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Maruti launches limited edition Dzire Regal

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Maruti has reacted quickly to the Honda Amaze's aggressive price by releasing a limited edition of the DZire called Regal.

The new version also celebrates 5 years and many months on top of the sales charts. The DZire Regal is priced at Rs. 5.6 Lakh (ex-showroom Delhi) and can be had only in the VXi Petrol spec. 

The DZire Regal comes with the following features:

  • Serene Blue paint shade
  • Integrated audio system
  • Faux wood finish interiors, and scuff plates on the doors
  • Art leather seat covers and a leather clad steering wheel
  • Silver front grill. Fog lamp surrounds. Body side graphics
  • Silver Wing mirrors
  • Reverse parking sensors
The car is otherwise mechanically identical to the regular Dzire. The DZire has been a smash hit for Maruti (and profitable too), outselling hatchbacks like the Swift and Wagon R in the month of March. The DZire sold 20,078 units last month compared to the Swift's 19,654 units and the Wagon R's 14,681 units. 
 
While the launch of the Amaze poses a threat to the DZire, Honda's limited production capacity means that Maruti would still be able to sell as many as it can make till 2014 (when Honda's capacity doubles).
 
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