[Aditya]

The Maruti Suzuki Y9T has been spotted with an enclosed loading bay.

Link to Team-BHP News Article






Images: GaadiWaadi

[CrAzY dRiVeR]

Why does it have such grill work? The bull bar in front is weird / funky and there is an even funkier one on top of the loading bay! Maruti trying to identify with the rural crowd?

[Senna4Ever]

Originally Posted by CrAzY dRiVeR

Why does it have such grill work? The bull bar in front is weird / funky and there is an even funkier one on top of the loading bay! Maruti trying to identify with the rural crowd?

For some reason, Maruti seems to have visited an after-market workshop to get Y9T ready for full load testing. Disguise tactic maybe..? OR maybe it was just more economical and quick..

[rajess_in]

Originally Posted by CrAzY dRiVeR

Why does it have such grill work? The bull bar in front is weird / funky and there is an even funkier one on top of the loading bay! Maruti trying to identify with the rural crowd?

Originally Posted by Senna4Ever

For some reason, Maruti seems to have visited an after-market workshop to get Y9T ready for full load testing. Disguise tactic maybe..? OR maybe it was just more economical and quick..

In companies this is termed as Field Evaluation by vehicle seeding, an method which you use to send your closer to final product to your target customer, to use it as per his day to day chores.

From big trucks to small CVs' most manufacturers employ this, as the vehicle testing may not be very close to actual use / mis-use (as the loading by end customer is mostly based on his business type). e.g. a guy delivering LPG cylinders to a guy sending groceries, to a guy carry vegetables - all load the vehicle, but because of the volume and density changes, the load differs and also its distribution (remember the physics problem from high school of 1 ton cotton to 1 ton steel)

The people are usually the loyal customers of the company and share an good reputation with the dealer.

More often than not a set of interesting inputs would come from these users which would eventually help in making the product an huge success.

This is typical with CV industries, as far cars / passenger vehicles are concerned, the loads are pretty much fixed and hence, their testing is very much closer to the actual use.

[volkman10]

Maruti decides to open separate network for the upcoming LCV.
Decides to not have a full fledged release in all states but will go region based.

The company will launch the LCV next year and the vehicle will be available with diesel and CNG options. The vehicle will be developed on the platform of parent Suzuki Motor Corp's 'Carry', an LCV that is sold in markets such as China, Indonesia and Pakistan.

http://economictimes.indiatimes.com/...w/45612256.cms

[volkman10]

Maruti Y9T LCV to be called Super Carry.

Will have a limited launch in second quarter of 2015 (in April – June period). It will be sold through dedicated dealership network, which will enter mass expansion only from end of the year.

Industry sources said the Super Carry would first be launched with an 800 cc diesel engine, and a CNG variant powered by a 1.2 litre engine next year. For the first year, Maruti has provided a production target of 80,000 LCVs to suppliers, which indicates a monthly volume of nearly 7,000

http://wap.business-standard.com/art...2701141_1.html

[volkman10]

As launch nears in selected regions, the LCV is spotted testing,



https://twitter.com/gaadiwaadi/statu...084416/photo/1

[Poloprasad]

This LCV from Maruti Suzuki looks like a mix of Mahindra maximo, Tata ace & AL dost. Anyways with Maruti brand on it may do wonders. Lets wait and watch.

[volkman10]

Maruti Suzuki ‘Super Carry’ (Y9T) LCV gets CNG option. Will be badged as 'Super Carry’ in India.




Maruti Suzuki will enter the LCV segment in India later this year with their first ever commercial vehicle codenamed as ‘Y9T’.

Making a market debut in the second quarter of 2015, this will be Maruti Suzuki’s first product in the LCV space

Initially the Super Carry will be available only with a 800cc diesel engine, which will be a reworked version of the motor launched in the Celerio.

Seen spotted is the 1.2L, petrol + CNG engine which could be made available right from the day of launch.

http://gaadiwaadi.com/maruti-suzuki-...ampaign=buffer

[raghav.carfreak]

Any idea when this vehicle will be launched? In the market for a pickup truck of about 1-1.25mt rated payload,looking at the dost,bolero pickup right now

[volkman10]

Maruti Suzuki, the country's largest car maker, will enter the light commercial vehicle (LCV) market early next year.

Will starts its 4th network exclusively for LCV's - a sharp contrast when compared to the recently launched Premium Outlet- Nexa.

After the over 1,700 Maruti Suzuki outlets, 80 Nexa outlets and 900 True Value outlets (dedicated to pre-used cars), this will be the fourth retail network from the company.

Much of Maruti Suzuki's LCV plan is under wraps, including the price. What is known is that the product is being developed along with its Japanese parent, Suzuki Motor Corporation, and is being designed to have a global appeal. To begin with, the company will have only one LCV and will look at expanding the range after seeing the initial response.

It will have a high degree of localisation, allowing Maruti Suzuki to price it competitively

To begin with, the company is launching a pilot for the new LCV network. The pilot is being rolled out in four states during the current quarter, one each in northern, central, eastern and western India.

