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Old 13th December 2021, 13:58   #1
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Default BMW iX electric SUV launched at Rs. 1.16 crore

BMW has launched its first all-electric model in India. The BMW iX is available in a single xDrive40 variant at a price of Rs. 1,15,90,000 (ex-showroom).

BMW iX electric SUV launched at Rs. 1.16 crore-mr.-vikram-pawah-president-bmw-group-india-bmw-ix.jpg

The BMW iX looks quite striking with its large kidney grille and slim headlamps. The car has frameless windows and slim one-piece tail lights.

On the inside, the iX features a single-piece BMW Curved Glass display, a hexagonal steering wheel and a panoramic sunroof. The car comes equipped with leather seats with massage function, ambient lighting, head-up display, a 14.9-inch touchscreen infotainment system with Android Auto and Apple Carplay, an 18-speaker Harman Kardon sound system and other creature comforts.

BMW iX electric SUV launched at Rs. 1.16 crore-firstever-bmw-ix-.jpg

The iX is powered by two electric motors - one on each axle. Together, they produce 322 BHP and 630 Nm. The car can accelerate from 0-100 km/h in 6.1 seconds.

The electric motors are powered by a 76.6 kWh battery pack that is said to offer a maximum range of 425 km (WLTP cycle). The battery can be recharged using a 150 kW DC charger, 50 kW DC charger or an 11 kW AC charger in 31 minutes, 73 minutes and 7 hours, respectively.

BMW iX electric SUV launched at Rs. 1.16 crore-firstever-bmw-ix.jpg

The BMW iX will come with a complimentary 11 kW Wallbox charger. The company also offers the iX with a 2-years / unlimited km warranty and an 8-years / 1,60,000 km battery warranty.

Link to Team-BHP News

Last edited by TusharK : 13th December 2021 at 14:03.
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Old 13th December 2021, 14:39   #2
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

For a car that requires no " Grill", the grill looks atrocious IMHO. Apart from that, it looks classy and has great road presence
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Old 13th December 2021, 17:33   #3
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

I don't know what's happening to the design team of BMW as this iX is far from the BMWish DNA.
The ugliest BMW front ever from its stable. The side profile is Okish.
It is also significantly expensive for the powertrain it offers. Not an attractive package overall.
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Old 13th December 2021, 17:48   #4
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

Can't believe I'm saying this but the price is actually better than expected if you consider the size of the car with the competitors like the EQC and E tron. The starting price is also lower than what you may expect vis a vis the pricing in US but BMW India seems to have played its cards well by bringing in the lower powered variant only.

Prices almost at par with an X7 and interior space better than an X5, it does seem to be a good halo product. The interior design and quality seems to be in a league of its own. Hopefully they follow it up with sanely price Mini SE and i4 soon.
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Old 13th December 2021, 23:39   #5
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

That is the ugliest front face I have ever seen in a car. Maybe it'll look better if you crash it into a truck a couple times at moderate speeds.
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Old 14th December 2021, 11:23   #6
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

BMW iX sold out; bookings reopen in Q1 2022

BMW recently launched the iX - its first all-electric offering in India. The electric SUV will be imported as a completely built unit (CBU). Now, the carmaker has announced that the first batch of cars has been sold out.

BMW iX electric SUV launched at Rs. 1.16 crore-firstever-bmw-ix.jpg

BMW has confirmed that the first batch of cars will be delivered by April 2022. Bookings will reopen in Q1 2022.

The iX is powered by two electric motors - one on each axle. Together, they produce 322 BHP and 630 Nm. The car can accelerate from 0-100 km/h in 6.1 seconds. The electric motors are powered by a 76.6 kWh battery pack that is said to offer a maximum range of 425 km (WLTP cycle).

In India, the iX competes with the likes of the Mercedes-Benz EQC and Audi e-tron in the luxury EV segment.

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Old 14th December 2021, 11:41   #7
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

Quote:
Originally Posted by TusharK View Post
BMW iX sold out; bookings reopen in Q1 2022
This PR gimmick is getting really old and cliche
Almost every company does it, allocate a handful of cars and then claim it's sold out within a day of launch. This is the only way they get repeat PR coverage after the launch day.

We have seen this strategy fail with the Skoda vRS before the pandemic and their CEO faced a lot of criticism.
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Old 14th December 2021, 16:13   #8
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

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Originally Posted by Sahil View Post
This PR gimmick is getting really old and cliche
And yet companies keep on using it, about time they learn and adapt their strategies in sync with the market. I feel such kind of marketing such classify as misinformation since it definitely isn't true in most of the cases.

Personally, I have been seeing VW use this strategy from as early as 2012, and some dealers yet continue making such claims. Seems almost unethical to me that dealers knowingly subject customers to such sort of misinformation for personal (dealer) gains.

Last edited by AKSarkar1 : 14th December 2021 at 16:17.
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Old 14th December 2021, 16:55   #9
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

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Originally Posted by Sahil View Post
Almost every company does it, allocate a handful of cars and then claim it's sold out within a day of launch. This is the only way they get repeat PR coverage after the launch day.
My guess is that they got less than 20 cars and it's a fact that they have sold out all. Booking was taken in advance from repetitive customers to my knowledge and dealerships had to give the names too. They are now collecting further payments and in case any one drops out, they will ask the people who have registered their interests.

Similar thing happened with AMG A recently, MB India had hardly any cars which were sold out even before the launch.

Since the numbers are too little in case of CBU, manufacturers use this mostly as free publicity. Collective free media attention they get during such launches helps them other models I guess. I was keen to consider one but only in 50 variant. This one is not apt for intercity trips in my opinion but the kind of interiors and the price is definitely a big factor.
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Old 14th December 2021, 17:28   #10
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

BMW iX xDrive 40 review by TopGear

Quote:
The iX 40 might well be the pick of the iX litter
Quote:
So it’s good to drive, then?

This entirely depends on what you mean by ‘good’. If ‘good’ means sporty, then absolutely not. If ‘good’ means capable, comfortable and soothing, then yes, it’s really quite brilliant.

Review by AutocarUK

Quote:
The ride is incredibly well isolated. At lower speeds it’s good,too, if marginally less cosseting. What’s more unusual is how responsive, light and quick the steering is.
Quote:
There’s no great connected feeling here between steering and car, and that’s unusual in a BMW – even one of the big SUVs. There’s a little roll as you do turn, but while this is a tall car, most of the masses are low down.

Last edited by Venkatesh : 14th December 2021 at 17:30.
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Old 4th January 2022, 18:22   #11
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Default Re: BMW iX electric SUV launched at Rs. 1.16 crore

BMW iX review - Autocar India

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Ride is fantastic for an SUV and body movements are so well controlled and damped, the iX almost glides limo-like over small ridges and medium-sized bumps.
BMW iX electric SUV launched at Rs. 1.16 crore-20220104_181951.jpg

Quote:
The high-revving qualities of the motors ensure that the iX continues to pull strongly well past 100kph, the said figure coming up in a claimed 6.1sec.
BMW iX electric SUV launched at Rs. 1.16 crore-ixdashboard.jpg

Quote:
Expect somewhere between 350km to 370km in the real world.

Last edited by Venkatesh : 4th January 2022 at 18:27.
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