[zubin_raheja]

Mahindra Navistar launches 25 tonne & 31 tonne trucks in India

Made in India, made for India and made with best international trucking know-how to revolutionise the trucking industry in India

New Delhi, January 4, 2010: Mahindra Navistar Automotives Ltd. (MNAL), the commercial vehicle joint venture between Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. of USA, today unveiled its 25 tonne and 31 tonne trucks for the Indian market.

The trucks have been developed utilising 175 years of technological and truck R&D expertise and know-how of Navistar and over 60 years of experience of Mahindra in developing successful products based on deep insights of Indian customers and driving conditions.

Mr. Steven White, Charge d'Affaires, the Consul General of the USA, was present at the launch, along with Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group, Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd, Mr. Dee Kapur, President, Navistar Truck Group, USA and Mr. Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd.

“This launch is a major step towards fulfilment of the commitment we made in 2005 to develop into a full-line commercial vehicle manufacturer. Mahindra’s strong R&D capabilities coupled with Navistar’s extensive experience in the trucking business will make MNAL a force to reckon with in the Indian Commercial Vehicle industry,” said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.

“This is a moment of great pride for us as we unveil the first two products in our HCV portfolio. These trucks have been developed ground-up utilising the combined expertise of both Navistar and Mahindra in technology, product development and the understanding of the trucking business and operating environment in India. This makes our trucks Made in India, Made for India and Made with the best international trucking know-how. They are powered by the high performance MaxxForce® 7.2 litre diesel engines which are best suited to outperform in Indian operating conditions,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.

“This is a momentous occasion where two leaders in commercial vehicles have joined forces to bring significant operational efficiencies to Indian truck operators. India is an important market in our global growth strategy and over the next few months we will be introducing a range of products which I am sure, will revolutionise the HCV industry in India,” said Mr. Dee Kapur, President, Navistar Truck Group, USA.

In 2005, Mahindra & Mahindra Ltd. and International Truck and Engine Corporation - the operating company of Navistar - entered into a JV to manufacture light, medium and heavy commercial vehicles for India as well as global markets. The joint venture is in the process of addressing every segment of the commercial vehicle market from 3.5 tonne GVW to 49 tonne GVW with variants of passenger transport, cargo and specialized load applications. Mahindra Navistar aims to expand its product line over the next two years to emerge as a full range commercial vehicle player.

The Mahindra Navistar range of medium and heavy commercial vehicles is being manufactured at a new greenfield plant at Chakan, near Pune. The plant, which spans over 700 acres, has been set up with investments of over Rs. 4000 crore and will produce other M&M products as well. This will help MNAL leverage the benefits of synergies of an integrated manufacturing facility.

Sources:
MahindraNavistar PR
Mahindra Navistar Website

Mods, I started the new thread as the topic of the maxxforce engine thread wasn't suitable to this topic. Please make changes if necessary. Thank you.

[indian21r]

Why did they put Mahindra logo inside the renault logo. Is this truck a joint effort?

[tushky]

Originally Posted by indian21r

Why did they put Mahindra logo inside the renault logo. Is this truck a joint effort?

thats not Renault logo. Its Navister.

[Torqy]

Aaaaaaaaaaaaaaaaaaaaaarrrrrgggghhhh.
Oh No! That RABBIT TEETH GRILL AGAIN..

Are their designers visually challenged?

:(

[quattroa4]

what are the exect config? of 25mt n 31mt , gvw or payload ?
though design is strange what lies under the hood n its efficiancy and servicebility matters the most here . this is a major task for mahindra at hand now.

[amit_mechengg]

ugly looking commercial vehicle , yet again by mahindra designers inspired by gio i think so.

[indian21r]

Originally Posted by tushky

thats not Renault logo. Its Navister.

oh thanks. I did not hear about the Navistar brand before. Also just checked about the JV on their website.

[Trapezio]

I don't understand this. They advertise saying that their cabin will be comfortable and well engineered. Even in pictures it looks cheap, ugly and poorly finished! It cannot even be compared with that of the Prima (which looks pretty impressive). Then why bother shouting about the cab?

The exterior design is bit strange but lets excuse it since Mahindra is never known for its designs.

Their ad campaign strategy is to promise the moon and offer a.. well... average truck.

[getsurya]

These trucks do not seem to be a cosmetic match to TATA Prima for sure. About performance & service support, need to wait & watch!!

[recshenoy]

Looks like GC of this is better than Tata Prima which is important for indian roads

[Maximum_torque]

I think both the Mahindra Navistar trucks and the new World trucks from Tata Prima are the best in the class and equally good. The Tata Prima is much better in design apsects and aesthetics. Mahindra Navistar trucks are also mean looking but the main advantage they carry is the MAXXFORCE 7.2 Engine. Buyers will be in a fix with both these world class trucks being launched at the same time.

[quattroa4]

Originally Posted by Maximum_torque

I think both the Mahindra Navistar trucks and the new World trucks from Tata Prima are the best in the class and equally good. The Tata Prima is much better in design apsects and aesthetics. Mahindra Navistar trucks are also mean looking but the main advantage they carry is the MAXXFORCE 7.2 Engine. Buyers will be in a fix with both these world class trucks being launched at the same time.

very well said !
look at ashok layland also for their new launch, thats also a world class truck! pics are avelable at another thread! thats too looks very promising!!

[DieselAddikt]

That funny grill is present in the TRUCK also ? Bad design, IMHO.

But then, trucks are not meant to walk the ramp at any stage of it's life. The 7.2L engine should do the trick for them.

[Sudan_NFS]

Originally Posted by Trapezio

I don't understand this. They advertise saying that their cabin will be comfortable and well engineered. Even in pictures it looks cheap, ugly and poorly finished! It cannot even be compared with that of the Prima (which looks pretty impressive). Then why bother shouting about the cab?

The exterior design is bit strange but lets excuse it since Mahindra is never known for its designs.

Their ad campaign strategy is to promise the moon and offer a.. well... average truck.

This is what most of the ads says and you would find in many ads mainly in auto industry. I feel that Interior or exterior looks are in low priority and their priority is low maintaince, good engine and even driver comfort comes next because most of the trucks are driven by the drivers not the owners

[Trapezio]

Originally Posted by Sudan_NFS

This is what most of the ads says and you would find in many ads mainly in auto industry. I feel that Interior or exterior looks are in low priority and their priority is low maintaince, good engine and even driver comfort comes next because most of the trucks are driven by the drivers not the owners

True.

Then perhaps they should advertise only that - low maintenance and good engine - instead of advertising their cabs. Advertising the wrong things is simply 'Not Ok"!

For now, if I have to take a call, Prima seems to be ahead. This is quite an achievement since unlike Mahindra who relied heavily on International Tata did it alone.

Anyways, lets see how it pans out.