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Old 29th August 2016, 12:12   #1
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Default Bridgestone launches Firestone tyre brand in India

Bridgestone India Pvt. Ltd. has introduced the Firestone tyre brand in the country. Under the Firestone brand, Bridgestone has launched two new tyres: the Firestone FR500 for the passenger car segment, and the Destination LE02 for the SUV segment.

The Firestone FR500 will be available in 24 sizes, ranging from 12-inch to 16-inch rim diameters. On the other hand, the Destination LE02 SUV tyres will be available in three sizes, with 15-inch and 16-inch rim diameters. The tyres will be manufactured locally at the company's production plants in Kheda, Indore and Chakan, Pune.

Firestone's global portfolio includes tyres for a wide range of segments, including passenger cars, commercial vehicles, agricultural equipment, off-the-road vehicles, and heavy duty needs. The Firestone brand was acquired by Bridgestone in 1988.

Bridgestone launches Firestone tyre brand in India-unnamed-2.jpg

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Last edited by dZired : 29th August 2016 at 12:14.
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Old 30th August 2016, 12:50   #2
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Default Re: Bridgestone launches Firestone tyre brand in India

The brand definitely has a cool name! If anyone is wondering, Firestone will be placed below Bridgestone. Think of it like Renault-Datsun positioning in the world of tyres.

Quote:
The value-seeker buyer wants a dependable brand which also satisfies the basic performance metrics — durability, safety. We think Firestone is the answer to that.
Source

Good thing for Firestone that not many Indians know about their biggest scandal - Link 1 & Link 2.
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Old 30th August 2016, 15:52   #3
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Default Re: Bridgestone launches Firestone tyre brand in India

I think the title should say "relaunched"

Some may know that Firestone was in india since independence until 1988 (IIRC) when it got acquired by Bridgestone and closed shops in india.. My father used to work for Firestone India in the sales, he does have very fond memories of that job

Last edited by smekad : 30th August 2016 at 15:55. Reason: fixing a typo
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Old 30th August 2016, 16:42   #4
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Default Re: Bridgestone launches Firestone tyre brand in India

Is firestone the same brand that had a lot of tyre burst issues with Ford Explorer's in USA?
Surely won't be seeing these on a new Endeavour!
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Old 31st August 2016, 17:44   #5
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Default Re: Bridgestone launches Firestone tyre brand in India

Firestone placed lower than Bridgestone in the product hierarchy. Oh well, I guess they're going to be high mileage long lasting tyres similar to MRF/Ceat/JK.
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Old 1st September 2016, 11:10   #6
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Default Re: Bridgestone launches Firestone tyre brand in India

Two interesting points from this article:

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This move is targeted at better penetration in the rural markets
Quote:
Firestone brand is priced at an average 10 percent cut from the Bridgestone range of tyres.
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