Mumbai: India’s largest automobile company Tata Motors, which signed an agreement with Iveco in February, is planning to distribute its trucks through the Italian company’s worldwide distribution network. In a reciprocal arrangement, Tata dealers will sell select Iveco models, especially their light commercial vehicles in India. Tata Motors will use Iveco’s latest generation engines in its new trucks expected to be launched soon by Tata Daewoo Commercial Vehicle Company in South Korea. Tata trucks, including the highly successful one tonne Ace, will be available through Iveco’s sales network in markets like Brazil, Argentina, Russia and other markets where the Indian manufacturer has no significant presence. Tata will get to use Iveco’s established service network in these markets. In addition, Tata will also update its cabin and chassis design on the new World Truck Platform to incorporate Iveco’s inputs. The World Truck series is expected to hit the markets in 2008. In lieu, Iveco will bring its highly successful range of light commercial vehicles and market them through Tata’s network. These vehicles are likely to be assembled in the country though plans have not been firmed up yet. Iveco will also be the engine supplier of choice for the higher end models that Tatas are planning to launch in the next few years. However, there is still no plan to bring in Iveco’s heavy commercial vehicles, the current flavour of the Indian market, due to their exorbitant cost. Earlier, Iveco, a Fiat Group company and Tata Motors signed a Memorandum of Understanding (MoU) to analyse areas where they could co-operate. This included developments in engineering, manufacturing, sourcing and distribution of products, aggregates and components. The two companies were to enter into a definitive agreement in due course after determining the feasibility of it all. Tata’s desire to tie-up with Iveco came at a time the world’s largest truck marker like DaimlerChrysler (Mercedes), Germany’s MAN and Swedish Scania were readying up to launch their vehicles on Indian roads. With the world’s second largest truck marker Volvo already present in the Indian market, Tata Motors strategy was twopronged. It wanted access to modern technology to compete against the new crop of players and newer markets for its existing models to bring in additional sales revenue. Tata zeroed in on Iveco, when its chairman Ratan Tata was forging a closer relationship with the Fiat group for its passenger car business. |
Originally Posted by rahul_intlad
(Post 410509)
I think the ashok leyland-iveco alliance was affected due to ashok leyland's alliance with Hino as well and not due to any shortcomings of Iveco. |
Originally Posted by rahul_intlad
(Post 410534)
But has that partnership broken too. Ashok Leyland, the flagship automobile firm of the Hinduja Group,said Avia Ashok Leyland Motors and Ashok Leyland (UAE) have ceased to be its subsidiaries as of March 29, following a restructuring of the ownership pattern. Source: Zee News - Ashok Leyland restructures business |
Originally Posted by directinjection
(Post 410536)
Probably not, considering that the AL-Hino collaboration predates the AL-Iveco collaboration by many years. |
I think the ashok leyland-iveco alliance was affected due to ashok leyland's alliance with Hino as well and not due to any shortcomings of Iveco. IVECO officially exited when the Hindujas bought out IVECO from LRLIH, UK |
Do you guys know which engine powers these trucks? It's the same Cummins "B" 5.9 engine that powers most of the Tata trucks in India. |
Originally Posted by rahul_intlad
(Post 410509)
I think the ashok leyland-iveco alliance was affected due to ashok leyland's alliance with Hino as well and not due to any shortcomings of Iveco. With the tata-fiat alliance in the passenger segment working pretty smoothly the commercial vehicles segment alliance would also most likely be a favourable one for tata motors. |
Originally Posted by Steeroid
(Post 410590)
Are you sure? AFAIK, Hino engines came into Leylands in the '90s while IVECO and the Hindujas came into AL when British Leyland (or what was left of it) sold their interest to them. IVECO officially exited when the Hindujas bought out IVECO from LRLIH, UK - a company that the two acquired together from the Rover Group. LRLIH held 51% of Ashok Leyland. So now the Hindujas hold 51% of AL - I think. |
Originally Posted by Steeroid
(Post 410590)
Are you sure? AFAIK, Hino engines came into Leylands in the '90s while IVECO and the Hindujas came into AL when British Leyland (or what was left of it) sold their interest to them. IVECO officially exited when the Hindujas bought out IVECO from LRLIH, UK - a company that the two acquired together from the Rover Group. LRLIH held 51% of Ashok Leyland. So now the Hindujas hold 51% of AL - I think. |
Originally Posted by directinjection
(Post 411091)
. Sometime later, a chopped-off 4 cylinder, 4 litre derivative of the same engine was introduced in a LCV named Cheetal which didn't succeed. The 4 litre version even found its way to a few crudely built, Jonga-derived SUVs made by the Defence Factory, Jabalpur which even tried to sell them to civilians but without any success. The Hino engine became famous for its fuel efficiency and is now found on almost all AL products including trucks. The collaboration with Iveco materialised in 1987 and but the Iveco range of LCVs made by AL appeared only in the nineties. |
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