Tata Among Top Three in Every Truck Segment in South Africa

directinjection · 3rd May 2007, 18:19

Within a few years of their introduction in the South African market, Tata trucks have created a good following there and today Tata ranks among the market leaders in that country. Though the size of the South African truck market is small by Indian standards, the market is much more demanding and sophisticated, with world class models from leading international manufacturers being freely available. Tata had identified SA as an important target market as part of its global plans.

Good show Tata, keep it up!

Here's the link to the latest statistics compiled by Fleetwatch, a popular South African trucking magazine:

FleetWatch Online - 68-NaamsaFeb07

GTO · 3rd May 2007, 18:31

Well, Tata showed 'em whos the boss in Indian over the eighties (407 vs Mitsubishi / Toyota / Nissan) and now its doing it internationally.

Good job Tata!

theMAG · 3rd May 2007, 18:37

They're in the top 3 - sometimes 2, in all truck segments. This is one thought-leader amongst Indian companies.

sajo · 3rd May 2007, 21:01

The Tata Novus seems to be a hit, with a 90.5% growth over the previous year.
Its Toyota Dyna and Tata MCV (407?) all over again, but in SA this time.

Zappo · 4th May 2007, 01:32

One sobering thought though is that Tatas lost some ground in most trucking sectors except bigger tonnage (through Novus) which is actually a Daewoo and also has a novelty factor attached to it.

However, from the day Tatas launched their bakkies (or was that bekkies) in SA they were a hit because of the VFM factor. The same card that trumped their Jap competitions here in the 80s and early 90s.

directinjection · 4th May 2007, 11:36

Quote:

Originally Posted by Zappo

One sobering thought though is that Tatas lost some ground in most trucking sectors except bigger tonnage (through Novus) which is actually a Daewoo and also has a novelty factor attached to it.

Tata's LCV and MCV range isn't quite world-class. Things will definitely improve when Tata launches the new TL Sprint and its new range of contemporary trucks with cabs designed by STILE BERTONE of Italy.

khanak · 3rd February 2008, 13:01

I was watching a few Bob Sinclair videos and found that a Tata bus was extensively shown in the video. Not sure how big a deal that is but it made me feel proud.

YouTube - Bob Sinclar & Cutee B - Sound Of Freedom

AMATMO · 3rd February 2008, 20:06

great find khanak, certainly worth posting pal

thanks

1100D · 4th February 2008, 21:24

As far as I see it.

Medium and heavy commercial vehicles, Tata is at #3 allright, but Daimlerchrysler and Toyota growth percentages ar +49 and + 17 respectively as agains 7% that Tata posted. So the growth opportunity was there but Tata could not Capitalise as much as what the top two did.

In the MCV Tata is second but slid 20 percent from being a higher number in 2006 to lower in 2007. It actually lost to Toyota in that way.

In the Heavy Trucks category Tata LPT, though number three, had the biggest growth percentage of 48. This is the first reason to cheer. As this represents the core section of Tata.

In the Extra heavy trucks category too the 90 percent growth is reason to rejoice, but then thats Tata Novus, meaning Daewoo baggage rather than something that we, at this point in time, can say Tata had actually developed for themselves.

So overall it feels good that the core section of the Tata LPT's did quite well as that section is likely to get better, but in the other sections it appears to have taken a beating to suggest a repeat of the 407/Dyna story.

3rd May 2007, 18:19	#1
directinjection Senior - BHPian Join Date: Oct 2005 Location: Faridabad/Delhi Posts: 1,705 Thanked: 780 Times	Tata Among Top Three in Every Truck Segment in South Africa Within a few years of their introduction in the South African market, Tata trucks have created a good following there and today Tata ranks among the market leaders in that country. Though the size of the South African truck market is small by Indian standards, the market is much more demanding and sophisticated, with world class models from leading international manufacturers being freely available. Tata had identified SA as an important target market as part of its global plans. Good show Tata, keep it up! Here's the link to the latest statistics compiled by Fleetwatch, a popular South African trucking magazine: FleetWatch Online - 68-NaamsaFeb07 Last edited by directinjection : 3rd May 2007 at 18:20.
	() Thanks

3rd May 2007, 18:31	#2
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,534 Thanked: 300,734 Times View My Garage	Well, Tata showed 'em whos the boss in Indian over the eighties (407 vs Mitsubishi / Toyota / Nissan) and now its doing it internationally. Good job Tata!
	() Thanks

3rd May 2007, 21:01	#4
sajo Senior - BHPian Join Date: Apr 2005 Location: Pune Posts: 2,625 Thanked: 1,153 Times	The Tata Novus seems to be a hit, with a 90.5% growth over the previous year. Its Toyota Dyna and Tata MCV (407?) all over again, but in SA this time.
	() Thanks

4th May 2007, 01:32	#5
Zappo Team-BHP Support Join Date: Oct 2005 Location: Hyderabad Posts: 5,922 Thanked: 2,699 Times	One sobering thought though is that Tatas lost some ground in most trucking sectors except bigger tonnage (through Novus) which is actually a Daewoo and also has a novelty factor attached to it. However, from the day Tatas launched their bakkies (or was that bekkies) in SA they were a hit because of the VFM factor. The same card that trumped their Jap competitions here in the 80s and early 90s.
	() Thanks

3rd February 2008, 20:06	#8
AMATMO Senior - BHPian Join Date: Jul 2007 Location: Bangalore\GOA Posts: 1,456 Thanked: 7 Times	great find khanak, certainly worth posting pal thanks
	() Thanks

3rd May 2007, 18:37	#3
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,217 Thanked: 1,807 Times View My Garage	They're in the top 3 - sometimes 2, in all truck segments. This is one thought-leader amongst Indian companies.
	() Thanks

4th February 2008, 21:24	#9
1100D Senior - BHPian Join Date: Jun 2006 Location: Calcutta Posts: 4,390 Thanked: 4,096 Times View My Garage	As far as I see it. Medium and heavy commercial vehicles, Tata is at #3 allright, but Daimlerchrysler and Toyota growth percentages ar +49 and + 17 respectively as agains 7% that Tata posted. So the growth opportunity was there but Tata could not Capitalise as much as what the top two did. In the MCV Tata is second but slid 20 percent from being a higher number in 2006 to lower in 2007. It actually lost to Toyota in that way. In the Heavy Trucks category Tata LPT, though number three, had the biggest growth percentage of 48. This is the first reason to cheer. As this represents the core section of Tata. In the Extra heavy trucks category too the 90 percent growth is reason to rejoice, but then thats Tata Novus, meaning Daewoo baggage rather than something that we, at this point in time, can say Tata had actually developed for themselves. So overall it feels good that the core section of the Tata LPT's did quite well as that section is likely to get better, but in the other sections it appears to have taken a beating to suggest a repeat of the 407/Dyna story.
	() Thanks