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Old 15th September 2021, 18:02   #1
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Default Mahindra launches Furio 7 range of LCVs in India

Mahindra has launched its new Furio 7 range of light commercial vehicles (LCV) with prices starting at Rs. 14.79 lakh (ex-showroom, Pune).

Mahindra launches Furio 7 range of LCVs in India-furio7-dsd-tipper_3-truck-range_merged.jpg

The Furio 7 is available across three product platforms - 4-tyre Cargo, 6-tyre Cargo HD and 6-tyre Tipper. The LCVs come equipped with the Mahindra iMAXX telematics system.

Mahindra launches Furio 7 range of LCVs in India-mahindra-furio7-tipper.jpg

The Furio 7 range is designed by Pininfarina and is manufactured at Mahindra's Chakan facility near Pune. The trucks are powered by lightweight, low friction engines with MDi and MDi Tech, along with Dual Mode FuelSmart technology.

Furio 7 ex-showroom prices:


  • 10.5 ft. HSD - Rs. 14.79 lakh
  • HD - Rs. 15.18 lakh
  • Tipper - Rs. 16.82 lakh

Mahindra launches Furio 7 range of LCVs in India-mahindra-furio-7-hd-6-tyre.jpg

Mahindra launches Furio 7 range of LCVs in India-mahindra-furio-7-cargo-4-tyre.jpg

Link to Team-BHP News

Last edited by TusharK : 15th September 2021 at 18:07.
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Old 15th September 2021, 18:28   #2
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Default Re: Mahindra launches Furio 7 range of LCVs in India

And of course, their ad with Ajay Devgn had to rip off the original Volvo Van Damme split.

Mahindra Furio:

The OG Volvo Van Damme:
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Old 15th September 2021, 19:23   #3
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Default Re: Mahindra launches Furio 7 range of LCVs in India

Evidently, this is the Navistar design now in its new mini avatar.

Mahindra launches Furio 7 range of LCVs in India-dscn0815.jpg

Mahindra launches Furio 7 range of LCVs in India-dscn0816.jpg

(the Navistar clicked at an Auto Expo)

The boardroom must have deliberated, introspecting on the failure of the Navistar range. The marketing team must have been handed over the job to do extensive research and find out the causes for such a massive failure. It was branded as the Navistar Blazo, but that was too late in the day.

The deliberations:-

Marketing team: Sirs, we have done very extensive research to understand reasons for the failure of Navistar range. We could find the "O" missing from the name and that's the sole reason. The Blazo name was added too late in the day and sales reports were already in the negative territory. From day 1 the name Blazo should have been used.

Boardroom: Very intelligent marketing team. We respect your deep research into this topic and have decided unanimously to rename the LCV range as the Furio now from DAY ONE. The "O" is omnipresent now. And we are adding a lucky "7" as a suffix. There is no reason to see a failure now at all.

Last edited by anjan_c2007 : 15th September 2021 at 19:26.
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Old 15th September 2021, 19:31   #4
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Default Re: Mahindra launches Furio 7 range of LCVs in India

These Trucks seem to carry old logo itself !!
Mahindra's new logo is applicable only for passenger vehicles?
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Old 15th September 2021, 19:51   #5
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Default Re: Mahindra launches Furio 7 range of LCVs in India

Quote:
Originally Posted by hummer View Post
These Trucks seem to carry old logo itself !!
Mahindra's new logo is applicable only for passenger vehicles?
As far as I know, the new logo is only for the "premium" products. Currently, only the XUV7OO carries it. In future, the next generation Scorpio will sport it.
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Old 15th September 2021, 21:45   #6
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Default Re: Mahindra launches Furio 7 range of LCVs in India

What a fall or Pininfarina. Going from designing some of the gorgeous cars to LCV's that look like scaled models of the Navistar range CV's. Luckily Ajay Devgan did not attempt the split because we all know Mahindra does not like imitation.
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Old 16th September 2021, 01:04   #7
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Default Re: Mahindra launches Furio 7 range of LCVs in India

Furio? Someone at Mahindra HQ is watching The Sopranos it seems!
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Old 16th September 2021, 01:57   #8
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Default Re: Mahindra launches Furio 7 range of LCVs in India

Quote:
Originally Posted by TejasKinger View Post
And of course, their ad with Ajay Devgn had to rip off the original Volvo Van Damme split.

Mahindra Furio
The only thing similar in both the ADs is that they do the splits between the trucks. Ajay Devgn has been doing splits since a very long time, from his debut Phool Aur Kaante to the Golmaal movies and the makers seem to have banked on that signature move of his. And if there is ever a question as to who ever pulled off the greatest split, it's the legend himself

If this post is off topic, kindly delete it.

Last edited by TrackDay : 16th September 2021 at 02:05.
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Old 16th September 2021, 08:18   #9
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Default Re: Mahindra launches Furio 7 range of LCVs in India

Do these new age trucks come in with standard air-conditioning, power steering and the like? At least the basic creature comforts needed for the drivers who I presume have a very tiring job
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Old 16th September 2021, 13:46   #10
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Default Re: Mahindra launches Furio 7 range of LCVs in India

Quote:
Originally Posted by dinu2506 View Post
Do these new age trucks come in with standard air-conditioning, power steering and the like? At least the basic creature comforts needed for the drivers who I presume have a very tiring job
Power steering has been mandatory in Heavy CVs for at least 15 years IIRC. ICVs also moved to 100% power steering once drivers started getting picky - almost impossible to get a driver if the CV doesn't have PS. Every CV player in India offers an AC cab - it's up to the owner to pick the option or not. In Kerala, nearly every BS4 and later tipper lorry sold with the factory fitted cab has AC.

Here's something about the regulations:
Quote:
Originally Posted by Ashley2 View Post
Update - AC is not required, blowers are suffice
The regulations are now updated to provide only blowers.


Source - www.cvnews.in
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