TLDR; summary!
Why would anyone stick their necks out with such a purchase?
I haven't a precise answer but it's broadly ill-advised.
Can't think of one mod here who hasn't said -
wait.
I'll quote my mod here, obtusely, since he has hit two very valid perspectives squarely on the head in just this single line.
Quote:
Originally Posted by Turbanator <snip> Why will someone pay this kind of money to Mahindra on a product line where they had Zilch experience, so early? |
1. They advertised a well-tested product. We, as consumers, will buy what's sold. Whether it is modified paneer in a McDonald's burger, or a half-baked Mahindra service promise, this is us stereotypical consumers in India - uninformed, emotional purchasing where finance is now available with fewer checks than ever. We have no functional recall platform/ durability/ satisfaction platforms. Official recalls are not recorded anywhere. Many Mahindra faults are only serviced on 'consumer complaint' even if there is an orange recall against the VIN. Been there, done that.
2. FOMO. They will drive the fear of missing out high. Given the recent steep drops in the value of the rupee, one can only believe that a car that has mostly imported components is bound to go up in price. In a world where there are 1-2 Lakh discounts on the XUV 700, and with prices going up this month due to 'input costs' being impacted due to currency trading rates, the BEVs are
surely to be hit, right?. Subsidies (road tax and otherwise) across the country are also unclear on how long they'll be around. So people want to get in while they see value, and also some just like to be there
first.
Quote:
Originally Posted by Turbanator Why do we have to find a fault with Mahindra? They have done as other manufacturers have done or would do. |
Even Hyundai, whom I have bashed forever in every social circle, and those memes about Cretas flashing dippers on empty highways are as true as they say, sell unstable bodyshells and have diagnostic charges for parts under warranty, still have produced a fairly efficient Creta EV with fantastic customer experience esp if one were to compare against the BEVs. One can argue that the Cybertruck has a slippery accelerator pedal that can get stuck, but does it give everyone a get-out-of-jail card?
Quote:
Originally Posted by Turbanator My suggestion to prospective buyers will be to hold on for a while. And the ones who have bought already, be reasonable in your expectations. Don't take your car for small things. It may create even more problems as dealer staff will not be experienced on these machines. If anything is not working as it should be, see if you can defer for a few weeks. |
I agree with you, as echoed in a post I put out yesterday about skipping non-critical repairs right now. It will radically change your experience of owning a beta car

I still consider my Scorpio-N to be a beta car two years on. Unfortunately, some beta versions never go beyond 'RC-release candidate' which is still replete with bugs. Thus, had to trash my new Thar.
Quote:
Originally Posted by Turbanator Mahindra as a company will find a solution, and the dealers will get acquainted with hacks or otherwise. Patience will be key for the owners. |
Hacks or otherwise is
giving much slack to someone selling a car/ promise. Cars in India are not as disposable as they are on general leases overseas.
30 big ones is a high ceiling for a lot of families. One can build a 2200 sq ft house with that much money.
Consider:
1. Zero transparency on bookings/ deliveries/ stock availability.
2. Halted deliveries for people who have already taken car loans and disbursed them.
3. Multiple (unofficial) recalls.
4. Failed OTA and offline updates bricking some cars.
5. Mechanical things - yes, the mechs can figure things out. Anything remotely electronic - they are clueless. Given the BEVs, COTEKs aren't doing much - they're shrugging things off to tech resources from MnM. Some travel onsite, others work 5 days a week, remotely. There are no TARs generated on Saturday, which is when us salaried car owners can generally step away from their daily duties.
6. Accessories (some billed, others not) unavailable at launch.
7. Tons of updates that should come later. No V2L? Great, I have to tug along an Ecoflow inverter now. I wonder why the rest of the market comes better equipped.
The EV market will mature yet over the next 12-16 months and we live in an energy-starved country. Much work is needed here. The pace at which things are evolving in the EV space should deter one from a potential misstep with a product that has been a whole lot of broken promises if the last month is anything to go on.
Come back in a year with a proven track record and with better press - you can have my money. Meanwhile, I'll let my 30 lakhs cook in stable investments and it'll counteract any potential price rises. Meanwhile, pack 1 and 2 should also become freely available.
It doesn't look like they've hit their sales targets (else the April hikes should have hit the BEVs as well), and the EV market is rather limited to people in the cities who have decided to double down and explore unchartered territory.
Reference for abbreviations:
V2L - Vehicle to load (DC -> AC 6/16A sockets)
BEV - Born EV
OTA - Over the air
TAR - Some sort of a technical investigative report
VIN - Vehicle identification number