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Old 20th December 2017, 18:52   #1
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Tata Ace crosses 20-lakh sales milestone

The Tata Ace mini-truck has achieved a new sales milestone. Tata Motors has now sold more than 20 lakh units of the Ace in the past 12 years.

Tata Ace crosses 20-lakh sales milestone-celebrating-2-million-aces-road.png

Tata Motors had launched the Ace back in 2005. Soon, it spawned a family of products based on the original platform. Tata has expanded its mini-truck line up with the introduction of the Zip, Mega and Mint, while also launching people carriers like the Magic, Mantra and Iris. Today, there are about 15 different versions of the Ace with different engines and payload capacities.

The Tata Ace is powered by a 702cc, 2-cylinder, water-cooled diesel engine that produces 15.78 BHP @ 3,200 rpm and 37.26 Nm @ 2,000 rpm. It is offered with a 4-speed or 5-speed manual gearbox depending on the variant. It has a maximum payload capacity of 1,550 kg.
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Old 21st December 2017, 10:31   #2
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Re: Tata Ace crosses 20-lakh sales milestone

Congratulations to all involved . This was such a masterstroke from Tata that Harvard made a case study on it (link). Its achievement is easily on par with the Tata 407 success story of the 80's.

Business Today had a nice summary on this little marvel:
Quote:
In early 2001, Wagh met a Bajaj Minidor owner-driver in Coimbatore and learnt that he was yearning for an affordable four-wheeled truck with more stability, safety, comfort, all-weather protection and one that could carry more load. The best option the person could think of was a light commercial vehicle that could carry around four tonnes, but it was well beyond his means at over Rs 5 lakh.
Quote:
During one such meeting with a Tata 407 truck driver in Ahmedabad, Wagh got the idea of launching a small truck. He says the owner complained about how three-wheeler commercial vehicles were killing his business as they were charging less and transporting goods faster. In short, he wanted a truck half the size of a Tata 407, a 2.25 tonner. The feedback from the market clearly pointed towards a rising demand for small trucks.
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Old 21st December 2017, 16:59   #3
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Re: Tata Ace crosses 20-lakh sales milestone

Happy to see Tata do it again after the 407. Just today morning I happened to spot 2 Aces (in the people mover avatar) with TC plates at a signal. What caught my attention was the 'Left Hand Drive' sticker at the back.

This made in India product is not only sold here, but looks like it has found markets across the seas.

Tata Ace crosses 20-lakh sales milestone-img_2068.jpg
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Old 21st December 2017, 17:03   #4
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Re: Tata Ace crosses 20-lakh sales milestone

Have always wondered whether the designers of the ace had any sort of involvement in the nano's design.
Not an apples to apples comparison but do feel that the ace series is way better than the nano in the looks department.

Any insights into the ace's response in the export market?
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Old 21st December 2017, 17:17   #5
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Re: Tata Ace crosses 20-lakh sales milestone

Quote:
Originally Posted by crdi View Post
Have always wondered whether the designers of the ace had any sort of involvement in the nano's design.
The connection between Nano and Ace is Girish Wagh. You can get more info on internet.
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Old 21st December 2017, 17:30   #6
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Re: Tata Ace crosses 20-lakh sales milestone

Quote:
Originally Posted by crdi View Post
Have always wondered whether the designers of the ace had any sort of involvement in the nano's design.
IIRC, Girish Wagh was there in the Nano too. But a product is a result of the company's efforts.
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Old 11th February 2018, 18:36   #7
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Re: Tata Ace crosses 20-lakh sales milestone

Have they silently updated the Ace Mint? Saw this face with 3D Tata Logo.
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Tata Ace crosses 20-lakh sales milestone-screenshot_20180211183549526.jpeg  

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