Maruti's premium brand to be called NEXA


Thank you to BHPian rednikhil for providing this information. Heartfelt gratitude for sharing it with other enthusiasts!

Maruti Suzuki's image of an affordable "people's car" brand has been their biggest boon. However, it has been a bane for their higher priced models, with the brand having seen little success above the C-segment in the past.

However, with more expensive models joining the fray soon, Maruti is reworking its marketing / sales approach and will be launching a sub-brand called NEXA, with the dealer launches most likely taking place around the same time as the S-Cross's launch i.e. in July.

The sub-brand will be used to retail premium models such as the S-Cross, Ciaz and possibly the upcoming YRA hatchback and YBA compact SUV as well. The dealerships under the NEXA brand will have a more upmarket ambiance and a different dealer standard than the current showrooms.

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