Eicher Polaris Multix: Now entering metro cities

dZired · 18th June 2017, 10:58

Eicher Polaris Multix: Now entering metro cities

Eicher Polaris has announced the launch of its first product - the Multix, in Delhi. With this launch, the company has announced its entry into the Metro cities of the country. Eicher Polaris, a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries Inc., will be opening more dealerships in various metros across the country in the near future.

The Multix was first introduced in India in 2015 as a BS-III vehicle. As a result, sales of the Multix were limited to Tier II cities. However, the company has now tweaked the engine to be compliant with BS-IV norms, and has thus paved the way for the Multix to be sold in metro cities as well.

In Delhi, the Multix will be available in two variants (AX+ and MX) and four colour options. The vehicle will be sold at prices starting from Rs. 3.19 lakh (ex-showroom, Delhi) through the official Eicher Polaris dealership - M/s. Setco Sahib Auto, C -46/A, South Ganesh Nagar, Opp- Mother Dairy Gate No 2, Patparganj, Delhi.

Eicher Polaris Multix: Now entering metro cities-unnamed.jpg

Link to Team-BHP News

Aditya · 26th June 2017, 17:45

Eicher Polaris Multix: Now entering metro cities - Post moved to a new thread.

Theyota · 26th June 2017, 21:07

I was in India in Dec and Jan and I was desperately looking forward to see this machine on the roads. Unfortunately, I couldn’t see even one. Positive fact was that I did find a dealership for Multix in my hometown in North Karnataka.

I hope this does not end up the Tata Nano way. Instead of looking at its utility, I wonder if prospective customers think this is neither a truck nor a car. I fear that Multix might be creating an image of “Jugaad” in the minds of its targeted customers.

Bottom line is that it will need a hell of marketing to make this successful. It is one of those products for which, although the market exists, you still have to create it.

TejasKinger · 12th March 2018, 18:44

The Eicher - Polaris JV is dead. According to this article in the Economic Times, the JV has been called-off with immediate effect.

Apparently, the volumes of the Multix were not enough to sustain the company. The article, however, states that Eicher will continue to support existing Multix customers.

18th June 2017, 10:58	#1
dZired Senior - BHPian Join Date: Jun 2012 Location: Bengaluru Posts: 1,861 Thanked: 7,960 Times View My Garage	Eicher Polaris Multix: Now entering metro cities Eicher Polaris Multix: Now entering metro cities Eicher Polaris has announced the launch of its first product - the Multix, in Delhi. With this launch, the company has announced its entry into the Metro cities of the country. Eicher Polaris, a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries Inc., will be opening more dealerships in various metros across the country in the near future. The Multix was first introduced in India in 2015 as a BS-III vehicle. As a result, sales of the Multix were limited to Tier II cities. However, the company has now tweaked the engine to be compliant with BS-IV norms, and has thus paved the way for the Multix to be sold in metro cities as well. In Delhi, the Multix will be available in two variants (AX+ and MX) and four colour options. The vehicle will be sold at prices starting from Rs. 3.19 lakh (ex-showroom, Delhi) through the official Eicher Polaris dealership - M/s. Setco Sahib Auto, C -46/A, South Ganesh Nagar, Opp- Mother Dairy Gate No 2, Patparganj, Delhi. Link to Team-BHP News Last edited by dZired : 18th June 2017 at 11:05.
	(4) Thanks

26th June 2017, 17:45	#2
Aditya Team-BHP Support Join Date: Feb 2004 Location: Mumbai Posts: 17,829 Thanked: 77,008 Times View My Garage	Re: Eicher Polaris Multix: Now entering metro cities Eicher Polaris Multix: Now entering metro cities - Post moved to a new thread.
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26th June 2017, 21:07	#3
Theyota BHPian Join Date: Apr 2009 Location: HBX, N. Kar Posts: 190 Thanked: 914 Times	Re: Eicher Polaris Multix: Now entering metro cities I was in India in Dec and Jan and I was desperately looking forward to see this machine on the roads. Unfortunately, I couldn’t see even one. Positive fact was that I did find a dealership for Multix in my hometown in North Karnataka. I hope this does not end up the Tata Nano way. Instead of looking at its utility, I wonder if prospective customers think this is neither a truck nor a car. I fear that Multix might be creating an image of “Jugaad” in the minds of its targeted customers. Bottom line is that it will need a hell of marketing to make this successful. It is one of those products for which, although the market exists, you still have to create it. Last edited by Theyota : 26th June 2017 at 21:08.
	(1) Thanks

12th March 2018, 18:44	#4
TejasKinger BHPian Join Date: Dec 2016 Location: Bangalore Posts: 293 Thanked: 1,224 Times	Re: Eicher Polaris Multix: Now entering metro cities The Eicher - Polaris JV is dead. According to this article in the Economic Times, the JV has been called-off with immediate effect. Apparently, the volumes of the Multix were not enough to sustain the company. The article, however, states that Eicher will continue to support existing Multix customers.
	() Thanks