 358
Thanked: 98 Times
Default

Quote:
Originally Posted by coolboy007 View Post
Tata have stopped all advertisements for Linea, they should learn from FORD how their daily ad campaigns skyrocketed Fiesta sales.
Yes, Tata would advertise more of Indigo's & Vista's and why bother about Linea. This step-motherly treatment was expected. Just as I anticipated.
jaisha8 is offline   Reply With Quote
Old 19th September 2009, 21:05   #623
UKR
BHPian
 
UKR's Avatar
 
Join Date: Aug 2009
Location: Trivandrum/Bangalore
Posts: 90
Thanked: 2 Times
Default

Quote:
Originally Posted by jaisha8 View Post
Yes, Tata would advertise more of Indigo's & Vista's and why bother about Linea. This step-motherly treatment was expected. Just as I anticipated.
Sorry if its a stupid query but, I thought Fiat and TATA had agreed on sharing only the production and service infrastructure and that the decisions on ad campaigns are taken independently. Or am I missing something?
UKR is offline   Reply With Quote
Old 20th September 2009, 00:22   #624
BANNED
 
Join Date: Mar 2009
Location: Mumbai
Posts: 1,309
Thanked: 6 Times
Default

There is a Punto ad in TOI Mumbai Edition last page yday i.e. 19th sep Sat. Black Punto pic was shown, looks smashing

More importantly the punch line of the ad talks about Service Intervals of 15K. Very very apt. This is the theme on A.S.S. Fiat should hammer now since word of mouth on FE is being good.
VahanPujari is offline   Reply With Quote
Old 20th September 2009, 09:05   #625
BHPian
 
NutsNBolts's Avatar
 
Join Date: Jul 2009
Location: Kochi
Posts: 796
Thanked: 20 Times
Default

Yes, I feel the ghost of "bad Mileage" has been put to rest. Now they need to advertise about cheap spares and long service intervals. My colleague was quite surprised when I told him : I will send my car once a year for service compared to your maruti going in thrice.
NutsNBolts is offline   Reply With Quote
Old 20th September 2009, 11:17   #626
Senior - BHPian
 
coolboy007's Avatar
 
Join Date: Mar 2009
Location: New Delhi
Posts: 1,717
Thanked: 1,440 Times
Default

Quote:
Originally Posted by NutsNBolts View Post
Yes, I feel the ghost of "bad Mileage" has been put to res. I will send my car once a year for service compared to your maruti going in thrice.
well thats an added advantage of owning a Linea or punto. Acc to my estimates the 15k service wont cost anything over 3000rs. If i give 3000rs as service cost for 15000 kms i am in a win win situation here as my cost of ownership is less compared to others.

Instead of focussing on looks now, Fiat should gives ads about low spare prices (150 rs ORVM glass cheaper than a Sx4 which costs 300) and 15k service intervals.
My Unlce bought a NHC 2 months before me and whenever sees my Linea says that why i didnt even visit the showroom. Wonder what he will say when he drives the car on a highway
coolboy007 is offline   Reply With Quote
Old 21st September 2009, 17:27   #627
BANNED
 
Join Date: Mar 2009
Location: Mumbai
Posts: 1,309
Thanked: 6 Times
Thumbs up Turtle Super Hard Shell Liquid Wax

Last 2 months, I haven't done the waxing on my Linea. I got a Turtle Super Hard Shell Liquid Wax 2 months back & decided to use it today. It took me 2.5 hours but the results are much much better than Formula 1 Carnauba wax I am using.

Let the pics do the talking. First few pics show difference in shining of the area which is waxed v/s the area which is not waxed yet.

The Hood.. Lower portion is waxed, the upper one is not waxed. See the difference.
Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915023.jpg

A-Pillar is waxed. The Front fender, Bonnet, ORVM, front door are not waxed. Check the Difference.
Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915025.jpg

Rear fendor is waxed. The boot top is not waxed.
Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915026.jpg

Bumper not waxed.
Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915027r.jpg

Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915028.jpg

Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915029.jpg

Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915030.jpg

Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915031.jpg

Bumper not waxed. Can the bumper also be waxed? As the difference is quite obvious.
Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915034r.jpg

Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915035r.jpg

Turtle Super Hard Shell Liquid Wax bottle...
Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915032.jpg

Fiat Linea 1.4 FIRE Emotion Pack (Petrol) - My Dates with the RED Beauty !!!-20090915033.jpg
VahanPujari is offline   Reply With Quote
Old 21st September 2009, 17:36   #628
BHPian
 
lightinin95's Avatar
 
Join Date: Jul 2009
Location: Vadodara
Posts: 137
Thanked: 7 Times
Default

Whew.... the shine is awsome. How much is this bottle priced at?

Cheers, Sam
lightinin95 is offline   Reply With Quote
Old 21st September 2009, 18:00   #629
BANNED
 
Join Date: Mar 2009
Location: Mumbai
Posts: 1,309
Thanked: 6 Times
Default

Quote:
Originally Posted by lightinin95 View Post
Whew.... the shine is awsome. How much is this bottle priced at?

Cheers, Sam
I think it was Rs. 240 - 250 and it seems it'll last 8-10 applications (almost a year).
VahanPujari is offline   Reply With Quote
Old 21st September 2009, 18:10   #630
BHPian
 
Join Date: Nov 2007
Location: Pune
Posts: 193
Thanked: 15 Times
Default

forget the price, how much effort was involved in getting this shine?

the car seriously looks better than the brand new ones!
Ferrari1976 is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Linea 1.4 Petrol E-Pack - Emotional(ly) Pack(ed) Experience rhenius Test-Drives & Initial Ownership Reports 127 25th October 2010 17:31
My Linea MJD Emotion Pack Flamingo Red opendro Test-Drives & Initial Ownership Reports 129 26th April 2010 10:40
My flaming red Fiat Linea Emotion pack arrived at last thumpingbull Test-Drives & Initial Ownership Reports 16 10th April 2010 00:06
Fiat Punto 1.4 FIRE (Emotion Pack) from Pandit Auto (Pune). Edit: First Service done EssYouWe Test-Drives & Initial Ownership Reports 51 21st January 2010 20:16
Punto MJD Emotion Pack or Linea MJD Dynamic Pack atilla Hatchbacks 1 4th August 2009 14:16


All times are GMT +5.5. The time now is 21:01.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks