Polaris starts importing ATVs from China, prices dropped

dZired · 23rd June 2016, 13:02

American ATV (all-terrain vehicle) manufacturer, Polaris' Indian arm has started importing ATVs from China. Bringing CKD (Completely Knocked Down) units from China has helped the company to reduce prices of their products to half of their earlier price tag. The manufacturer expects that this price drop will help them double their sales volumes by next year.

Polaris recently acquired a China-based ATV manufacturing company named Hammer Head. As a result, India will now get ATVs from this new Chinese company. While Polaris ATVs were imported from USA as CBUs (Completely Built Units) and were priced between Rs. 5.5 lakh to Rs. 30 lakh, the Hammer Head ATVs imported as CKD from China will have a starting price of Rs. 2.85 lakh in India.

The ATV segment in India is still a very niche market, with low sales volumes of around 1,200 vehicles per year. But the US automaker claims that the market will likely grow to around 5,000 units per year, once global players like Honda and Yamaha enter the segment. Polaris currently enjoys a 20% market share of the small ATV segment. The company has mainly sold its ATVs in India to security forces and experience zones.

Source: ET Auto

Polaris starts importing ATVs from China, prices dropped-location2.jpg

Link to Team-BHP News

reihem · 8th October 2016, 14:55

I don't see a price drop for the RZR range. Also, can someone throw some light on whether or not Polaris plans on making any of their RZRs street legal ? Throw on some indicators, meet some emission norms etc ?

23rd June 2016, 13:02	#1
dZired Senior - BHPian Join Date: Jun 2012 Location: Bengaluru Posts: 1,861 Thanked: 7,960 Times View My Garage	Polaris starts importing ATVs from China, prices dropped American ATV (all-terrain vehicle) manufacturer, Polaris' Indian arm has started importing ATVs from China. Bringing CKD (Completely Knocked Down) units from China has helped the company to reduce prices of their products to half of their earlier price tag. The manufacturer expects that this price drop will help them double their sales volumes by next year. Polaris recently acquired a China-based ATV manufacturing company named Hammer Head. As a result, India will now get ATVs from this new Chinese company. While Polaris ATVs were imported from USA as CBUs (Completely Built Units) and were priced between Rs. 5.5 lakh to Rs. 30 lakh, the Hammer Head ATVs imported as CKD from China will have a starting price of Rs. 2.85 lakh in India. The ATV segment in India is still a very niche market, with low sales volumes of around 1,200 vehicles per year. But the US automaker claims that the market will likely grow to around 5,000 units per year, once global players like Honda and Yamaha enter the segment. Polaris currently enjoys a 20% market share of the small ATV segment. The company has mainly sold its ATVs in India to security forces and experience zones. Source: ET Auto Link to Team-BHP News Last edited by dZired : 23rd June 2016 at 13:03.
	(4) Thanks

8th October 2016, 14:55	#2
reihem BHPian Join Date: Dec 2014 Location: Chennai Posts: 299 Thanked: 928 Times	Re: Polaris starts importing ATVs from China, prices dropped I don't see a price drop for the RZR range. Also, can someone throw some light on whether or not Polaris plans on making any of their RZRs street legal ? Throw on some indicators, meet some emission norms etc ?
	() Thanks