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Old 29th June 2005, 23:50   #1
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Tatas to ink pact with Thai firm !!

Hey all,

I read a news on economictimes that caught my attention.. Here it goes..

NEW DELHI: Commercial vehicles major Tata Motors is in talks with Thai Rung Union Car Plc for production of pick-up trucks.

This was confirmed by Thai Rung in a filing with the country's stock exchange in Bangkok.

"We are still in the preliminary study phase, evaluating information and mutual business opportunities," Thai Rung Assistant Managing Director, Decha Chooligorn told the Stock Exchange of Thailand (SET).

However, he clarified that the company, Thailand's largest pick-up truck modifier, has not yet signed any memorandum of understanding with the Tatas.

When contacted, the Tatas were not available for comment, though an official statement is expected soon.

The question is does any T-BHPian know about this thailand firm or any of its products.. I am hoping that we are gonna get better pickup-trucks and SUV's in india soon.. Probably made-to-order type vehicles from tata..

We all know what a powerhouse the 207-DI from the Tata stable is.. also the export trim in the name of Telcoline is worth drooling over.. Hoping for similar or better vehicles from Tata in India..

Gears,
Manish.
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Old 30th June 2005, 00:18   #2
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Yeah both the companies have agreed that they were in discussion ... however it is not yet finalised.
Thai Rung is Thailand's largest pick-up truck modifier and it being largest market for pick-ups after US.
Yup, they gonna begin with 207s.
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Old 30th June 2005, 15:38   #3
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But is there demand for Pickup trucks in India? i mean, in Thailand and US, its more like self driven, where a person uses that vehicle to carry his tools, at the same time wanting something nice to drive as it will be self driven.

How many people would opt for classy pickup trucks in India? basic models may do good.
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Old 30th June 2005, 16:35   #4
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Telcoline will be on sale next month for about 7lac. Wonder if this has got anything to do with that.
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Old 30th June 2005, 17:01   #5
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Quote:
Originally Posted by Insane Devil
But is there demand for Pickup trucks in India? i mean, in Thailand and US, its more like self driven, where a person uses that vehicle to carry his tools, at the same time wanting something nice to drive as it will be self driven.

How many people would opt for classy pickup trucks in India? basic models may do good.
In Thailand there is a strong rural market for pickups. Unfortunately -we starve our farmers here
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Old 30th June 2005, 17:28   #6
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Quote:
Originally Posted by ajmat
In Thailand there is a strong rural market for pickups. Unfortunately -we starve our farmers here
ajmat...are you sure that is entirely true? sure, the poor farmers have always been poor and nothing has really been done to alleviate their conditions. these are the people who get wiped out with drought / floods and commit suicide.

but there is this whole breed of super-rich "farmers" who abuse every "farmer-oriented" incentive, free electricity, free water...the list is endless. These are the "farmers" whose kids study abroad, have a couple of cars parked in their "farms" and generally live a life, majority of Indians aspire for (and pay for). These are the guys who abuse the MSP process and push prices up.

maybe these are the guys who might pick up these pick-ups.

Last edited by hell_rider : 30th June 2005 at 17:29.
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Old 30th June 2005, 19:05   #7
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Indian farmers prefrer Mahindra Commanders and Marshalls
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Old 30th June 2005, 19:41   #8
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Quote:
Originally Posted by hell_rider
ajmat...are you sure that is entirely true? .
am talking about Thailand where the farmers are better off and pickups are taxed less
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Old 30th June 2005, 20:11   #9
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Quote:
Originally Posted by Insane Devil
But is there demand for Pickup trucks in India? How many people would opt for classy pickup trucks in India? basic models may do good.
Well ID, look at the Mahindra Pickup, and the Tata 207 DI, those trucks are doing very well in the rural market. Infact the sales figures of these LCV's have a prominent markup on the total sales figures of the CV's in India. So pickups are selling..

Quote:
Originally Posted by ajmat
In Thailand there is a strong rural market for pickups. Unfortunately -we starve our farmers here
Well, if you consider that less than 40% of our population does farming and earns 70% of the GDP.. And less tan 10% of the farmers have sophisticated equipments.. So thats a huge market opportunity dude..

Watch this segment..

Manish
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Old 30th June 2005, 20:12   #10
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Quote:
Originally Posted by tsk1979
Telcoline will be on sale next month for about 7lac. Wonder if this has got anything to do with that.
Woohoo, thats great news..
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Old 1st July 2005, 14:52   #11
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I am reminded of a story of two Nike salesman, who are sent to the tribes of Africa to sell their products.. One says that there is no demand for the product because nobody wears shoes there.. And the other one reports that there is a huge market opportunity, because nobody wears shoes there..

Hope i am getting to the point..
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