Checked out the Windsor recently at an MG dealership in Navi Mumbai - and my observations were as follows:
The front end of the Windsor is VERY Multipla-like - but somehow it works for me. In my opinion, the lack of ugly accessorising near the front end makes the car look a lot cleaner (for reference, the Team-BHP review unit had an ugly black strip here).
NOTE: The dealership was incredibly busy so I missed out on clicking a side profile photo, but IMO despite its people carrier stance the Windsor still has a decently attractive side profile and I love the absence of sharp cuts.
The rear end of the Windsor isn’t as attractive to me - it just seems too visually bulky. Nonetheless, I maintain that the Windsor is still a decently designed car overall. The rear looks definitely aren’t helped by the awful bullbar-esque rear attachment.
Clean and simple, yet elegant alloy design fits the Windsor well. This example had CEAT SecuraDrive 215/55 R18 tyres on.
At front, despite the passenger seat being moved quite far ahead, I had a decent amount of legroom for myself. For reference, I’m a 5’ 7” 15-year-old - and I didn’t mind this seating position.
Simple, minimalist design for the front AC vents - and they diffuse air fairly well.
Here’s the star of the show at front - this H-U-G-E infotainment screen was quite smooth and responsive. I remain firm in believing that MG designs the best mass-market infotainment systems - partially because Chinese automakers lead in this area globally.
As an MG Hector owner, I’m used to adjusting the climate controls via the screen already - the Windsor’s climate control UI is definitely less minimalist than the Hector’s, but feels extremely premium and is still incredibly easy to use. The ventilated seats are also controlled from here and made me forget that outside lay a burning hot Bombay afternoon
.
The valet mode is a very cool addition to the Windsor - an underrated convenience and security feature.
The very well-designed 360° parking camera functions quite well on the Windsor.
Here’s how the
flat-screen TV looks in proportion to the rest of the dashboard. Jokes aside, it is genuinely incredibly large - and for a Hector owner, you know that it has to be genuinely massive to receive that distinction.
View from the driver’s seat. The digital instrument cluster, although thankfully not clustered, is rather small and could definitely be hard to read for some. The steering wheel felt very premium in its heft and material quality.
The door was padded with extremely good-quality material and was comfortable to rest my arm on. MG’s interior finishes on their more affordable EVs continue to amaze me, after the Comet’s interior which punched quite above its weight.
A better look at the complete door. The extremely sturdy build and heft of the door was also noted.
Easy-to-access controls for the powered driver’s seat.
The rear legroom, despite the driver’s seat being set quite ahead, was absolutely mind-blowing. Versus the Hector, I found that the overall fit and finish of the seats (including the lovely upholstery) as well as the general rear cabin experience were ahead of the more expensive brother - however, the under-thigh support of the Windsor’s seats and some of the little things that can add up to a lot (such as the singular AC vent) were definitely inferior to the Hector.
Potential
disasterclass in design. The singular rear AC vent doesn’t diffuse cold air that efficiently, meaning that the cabin could definitely heat up on a summer drive when the glass roof is also factored in. On top of that - who wants to fight over an AC vent!!!
Thankfully, almost all is forgiven with this massive boot. It can definitely swallow up all of your airport luggage - and the rigid bottom lining of the hatch is another appreciated detail.
OVERALL THOUGHTS:
- This is a F-A-N-T-A-S-T-I-C product - and coupled with the excellent pricing strategy, MG definitely has a winner on their hands.
- I am a bit confused about MG’s consumer base however. There
is a niche that exists for a large, comfortable urban cruiser
(Toyota reference not intended) - and this is quite precisely my Hector’s use case. Unfortunately, this delta is surrounded by two massive moats - the people who may consider it as a more premium commuter may find it too large to drive in comparison with a sub-4m SUV or too MPV-esque in nature for it to be an attractive city runabout, while the potential highway cruising comfort that this car could offer is struck down by its range and (according to the Team-BHP review) its strictly average rear ride quality.
- BaaS doesn’t make a whole lot of sense for private owners IMO, but I could see companies like BluSmart and Shoffr capitalising on it for sure.
- I somehow get massive London Taxi vibes from this car - it’s a car that’s large enough to have oodles of space, but small enough to still make sense in urban areas.
- The dealership experience at Tejpal Motor was incredibly smooth - and I would like to thank them greatly for allowing me to check the Windsor out on a lazy Sunday afternoon.
- The JSW partnership has clearly revitalised MG, and I can only hope for more amazing launches from them in the future. IMO, if there is one manufacturer that has TONS of potential in India,
it has to be MG (perhaps along with BYD).