[maheshm619]

Apart from the killer specs and product placement, one thing I liked is that Ford avoided the use (over-use) of any kind of blue accents for distinguishing their electric variants from normal ones. May because just the blue oval is enough

[Harshal.Bhosale]

Massive congratulations to Ford for going straight for the big one! With the Mach-E and and the Lightning, they have proven that they can indeed adapt quickly to the times, making big commitments to electrification with stellar products. They've pulled out all the marketing guns too, which means for the first time, an EV truck will be on the minds of rural America in a way it has never been before!

I literally whooped out aloud when I saw the frunk - very innovative with the easy loading front end.

Say what you will about pickup truck use-cases in America (earlier comments by a fellow bhpian about his neighbor driving 300 miles everyday), the vast majority of trucks in America are what they call "mall-trucks", just used for daily runs here and there with the occasional long haul trip. The F150 is sure to have a massive massive market within that segment of shoppers, and for the high mileage+towing crowd, guess what guys, Ford still has very capable petrol-powered F150s for you to choose! A win win scenario for Ford in this transitionary decade, until we can hopefully see 1000-mile range pickup trucks (bringing the range in conditions like severe winter + towing a large unaerodynamic trailer + driving at 70-80mph, down to a still respectable 300-400 miles). Or at least until charging infrastructure gets to a point where there's a 250+kW DC fast charger every 100 miles.


Which brings me to the only negative point I had throughout the presentation - Ford's continued insistence on claiming their Ford Pass network as America's largest charging network, with some 63,000 or whatever chargers - I had to cringe hard at that .

You see, counting 7 kW AC charge points at malls and office spaces does not work - you have to count ONLY high power (>150 kW) DC fast charging stations, and by that metric, Ford's sole bet is on Electrify America's network, which although promising is at a very nascent stage right now, with various operational issues / user complaints about charging stalls being out of order/not recognizing the car/payment methods etc.


But the target audience for the F150 (soccer mom's / suburban drivers who have a large home with a charging station in their garage, and drive less than 150 miles daily) will definitely love this product, and I wish Ford all the success it deserves!

Originally Posted by AKSarkar1

As great as Teslas are, they simply are not pragmatic enough for those working in fields such as construction. I'm sure if Tesla has a pickup in the works, the situation would definitely change.

Very excited to see how the future of pickups is evolving right in front of us!

I'm sorry sir, but is that an intentional omission of the Cybertruck or you truly didn't know it exists?

Originally Posted by dragracer567

As it turns out Tesla wasn’t the answer to bring electric motoring to the masses in America (though it was the case in Europe), it was the 100 year old Ford!

Kinda true, but let's face it, a company like Ford is run by bean-counters. If not for prevailing market forces, they wouldn't be incentivized to green-light EV projects.

IMHO the combined effect of Cybertruck viral marketing + Rivian looming in the corner getting ever more real pushed Ford and GM into action. The pickup truck market is too important to them to allow any other company to enter and wrest valuable market share away from them. Although GM started high up top in terms of market positioning with the Hummer EV, they do seem to have an electric Silverado in the works per reports. Ford for their part have absolutely blown it out the park!

[maheshm619]

MKBHD has come out with a F150 video.

https://youtu.be/J2npVg9ONFo

[Venkatesh]

Ford Lightning Raptor variant imagined in unofficial renderings. Ford hasn't said Raptor variant is on cards.











Source

[Venkatesh]

Ford showed the rolling chassis of the upcoming Ford F-150 Lightning all-electric pickup.



Ford took a rational decision to locate the battery pack within the frame.

https://youtu.be/uzTMNtRcqy8

[Venkatesh]

Ford is gearing up to launch the highly anticipated F-150 Lightning this spring and the automaker has released new footage of the truck undergoing cold weather testing in Alaska.

https://youtu.be/kwM8rzTu5xA

[indian21r]

Any Chance ford will launch this in India? Hope they bring some under import scheme

[Amrik Singh]

Originally Posted by indian21r

Any Chance ford will launch this in India? Hope they bring some under import scheme

Launch and Wind up may go simultaneously. Is there any scope for international brands to enter India? Most are already trying to cut down their presence. Who in India would need this monster as a Pick-up truck? Anything as a 7-Seater may hold some chance, but a big empty bed would be considered as a wasted space in India.

[Venkatesh]

April 26 marks the launch of the all-new, all-electric F-150 Lightning pickup.

Ford and UAW leaders will host customers and employees to celebrate the start of F-150 Lightning production at the Rouge Electric Vehicle Center in Dearborn, Michigan.

Ford employees and F-150 Lightning customers will join the “Job 1” event for the first-ever full-size all-electric pickup to go on sale, a milestone moment in the country’s shift to electric vehicles.

https://youtu.be/jDvfuncodqw

Source

[Samurai]

https://www.youtube.com/watch?v=3nS0Fdayj8Y

https://www.youtube.com/watch?v=HZbJ7PFlnH8

[TonyS121]

Wow, this is indeed exciting news for truck lovers and those interested in electric vehicles! The move towards electric vehicles is gaining serious momentum, and it's great to see Ford, a stalwart in the truck industry, leading the charge with the F-150 Lightning. From what I've read, the F-150 Lightning is not just an electric version of the beloved F-150 but a complete reimagining of what a truck can be​​​​​​.

It's particularly impressive how Ford is integrating advanced technology like the Ford Power-Up software updates to improve performance and add new features over time. The F-150 Lightning's ability to act as a power source for homes is revolutionary, showcasing the multifunctional use of electric vehicles beyond transportation​​.

Also, it's fascinating how Ford's electric vehicles, like the F-150 Lightning, are attracting a new customer base. Many reservation holders are neither current Ford owners nor truck owners, which speaks volumes about the broader appeal of these new EV models​​.

Speaking of towing capabilities, which is a key aspect for many truck owners, it reminds me of an article I came across recently. It provides an in-depth look at the towing capacity of the Ford F-150 models, specifically the 2011 version. It's interesting to see the evolution of towing capabilities in trucks over the years, leading up to the latest electric models. For anyone interested in a retrospective look at the F-150's towing capabilities, check out this detailed article: 2011 F-150 Towing Capacity.

I'm curious to see how the all-electric F-150 compares in terms of towing and payload, considering the remarkable advancements in electric vehicle technology. What are your thoughts?