Skoda launches new iV sub-brand for electric vehicles
Skoda has launched a new iV sub-brand which will concentrate on their electric and hybrid vehicles. The sub-brand consists of the Citigo iV and the Superb iV.
Skoda says that the 'V' in iV stands for 'vehicle' and claims that the cars will be intuitive and easy to operate. By 2025, the company estimates 25% of total sales to consist of electrified vehicles. In 2020, the company expects to launch two electric models based on Volkswagen's MEB platform and one of those cars could be a production version of the VISION iV SUV coupe. By 2022, Skoda expects to have more than 10 electrified cars under the iV sub-brand.
The Citigo iV is Skoda's first all-electric model. It will come with a 36.8‑kWh Lithium‑ion battery and an electric motor rated at 82 BHP and 210 Nm of torque. Skoda claims a 0-100 km/h time of 12.5 seconds and a top speed of 130 km/h. The range is said to be 265 km. Production is expected to begin in the second half of 2019.
The Superb iV is Skoda's first plug-in hybrid. It will be powered by a 1.4-liter TSi engine producing 154 BHP and an 85 kW electric motor. The total output is 215 BHP. It has a 13 kWh battery in the boot which the company claims offers 55 km of electric-only range. The car is claimed to meet Euro 6d emission norms with CO2 emissions below 40 g/km. A 6-speed DSG gearbox comes as standard.
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Re: Skoda launches new iV sub-brand for electric vehicles
That's okay Skoda, please do create as many sub brands as you deem appropriate. The bottom line is to fix your bridge between product & customer (Dealership and ownership experience); otherwise your present brigade of champions (the dealers) will continue to loot customers even while servicing a pure electric machine (which may not require much of maintenance) or hybrid offerings (which require regular maintenance).
It seems electric vehicles are having an edge over fuel cells. Both developed as well as developing markets are witnessing a surge in eV sales and fresh launches right from players like Tesla looking at mass markets / developing countries; Hyundai ready to have a foot in the door through launch of Kona in India sometime second quarter of this FY. It seems the Euro VI roll out in India will trigger exit of small diesels and introduction of hybrid and pure electric offerings. This will certainly help in addressing the issues pertaining to vehicle range per charge and availability of charging infrastructure.
Last, it is equally important that standardization of charging protocol and procedures should complete before infrastructure investments begins in the country to ensure fungible / compatible infrastructure.
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