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Old 22nd November 2018, 10:23   #1
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Hero Cycles, Yamaha & Mitsui partner to build electric bicycle

Hero Cycles, Yamaha and Mitsui of Japan have entered into an alliance for technology, manufacture and marketing of Hero electric bicycle powered by Yamaha's electric drive unit.

Hero Cycles, Yamaha & Mitsui partner to build electric bicycle-hero-cycles.jpg

Hero and Yamaha plan to develop new e-mobility products, while distribution and marketing will be supported by Mitsui & Co. Ltd. The first product to be rolled out by the new alliance is expected to be a high-end E-MTB.

Hero Cycles had recently announced its "Cycle Valley" project with which it aims to bring together suppliers and global bicycle component makers offering an end-to-end supply chain for the bicycle industry.

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Old 22nd November 2018, 11:07   #2
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Re: Hero Cycles, Yamaha & Mitsui partner to build electric bicycle

This is good news indeed. The largest integrated bicycle maker in the world, Hero, can gain from the technology offered by Yamaha and Mitsui and leverage the economies of scale available to them to deliver a first rate, technologically and mechanically competent e-bike at really affordable price point. If they move in the right direction with it (with maybe the government providing incentives ) , then it may help in killing two birds with one stone - reduce traffic congestion and limit pollution at the same time.

Cheers !
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