Move over Ashok Leyland, Mahindra is No.2 Commercial Vehicle Maker

Redline6800 · 26th March 2013, 16:51

Mahindra & Mahindra has knocked Ashok Leyland (ALL) from 2nd position to become India's second largest commercial vehicle manufacturer, behind Tata Motors. ALL had been affected heavily by the economic slowdown that hit sales of its medium & heavy commercial vehicle offerings.

According to SIAM production data for April-February 2013, sales of Medium & Heavy Commercial Vehicles (M & HCVs) declined by 22.79%. Sales further declined by an alarming 34.72% over the month of February 2012. M&M, on the other hand, has benefited from surging sales in its load carrying and passenger offerings as segment sales of Light Commercial Vehicles and passenger carriers grew at 14.53% and 8.89 % respectively (between April to February 2013).

Between April - February 2013, M&M sold a little under 1.68 Lakh units including the Navistar, Maxximo, Gio, Genio and Bolero pickup range. ALL could manage just under 1.31 Lakh units, including 30,592 units of its Dost LCV (designed with JV partner Nissan). M&M has benefited from a lineup that has offerings in HCVs, LCVs, small CVs (3 & 4 wheelers) and pickups. The company has indicated that it will continue to invest in new products and enhancements across its range of offerings.

Both companies have similar plans though, and feel that the slump in M & HCV sales is temporary. Indeed, analysts expect their sales to recover in the second half of this year. ALL has big plans for its M & HCV offerings and has already launched the new 3718 IL rigid 5 axle 25 tonne truck. It will also launch the Avia range of trucks in India by July 2013. They will roll out from its plant at Pant Nagar in Uttarakhand.

Move over Ashok Leyland, Mahindra is No.2 Commercial Vehicle Maker-th03_leyland_280269f.jpg

GTO · 26th March 2013, 18:39

Thread moved from the Assembly Line to the Commercial Vehicle Section. Thanks for sharing!

turbospooler · 30th March 2013, 11:33

I guess this scenario was continuing for some time as M&M was consistently logging 13,000-15,000 offtake from 2011 onwards, while ALL was managing 10000 nos even before launching DOST. After launching DOST, the overall economy slowed down impacting the sales of M&HCVs but the sale of DOST had kept the sale consistent @ 10,000 nos. Don't see how it was ignored earlier.

DWind · 30th March 2013, 13:29

Mahindra has been able to overtake AL strictly based on Bolero range of pickup. Do not see any other product being in top in its segment. BTW do we have a break up of Bolero's commercial and passenger vehicles ?

26th March 2013, 16:51	#1
Redline6800 BHPian Join Date: Aug 2008 Location: Bangalore Posts: 409 Thanked: 1,969 Times	Move over Ashok Leyland, Mahindra is No.2 Commercial Vehicle Maker Mahindra & Mahindra has knocked Ashok Leyland (ALL) from 2nd position to become India's second largest commercial vehicle manufacturer, behind Tata Motors. ALL had been affected heavily by the economic slowdown that hit sales of its medium & heavy commercial vehicle offerings. According to SIAM production data for April-February 2013, sales of Medium & Heavy Commercial Vehicles (M & HCVs) declined by 22.79%. Sales further declined by an alarming 34.72% over the month of February 2012. M&M, on the other hand, has benefited from surging sales in its load carrying and passenger offerings as segment sales of Light Commercial Vehicles and passenger carriers grew at 14.53% and 8.89 % respectively (between April to February 2013). Between April - February 2013, M&M sold a little under 1.68 Lakh units including the Navistar, Maxximo, Gio, Genio and Bolero pickup range. ALL could manage just under 1.31 Lakh units, including 30,592 units of its Dost LCV (designed with JV partner Nissan). M&M has benefited from a lineup that has offerings in HCVs, LCVs, small CVs (3 & 4 wheelers) and pickups. The company has indicated that it will continue to invest in new products and enhancements across its range of offerings. Both companies have similar plans though, and feel that the slump in M & HCV sales is temporary. Indeed, analysts expect their sales to recover in the second half of this year. ALL has big plans for its M & HCV offerings and has already launched the new 3718 IL rigid 5 axle 25 tonne truck. It will also launch the Avia range of trucks in India by July 2013. They will roll out from its plant at Pant Nagar in Uttarakhand. Last edited by GTO : 26th March 2013 at 18:38.
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26th March 2013, 18:39	#2
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,510 Thanked: 300,657 Times View My Garage	Re: Move over Ashok Leyland, Mahindra is No.2 Commercial Vehicle Maker Thread moved from the Assembly Line to the Commercial Vehicle Section. Thanks for sharing!
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30th March 2013, 11:33	#3
turbospooler BHPian Join Date: Mar 2013 Location: Pune Posts: 387 Thanked: 1,002 Times	Re: Move over Ashok Leyland, Mahindra is No.2 Commercial Vehicle Maker I guess this scenario was continuing for some time as M&M was consistently logging 13,000-15,000 offtake from 2011 onwards, while ALL was managing 10000 nos even before launching DOST. After launching DOST, the overall economy slowed down impacting the sales of M&HCVs but the sale of DOST had kept the sale consistent @ 10,000 nos. Don't see how it was ignored earlier.
	() Thanks

30th March 2013, 13:29	#4
DWind BHPian Join Date: Apr 2007 Location: Singara Chennai Posts: 804 Thanked: 238 Times View My Garage	Re: Move over Ashok Leyland, Mahindra is No.2 Commercial Vehicle Maker Mahindra has been able to overtake AL strictly based on Bolero range of pickup. Do not see any other product being in top in its segment. BTW do we have a break up of Bolero's commercial and passenger vehicles ?
	() Thanks