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Honda to launch 100cc competitor to the Splendor

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The Economic Times reports that Honda Motorcycle & Scooters India will launch a new 100-110 cc motorcycle (codenamed K23) based on its Dream series of motorcycles. The bike is based on the Dream Yuga platform and will hit the market in the coming months. 

Honda is going straight for erstwhile partner Hero's jugular with its new bike that will offer Honda quality, aggressive pricing and high fuel economy, in its quest to knock Hero's Splendor family off the best selling pedestal.

Honda is likely to charge only a small premium over Hero's offerings in the same segment. Between the newly launched model and its Dream Yuga, Honda is targeting a total of 1.2 million units in the coming fiscal (Honda is targeting total sales of 3.93 million units in FY14). Honda has already said that it aspires to become the No. 1 two-wheeler company in India by 2015-2016.

Despite its age, Hero's Splendor range sold 1.8 Lakh motorcycles in October last year; the nearest competition was from Bajaj's Discover family which sold 1.52 Lakh units. In the first seven months of fiscal year 2013, Splendor sales were at 1.4 million units. Bajaj launched its Discover 100T motorcycle in January 2013 to target the entry-level segment with sales of 50,000 units a month being planned.

 
 
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