Coe - Centre Of Excellence - 4 Wheel Drive

DHABHAR.BEHRAM · 31st March 2010, 22:14

Dear all - As we in the organization move from one financial year to another, it becomes a natural progression that we look very closely at newer opportunities for us to base our business progress, customer delight focus and growth. As the standard of living in our country progresses, expression of one's lifestyle has become a necessary requirement of people. Out of the various modes people use to express themselves, off roading in 4 wheel drive vehicles has become one of the preferred modes of this expression. We realize and recognize the potential that this essential activity brings to us, not only as a business but also as a means by which we interact with you all, build customer goodwill and progress the brand awareness and loyalty.

It gives me immense pleasure to inform all of you that from tomorrow, I take over additional responsibility as HEAD COE - 4 WHEEL DRIVE / CULT VEHICLES at Mahindra & Mahindra Ltd.

Guys, I am essentially one of you. Over the last one year and 3 months, thanks to all of you and TeamBHP, I think I can state that I have recieved more than my share of recognition as a 4 wheel drive enthusiast and I humbly thank each and every one of you for the same.

I now request you to please share your 4 wheel drive related requirements, needs, emotions and anything else that you may want to share in this thread. We are already interacting on the Thar thread which is only one amongst many M&M 4 wheel drive products playing around in my head. I firmly believe that utilization of this thread will bring out the best amongst all of us, which will finally benefit everybody, you as our brand ambassadors and the organization, where I shall endeavour to bring to you more and more exciting 4 wheel drive possibilities / products.

And by the way, the Thar is well on its way to you, in 4 wheel drive as well as in 2 wheel drive configurations.

.

Please accept my best personal regards,

Behram Dhabhar

Makesh · 31st March 2010, 22:20

And we are on our way to the showrooms :thumbs

Kandisa · 31st March 2010, 22:32

Thats a great news BD Sir. I am sure with you in that key position the Indian 4x4 scenario will get to see some good product line up in coming days

And nice to know that quite practical decision on the Thar and hope there is categorization of basic and fully loaded versions in the 4wd Thar variant as well.
Wishing success on your new assignment.
-Regards,

tsk1979 · 31st March 2010, 22:45

Congratulations Behram. Hopefully under your guidance, the step motherly treatment to 4x4s like scorpio 4x4 etc., will stop, and 4x4 enthusiasts can expect simultaneous launches!

atulmuley · 31st March 2010, 22:52

Congratulations Behram Sir on your new role.

The Thar site is really good. Will check it out in the showroom soon.

Abbas · 31st March 2010, 22:55

Congratulations sir on the new role. Also, in regards to THAR hitting the showrooms soon, i hope it will bring out a new breed of 4X4 enthusiast.

mmmjgm · 31st March 2010, 22:58

Congratulations Dhabhar Saheb, wishing you all the best for the new role and many more in the future.

Regards

MMM

arun1100 · 31st March 2010, 23:00

Congrats Sirji.. Looking forward to THAR's arrival.

You have an added job now.

Hope you continue to give technical help on Fiats for Fiat fans like me!

Jaggu · 31st March 2010, 23:07

Congratulations Behram! This is indeed an excellent news! Wishing you the very best for the additional responsibilities and look forward to great deal of action from your new department.

cheers
Jaggu

HappyWheels · 31st March 2010, 23:08

Dear Behram,

Wishing you all the best in the new role.

The COE is in very capable hands!

IronWolf · 31st March 2010, 23:08

Congratulations Behram Sir, looking forward to more positive product news from the Mahindra stable.

MileCruncher · 1st April 2010, 07:10

Behram Saab, Congrats on the added responsibilities. We` look forward to seeing some cult vehicles revived like the CL340/Classic and 4x4 playing a little more centre stage in M&M overall strategy

condor · 1st April 2010, 08:25

Behram sir, Congratulations ! Wishing you the best for this new, bigger role, and in everything you do.

anupam00 · 1st April 2010, 08:39

Congratulations Sir,

This is really a good news - I am sure we would see further Transformation of Products from Mahindra - to the name & the implementation of - centre of excellence.

Congratulation for your new additional responsibility.

Thanks & Regards
Anupam

whicked wheels · 1st April 2010, 08:41

Congratulations to you sir, this is great news now we really know that Mahindra is giving the 4x4 vehicles a serious thought. The Thar being the first with your help and we know that there are going to be many many more 4x4 vehicles with you sir now in the drivers seat.

31st March 2010, 22:14	#1
DHABHAR.BEHRAM Distinguished - BHPian Join Date: Jul 2007 Location: MUMBAI Posts: 3,060 Thanked: 5,353 Times	Coe - Centre Of Excellence - 4 Wheel Drive Dear all - As we in the organization move from one financial year to another, it becomes a natural progression that we look very closely at newer opportunities for us to base our business progress, customer delight focus and growth. As the standard of living in our country progresses, expression of one's lifestyle has become a necessary requirement of people. Out of the various modes people use to express themselves, off roading in 4 wheel drive vehicles has become one of the preferred modes of this expression. We realize and recognize the potential that this essential activity brings to us, not only as a business but also as a means by which we interact with you all, build customer goodwill and progress the brand awareness and loyalty. It gives me immense pleasure to inform all of you that from tomorrow, I take over additional responsibility as HEAD COE - 4 WHEEL DRIVE / CULT VEHICLES at Mahindra & Mahindra Ltd. Guys, I am essentially one of you. Over the last one year and 3 months, thanks to all of you and TeamBHP, I think I can state that I have recieved more than my share of recognition as a 4 wheel drive enthusiast and I humbly thank each and every one of you for the same. I now request you to please share your 4 wheel drive related requirements, needs, emotions and anything else that you may want to share in this thread. We are already interacting on the Thar thread which is only one amongst many M&M 4 wheel drive products playing around in my head. I firmly believe that utilization of this thread will bring out the best amongst all of us, which will finally benefit everybody, you as our brand ambassadors and the organization, where I shall endeavour to bring to you more and more exciting 4 wheel drive possibilities / products. And by the way, the Thar is well on its way to you, in 4 wheel drive as well as in 2 wheel drive configurations.. Please accept my best personal regards, Behram Dhabhar
	() Thanks

