SWM Motorcycles planning to enter India through MotoRoyale


SWM Motorcycles is reportedly planning to enter the Indian two-wheeler market in the near future. The Milan-based manufacturer is expected to sell its range of bikes in India through the MotoRoyale chain. MotoRoyale is a venture under the Kinetic Group which is also responsible for all Indian operations of the MV Augusta brand.

SWM Motorcycles is located in Varese, Milan. Its production facility is right next to the MV August plant. The company started operations in 1971 and produced various Enduro, Motocross and off-road bikes. However, the firm went into liquidation in 1984, thus ceasing all production and operations. However, SWM Motorcycles was resurrected in 2014 after China-based Shineray Group decided to fund the motorcycle manufacturer.

Soon after its revival, SWM Motorcycles showcased six products at the 2014 EICMA show in Milan. The company is now spreading its operations in various countries, India being one of them.

The first SWM Motorcycle to launch in India will likely be the SuperDual, which is based on the Husqvarna TE630. It is essentially an adventure motorcycle which is powered by a 600cc, single-cylinder, fuel-injected engine that is rated at 56 BHP and is mated to a 6-speed gearbox. Suspension duties are handled by Fast Ace USD (upside down) forks with rebound damping adjustment at the front and a Sachs monoshock with preload, compression and rebound adjustment at the rear. The braking setup includes 300 mm and 220 mm discs at the front and rear, respectively.

MotoRoyale is expected to bring the SWM Motorcycles in India through the CKD route and will use its existing infrastructure to assemble the bikes locally.

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