[msabbasi]

Some more Jaguar sales brochures from 1938 showing exterior/interior colours offered at the time.

[msabbasi]

My interest in Jaguars of this period arises from my ownership of one. The saloon shape of the car is unofficially called the Mk-IV. Below is a sales brochure from 1937 showing the three cars in production at the time - a 2-1/2 liter open sports car called the SS-100 and two sports saloons, one with a 2-1/2 liter engine and the other with a 1-1/2 liter engine. Of note is the fact that these cars were called SS - Swallow Saloon. The SS name was dropped in favour of just Jaguar after the war.

[travancore]

Originally Posted by msabbasi

My interest in Jaguars of this period arises from my ownership of one. The saloon shape of the car is unofficially called the Mk-IV. Below is a sales brochure from 1937 showing the three cars in production at the time - a 2-1/2 liter open sports car called the SS-100 and two sports saloons, one with a 2-1/2 liter engine and the other with a 1-1/2 liter engine. Of note is the fact that these cars were called SS - Swallow Saloon. The SS name was dropped in favour of just Jaguar after the war.

Thanks for these posts!

The SS originally stood for The Swallow Sidecar & Coachbuilding Company. Sir William Lyons was a co-founder. It evolved over time and many guises into Jaguar Cars.

The "SS" was dropped to avoid any connotation of the Nazi SS during WWII.

[msabbasi]

Originally Posted by travancore

Thanks for these posts!

The SS originally stood for The Swallow Sidecar & Coachbuilding Company. Sir William Lyons was a co-founder. It evolved over time and many guises into Jaguar Cars.

The "SS" was dropped to avoid any connotation of the Nazi SS during WWII.

Thank you for the correction.

[Impala59]

Saw these Ford Mustang advertisements!
Loved how classy the ads are and how it is shown as THE car targeted at the youth
Even a Cobra ad at the end!
Why wasn't I born in the 60s?
Here:

[anjan_c2007]

International Scout 800 from an advertisement in TIME magazine of 1967



A Merc Fintail from an advertisement in TIME magazine of 1967

[m_upreti]

What is the 4th Pedal meant for ? Is it the dipper, there used to be a foot operated dipper in old Mahindra Jeeps if I remember correctly.

[karlosdeville]

Originally Posted by m_upreti

What is the 4th Pedal meant for ? Is it the dipper, there used to be a foot operated dipper in old Mahindra Jeeps if I remember correctly.

That is probably the parking brake if I remember right. Plus these Buicks I think also had the starter switch wired to the accelerator pedal.

[Gannu_1]

Originally Posted by m_upreti

What is the 4th Pedal meant for ? Is it the dipper, there used to be a foot operated dipper in old Mahindra Jeeps if I remember correctly.

Parking brake perhaps? I've seen some modern Mercs with the tiny pedal that serves as the parking brake.

[Collector]

Originally Posted by m_upreti

What is the 4th Pedal meant for ? Is it the dipper, there used to be a foot operated dipper in old Mahindra Jeeps if I remember correctly.

That is the parking brake. Press to engage and press again to disengage. The Super 8 I learnt driving on had one.