31st March 2010, 22:20	#2
Makesh BHPian Join Date: Jul 2008 Location: Coimbatore Posts: 103 Thanked: 12 Times	Congratulations Sir! And we are on our way to the showrooms :thumbs
	() Thanks

31st March 2010, 22:32	#3
Kandisa Senior - BHPian Join Date: Oct 2008 Location: Noida Posts: 1,118 Thanked: 559 Times View My Garage	Thats a great news BD Sir. I am sure with you in that key position the Indian 4x4 scenario will get to see some good product line up in coming days And nice to know that quite practical decision on the Thar and hope there is categorization of basic and fully loaded versions in the 4wd Thar variant as well. Wishing success on your new assignment. -Regards,
	() Thanks

31st March 2010, 22:45	#4
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,825 Times View My Garage	Congratulations Behram. Hopefully under your guidance, the step motherly treatment to 4x4s like scorpio 4x4 etc., will stop, and 4x4 enthusiasts can expect simultaneous launches!
	() Thanks

31st March 2010, 22:52	#5
atulmuley Newbie Join Date: Mar 2010 Location: Pune Posts: 22 Thanked: Once	Congratulations Behram Sir on your new role. The Thar site is really good. Will check it out in the showroom soon.
	() Thanks

31st March 2010, 22:55	#6
Abbas BHPian Join Date: Jan 2009 Location: Visakhapatnam Posts: 465 Thanked: 544 Times View My Garage	Congratulations sir on the new role. Also, in regards to THAR hitting the showrooms soon, i hope it will bring out a new breed of 4X4 enthusiast.
	() Thanks

31st March 2010, 22:58	#7
mmmjgm BHPian Join Date: Nov 2004 Location: BOM, PNQ, DXB Posts: 398 Thanked: 30 Times	Congratulations Dhabhar Saheb, wishing you all the best for the new role and many more in the future. Regards MMM
	() Thanks

31st March 2010, 23:00	#8
arun1100 Senior - BHPian Join Date: Jun 2009 Location: Bangalore Posts: 2,087 Thanked: 5,577 Times View My Garage	Congrats Sirji.. Looking forward to THAR's arrival. You have an added job now. Hope you continue to give technical help on Fiats for Fiat fans like me!
	() Thanks

31st March 2010, 23:07	#9
Jaggu Team-BHP Support Join Date: May 2004 Location: Bangalore Posts: 20,215 Thanked: 15,906 Times	Congratulations Behram! This is indeed an excellent news! Wishing you the very best for the additional responsibilities and look forward to great deal of action from your new department. cheers Jaggu
	() Thanks

31st March 2010, 23:08	#10
HappyWheels Senior - BHPian Join Date: Dec 2007 Location: Bangalore Posts: 4,106 Thanked: 537 Times	Dear Behram, Wishing you all the best in the new role. The COE is in very capable hands!
	() Thanks

31st March 2010, 23:08	#11
IronWolf Senior - BHPian Join Date: Jun 2007 Location: Benga-loo-ru Posts: 1,569 Thanked: 45 Times View My Garage	Congratulations Behram Sir, looking forward to more positive product news from the Mahindra stable.
	() Thanks

1st April 2010, 07:10	#12
MileCruncher Senior - BHPian Join Date: Jan 2009 Location: MH01 Posts: 4,235 Thanked: 592 Times View My Garage	Behram Saab, Congrats on the added responsibilities. We` look forward to seeing some cult vehicles revived like the CL340/Classic and 4x4 playing a little more centre stage in M&M overall strategy
	() Thanks

1st April 2010, 08:25	#13
condor Distinguished - BHPian Join Date: Jun 2006 Location: Speed-brkr City Posts: 15,864 Thanked: 16,014 Times View My Garage	Behram sir, Congratulations ! Wishing you the best for this new, bigger role, and in everything you do.
	() Thanks

1st April 2010, 08:39	#14
anupam00 BHPian Join Date: Apr 2006 Location: NOIDA Posts: 218 Thanked: 425 Times	Congratulations Sir, This is really a good news - I am sure we would see further Transformation of Products from Mahindra - to the name & the implementation of - centre of excellence. Congratulation for your new additional responsibility. Thanks & Regards Anupam Last edited by anupam00 : 1st April 2010 at 08:39. Reason: updated
	() Thanks

1st April 2010, 08:41	#15
whicked wheels BHPian Join Date: Jan 2007 Location: PUNE Posts: 366 Thanked: 61 Times View My Garage	Congratulations to you sir, this is great news now we really know that Mahindra is giving the 4x4 vehicles a serious thought. The Thar being the first with your help and we know that there are going to be many many more 4x4 vehicles with you sir now in the drivers seat.
	() Thanks