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Senior - BHPian ![]() Join Date: Feb 2004 Location: Mumbai, India
Posts: 7,403
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| ![]() The small CV from Tata, the Tata Ace has crossed sales of 1 lakh units in the year 2009-10 More info from the press release : Quote:
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Senior - BHPian ![]() | ![]() ![]() ![]() I think this was one of their most successful LCV launch. I beleive that the current trend has helped them to achieve this. I mean, you go to any corner and you will see drinking water sales in bottles. This one segment has actually boosted their sales like anything and made M&M loose their sleep. This is like the TVS-50 of the olden days. Even a normal bunk shop-walas started to own this. |
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BHPian ![]() | ![]() I should say hats off to the design team and the engineers of Tata Motors who were able to put forth a product like Ace in the market that helps to boost the economy. I doubt if the 3 wheeler counter parts(read likes of minidor) that existed prior to launch of ACE alone could have created such a market. Hats off again to Tata Management for providing such a excellent product. Not just from the sales point but more from the fact that the product itself has been able to generate as much (100000 +) job opportunities in 2009-2010 alone. That in turn able to provide lively hood for as many households. |
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Team-BHP Support ![]() ![]() | ![]() The Ace is indeed a well-thought out product. Also, using the same platform to spawn a people mover is a splendid idea. A grouse i have noticed with most Aces' i see on the roads is that they are always on high-beam. I am not sure if the lighting in stock form on low beam is an issue, but on almost 90% of the occassions i come across an Ace in the night, it has the high-beam activated. |
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Senior - BHPian Join Date: Jun 2009 Location: Kottayam
Posts: 1,081
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Senior - BHPian ![]() Join Date: Dec 2007 Location: Kannur
Posts: 4,079
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| ![]() Hats off to the Tata Ace team. Even now they do not have a competition. Ace created its own segment and leading now. |
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Senior - BHPian ![]() | ![]() Kudos to the TATA for creating such a product. I remember my dad saying that the engine design (mono block something) was revolutionary and the maker a young lad was commended etc etc. Aahh.. if only TATA could train how it should be driven and put up a sticker in the cabin saying "To be driven on the left hand side of the road only". |
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BHPian Join Date: May 2007 Location: Kerala
Posts: 639
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| ![]() When the Ace was launched did anyone imagine the success that eventually followed? This is an example of an independent thinking company trying to tailor its products to what people want rather than trying to make a product and sell it somehow. Now only if the full launch of Superace is completed. |
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![]() | #9 | |
BANNED ![]() Join Date: Jul 2006 Location: Panaji - Goa/Bangalore - Karnataka
Posts: 3,312
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My theory was. These small trucks are always overloaded and it sinks from the rear turning the dipper into hi-beam. But some empty ones also always have theirs on high beam. I wonder. | |
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![]() | #10 |
BHPian Join Date: Nov 2009 Location: Karur
Posts: 37
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| ![]() Kudos to TATA Engineering for creating a wonderful product, well Nano is a league apart. I have seen Ace's carrying more than 2 tons of payload and used to think, come on this is not a mini truck! You can very well call it a Truck. I have personally sent to deliver some goods for 400 Kms far, the next day the ACE was back, the vehicle looked "Was that it?". No wonder it has smoked all its competitors. |
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Senior - BHPian ![]() Join Date: Dec 2007 Location: Kannur
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Senior - BHPian ![]() | ![]() |
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![]() | #13 |
Senior - BHPian ![]() Join Date: Mar 2008 Location: Evanston
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| ![]() I remember reading in Autocar India about how the Ace had aspirational value in rural India. The fact that it had four wheels, rather than the common 3 wheelers, lent it an aura of superiority. That along with the fact that it was robust and economical, at the same time looked a lot better than anything else out there, made sure that Tata hit a home run with this one. It's funny, that the people involved with it's design and engineering and development are not half as well known as Girish Wagh and his team that developed the Nano. Perhaps the Ace did a lot more for Tata Motor's bottomline than the Nano, but the Nano certainly got them a lot more press. |
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![]() | #14 | |
BHPian Join Date: Jun 2007 Location: London
Posts: 546
Thanked: 249 Times
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All said and done, this is one fantastic product - Tata got it right literally from the word go. | |
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![]() | #15 | |
Senior - BHPian ![]() Join Date: Mar 2008 Location: Evanston
Posts: 1,748
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Thanks for the link, appreciate it, and I loved reading it. | |
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