Curvv.ev has a lot going for it.
Dedicated EV platform, competent powertrain, road presence, loaded with features/kit, great sound system, et al. It's a well-rounded package, compellingly priced, with little immediate competition (no more Kona, and ZS EV needs a refresh).
And yet, our first reaction looking at it, was how will a salesperson differentiate it from the Nexon EV on the showroom floor, when the inevitable cross-shopping happens? With Nexon EV placed a price segment below and added discounts, we're talking significant money, so a customer will justifiably expect significant value for the differential paid.
I won't get into rehashing Omkar's excellent write-up, but I do want to touch on a few 'small yet significant things'.
I usually pay extra attention to ergonomics, both because it's my top-most priority when evaluating a car (no amount of features can make up for discomfort), and also because as a 5'7", lean built, proportionate torso specimen, I'm the quintessential 'average Joe customer' size cabin designers usually focus on.
Ergonomics vary, often even for similarly-sized people and no two bodies are the same, but if the ergonomics work for me, they're likely to work for a majority of the targeted customers.
Driving Position & Front Row:
The tall(er) floor leads to elevated pedal placement and foot position in the driver footwell, which means I have to sit further back than I normally would to keep my thighs and ankles comfortable, but my adjustment range is limited both by the missing steering reach adjustment, and potentially eating into the rear right passenger's already-not-generous legroom. Easily fixable with a rake + reach adjustable steering wheel.
The combination of the sharply raked front windscreen, thick A-pillar and large ORVM creates a sizeable blind-spot, noticeable enough that we drove extra carefully on narrow mountain roads with 2-way traffic.
I unexpectedly bumped my head getting in & out of the driver's seat quite a few times, which is rare for someone my size.
Our test drive car had a persistent windshield fogging problem, which we narrowed down to a leaky front demister vent that won't close fully even when not in use. We checked a few other cars and those didn't seem to have the issue. Inconsistent QC, most likely.
Front passenger seat has limited fore-aft travel range, and has decent legroom only at its lower settings. If you want to sit higher up as some passengers prefer, to help mitigate claustrophobia and motion sickness, you're too close to the dashboard, and limited tucking room for your feet & knees under the glovebox (tall floor at it again!).
Accessibility to the seat-side manual adjustment levers is tight, so if you're long-armed and/or large-palmed (I'm the latter), you're better off adjusting your seat before starting off to avoid gymnastics. If the occupant is fond of metal accessories, your doorpad trim will be doing a solid cat-scratch-pad impression pretty soon!
Tata offer a portable coffee-maker as an official accessory, but there's no cupholder in the front row. Where am I supposed to stick my drink, Tata?
Another quirk, that I discovered entirely by accident is on the door pocket. The bottle holder slot is angled forward, and the narrowing-towards-the-front design meant when we slammed the brakes to test emergency braking behavior (done on an empty stretch in controlled conditions, do not try on congested roads or with traffic behind), the bottle slid out of the pocket straight into the footwell! Shape & weight of bottle may be a factor, but something worth checking nonetheless to avoid a potential safety hazard.
Second Row:
Omkar has already spoken to the compromised ergonomics, which is a shame because with its larger dimensions, I was expecting rear passenger + boot space to be a key differentiator for Curvv from its C-SUV sibling. I'm relatively tiny @ 5'7" and Omkar isn't exactly a giant at 5'10", so taller, well-fed passengers aren't exactly going to be chuffed sitting there. The seat-back recline is noticeable but not significant, and doesn't do a lot to improve 2nd-row ergonomics.
Boot:
Space is good, the electric boot controls are a great convenience and a party trick, but the unintuitive 2-button implementation is going to take some getting used to. Could've so easily been a 3-way switch (2 direction toggles plus a click).
Other Assorted Observations:
Inconsistent panel gaps are an eyesore for any car, but especially a 'premium' offering costing 2 million rupees. I thought I was imagining things or the cuts & creases design was causing an illusion, but no, the paint mismatch is very real. This was present on other cars in the media drive fleet too, so not a one-off either. This is a brand-new car that's barely seen any sunlight until now, it'll look significantly worse with even a year's worth of exposure. Should not happen in today's age of mechanised painting and shade matching. For what it's worth, my Tiago JTP had the same issue when new 5 years ago, so there's form here.
The beading on the door's bottom edge, that ensures the running board doesn't collect muck (esp. in rainy season) and mess up your clothes getting in & out. Nifty!
The frunk has a soft close mechanism, which is a pleasant little attention-to-detail in a place very few are likely to look.
Summing up, I can only repeat what I began with. Curvv has a lot going for it, filled to the brim with kit and thoughtful touches in unlikely places, but finds itself wanting in two key areas; differentiation from the Nexon EV, and optimally utilising the extra space liberated by its larger dimensions.
We'll have to wait and see what potential customers make of it.