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Old 20th February 2018, 15:25   #1
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Default Mahindra to invest Rs. 500 crore in its EV project at Chakan

Mahindra has announced that it will make an additional investment of Rs. 500 crore in its Chakan plant. This investment will be utilized in the product development and capacity enhancement for electric vehicles (EV) and their components.

Mahindra to invest Rs. 500 crore in its EV project at Chakan-mahindra.jpg

A memorandum of understanding (MoU) was signed between the Government of Maharashtra and Mahindra during the Magnetic Maharashtra conference in Mumbai.

Mahindra has already announced its expansion plan in Chakan, which includes an initial investment of Rs. 6,500 crore. The additional investment is part of the next phase of its EV expansion plan. In December 2017, had reported that the company has plans to launch three new EVs in India by 2019-20.
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Old 21st February 2018, 11:42   #2
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Default Re: Mahindra to invest Rs. 500 crore in its EV project at Chakan

Mahindra had better have something to show for its acquisition of India's first electric car company. Whatever Mahindra has done till date (including the blasphemous Verito EV) has been crazy; only the 4-door E2O showed serious effort, but it sank because of the price and being too early for the market.

As things stand today, it's looking like Mahindra is going to lose its 'first mover' advantage in this space. Maruti is working hard on its EV strategy, while other MNC players already have EVs on sale worldwide - all they have to do is cut-copy-paste the products on Indian roads.
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Old 21st February 2018, 11:54   #3
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Default Re: Mahindra to invest Rs. 500 crore in its EV project at Chakan

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Originally Posted by GTO View Post
As things stand today, it's looking like Mahindra is going to lose its 'first mover' advantage in this space.
Even TATA came from behind and quickly overtook Mahindra to win the biggest contract of recent times.

http://www.team-bhp.com/forum/indian...ra-nissan.html

In that sense - the Tigor EV shown by TATA Motors at the Auto Expo was far more relevant as compared to the Mahindra versions.

Last edited by CrAzY dRiVeR : 21st February 2018 at 11:57.
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Old 21st February 2018, 17:22   #4
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Default Re: Mahindra to invest Rs. 500 crore in its EV project at Chakan

While we keep on fighting and discussing and being in state of extreme excitement over the un-necessary investment in electric vehicles manufacturing and the research and development that the companies are willing to make, here is a link of some external article which will surely force everyone to think about putting the thinking caps on and ponder on certain issues.

The issue is about the oil producing countries and the monopoly that they enjoy today, if at all it is required or is it something that is to do with earning money. and that too lots and lots of it. The issue of carbon emissions and the amount of hue and cry that countries world over tend to make over it was sorted out 30 years back. But the oil cartel operation world over never allowed it to take off. If these inventions would have actually shaped up, the world would have been a different place to live in. And all the "jhamelas" of odd-even, 10/15 years registration, electric vehicles, scrapping of old vehicles, air quality index would have been non-existent.

Am sure that there are many on this forum who will not agree to this but the article in the link below will give a better clarity.

http://fuel-efficient-vehicles.org/e...s/?page_id=787
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Old 21st February 2018, 18:08   #5
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Default Re: Mahindra to invest Rs. 500 crore in its EV project at Chakan

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Originally Posted by su1978 View Post
Am sure that there are many on this forum who will not agree to this but the article in the link below will give a better clarity.

http://fuel-efficient-vehicles.org/e...s/?page_id=787
I read the article and it is fascinating to see how much an individual could have progressed from a lawnmower! However, as the article in the Jalopnik mentions, things are not so clear when it comes to the mass market.

Yes, there may be people who have to face the oil lobby, but in the age of computer controlled MPFI, no company would be reluctant to capitalize on profits afforded by more fuel efficient cars. Personally, I think of electric cars as a distant possibility because the amount of oil production capacity installed globally is enormous and despite tall claims, no country or company has been able to survive on renewables (100%- I know a bit because I work in the field). Oil is here to stay for at least 50 more years, and anyone who denies this fact is not looking at the real facts
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Old 21st February 2018, 19:09   #6
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Default Re: Mahindra to invest Rs. 500 crore in its EV project at Chakan

Quote:
Originally Posted by GTO View Post
Mahindra had better have something to show for its acquisition of India's first electric car company. Whatever Mahindra has done till date (including the blasphemous Verito EV) has been crazy; only the 4-door E2O showed serious effort, but it sank because of the price and being too early for the market.

As things stand today, it's looking like Mahindra is going to lose its 'first mover' advantage in this space. Maruti is working hard on its EV strategy, while other MNC players already have EVs on sale worldwide - all they have to do is cut-copy-paste the products on Indian roads.
I always thought the Halo 2 door electric coupe was a more ideal entry into the US than the off road diesel contraption they are thinking of at the moment. It would have given the brand a much more positive and forward thinking image in the West! The EV market is still in its nascent stage and Mahindra had the right ingredients to leverage the product, i.e FE motor-sport success + Pinninfarina etc...etc..but 4 years hence its still remains a concept!

If it was not for JLR, Tata wouldn't be faring much better either. Tata had the Indica EV fully developed in 2010! Then sat on it for what I have absoloutley no idea? Thanks to a central Government order the technology was dusted off from some deep file cabinet and brought back to life again.

Our domestic manufacturers have so much going for them, but cannot seem to move away from self-doubt, 'jugaad' mentality and some half baked products! I know they are turning a leaf now, but only if they had done it right the first time 10-15 years ago. Better late than never I suppose!
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Old 22nd February 2018, 09:06   #7
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Default Re: Mahindra to invest Rs. 500 crore in its EV project at Chakan

Why is Mahindra not in 2 wheeler EV space? Their existing scooters/motorcycles are not bad but clearly their strategy is not working out. They already have a functioning EV company and presumably the expertise in electric segment. And there is almost no competition apart from very small players.

With aggressive marketing, their brand recognition and say 5 year warranty they can convince a lot of people to opt for an EV scooter.
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