The network will have a smaller format compared to the car dealerships. Unlike the car dealerships which are spread over an area of up to 2,500 square feet, the LCV dealerships will have an area of 1,000 to 1,500 square feet.
The showrooms will be a no-frills affair and will not be air conditioned. Most of these will have a dedicated service station for LCVs. "These will be simple functional set ups to match the profile of a LCV buyer. After the pilot, we will expand the network to cover most Indian states

http://www.business-standard.com/art...1801366_1.html

[Rajeevraj]

Maruti Suzuki Super Carry Turbo LCV at a dealer stockyard. Launch maybe finally nearing.

Maruti Suzuki is finally foraying into the LCV segment. Its first effort in this space, the Super Carry Turbo light commercial vehicle, codenamed ‘Y9T’, is ready for launch and should go on sale anytime soon. The Carry name is synonymous with a light truck that Suzuki has been producing in Japan from 1961, In fact the Omni, the longest running Maruti Suzuki product is essentially the van version of the seventh generation Suzuki Carry truck. Spotted at a stockyard in India, the new Maruti Suzuki Super Carry Turbo (Turbo, since it features the Celerio’s DDiS 125 motor) will be launched shortly. It is expected to be launched in a phased manner starting with regions like Punjab and Gujarat and then thereafter in Haryana and other states.

Maruti Suzuki has been developing this LCV from late 2013. The Carry for India seems to have been specially developed as it doesn’t resemble or share any parts from the various generations of Suzuki Carry trucks sold in Japan. The test mules have been spotted couple of times in India but the pictures here are the most detailed we have seen so far.

A high ranking official from Maruti had confirmed in 2015 that the LCV will be launched in this financial year. The new Maruti Suzuki Super Carry Turbo commercial vehicle will be powered by the same 0.8-litre turbodiesel motor from the Celerio.

Source: Overdrive

[RSR]

Man! I'm a bit disappointed by its front styling - it looks like those generic Japanese vans/CVs from the late '90s & early '00s that can be found in huge numbers in places like sub-Saharan Africa (playing the role of mini-buses) or South-East Asia (pick-ups & small vans). There's nothing in the styling to make one want to take a second look. I don't know if it's just an effect of the accumulated dust and dirt, but the headlamps look like they are of the non-clear lens type. If true, then this is a disappointment. One would expect clear lens headlamps even in a small CV in this day and age. The lack of headrests (fixed or otherwise) is quite worrying. I hope seat-belts are of the retractable type.

Also disappointing is the sight of Suzuki's "S" logo on the front grille. I would have preferred Maruti's "winged" logo instead, in order to differentiate the CV line from their car lines.

In a society beset with as feudal a mindset as India, even Daimler AG were forced to create an all-new CV brand & logo (i.e. BharatBenz) to avoid annoying Mercedes-Benz customers who would've hated to see their hallowed three-pointed star adorning all those "lowly" commercial vehicles. Suzuki have been present in India for far longer than Daimler, and they should have known something as basic as this.

That said, they've got all other aspects of the vehicle and network spot on! The 793cc two-pot DDiS 125 is a perfect fit for the Carry (but completely out of place in a Celerio), the vehicle has been tested very extensively, a small scale initial launch makes perfect sense, as do the new basic showrooms & service centres for the CV line.

I wonder if the front suspension is of the leaf spring type. Outdated and crude as front leaf spring suspensions are, this is what the segment prefers (as it's overloading friendly) and gives the Tata Ace a huge advantage over the likes of Mahindra Maxximo. Even Ashok Leyland were forced to offer optional front leaf spring suspension on the Dost to take on Tata's Super Ace.

The CV line is sure to be a huge money spinner for Maruti Suzuki. They can take advantage of their car maker reputation to load it with car-like optional features (A/C, power steering, Bluetooth-enabled music system etc.) and target the owner-driven segment. Expect rent-a-CV apps to be become very popular in the future and give a big boost to small CVs (owner-driven or otherwise), much like what Uber & Ola did to the taxi segment.

I can already see an Ace Magic/Maxximo Passenger rival being built on this platform and becoming an instant hit. A micro CV like the Ace Zip/Jeeto may be next in line. Suzuki have enough expertise with their kei-trucks in Japan to cause worry for the established players in the small CV segments.

[jeeva]

Originally Posted by Poloprasad

This LCV from Maruti Suzuki looks like a mix of Mahindra maximo, Tata ace & AL dost. Anyways with Maruti brand on it may do wonders. Lets wait and watch.

It might be a mix of the various Mahindra and TATA LCVs. But then, this one looks clean and purposeful.
Unlike...

[abhishek46]

This looks promising. The awful DDIS 125 finally finds it's natural habitat.
When launched, this is sure to pose a big problem to tata's Ace series.
Even though Ace is firmly established in the market and has tons of options, the Maruti badge is sure to make a dent in it's sales.

Only thing is that, tata vehicles are generally built to take very harsh abuse and overloading. The puny tata aces and indica are flogged like anything in the commercial space. MSIL is not known to make their vehicles that way (extra rugged, hardy). In the commercial space, ability to take abuse and overload earn brownie points.