The whole story is just sad, and a good example of dealerships attitude towards customer service, and also a measure of Fords commitment.
The issues I personally have after reading this.
A. Customer should have been informed ASAP after the accident.
I believe it took them a day or two to give a clear picture of what has happened, extent of damage and way forward. If dealership says it took them this long to figure THINGS out, then shame on them. I guess they were just buying time to access the damage and maybe fix the car even without telling the customer. Call me cynical if you like, but let’s not try to deny that the thought should have crossed their minds. Maybe they realized it was risky since the damage was too much for the fix to go unnoticed.
B. Good service would involve dealership reaching out to customer and keeping them posted on the progress and way forward, not the other way around.
C. Using legalities to cover their behind. Like the contract that allows them a free hand to do whatever they want with the car while on road and get away with it. What if the car was damaged during test run after service, I’m sure they wont think twice about using the contract to their best benefit and clam the damage was done during deliver run.
D. What about all the mental trauma and inconvenience caused during this whole time. There should be monitory compensation for that as well.
E. Other issues that I personally cannot ignore:
a. Ford/Dealership Ignoring emails and avoiding phone calls.
b. Rude behavior over phone
c. Take it or leave it attitude
d. Causing delays willfully as a means to mentally break customer into submission
e. Offering olive branch after you have caused enough grief so that the customer be manipulated into taking whatever you offer even though it’s not enough. I believe that’s what is happening here. Ford doing a hero style entry in the end to save the day. Hope we are not forgetting that Ford is the actual villain in this story.
F. What ford is offering here is nothing great, it’s the bare minimal that can be expected.
a. Repair the vehicle. Out of question. IMHO a repaired vehicle is not a factory built vehicle and will never be one. There is always that slight gap in the fitting, of that off colored paint job, or that small vibration etc. etc.
b. Buy back the car at 7 lakh. Are you kidding me! Not a good deal. It’s not about the current market value of the car it’s about how much it will cost to replace the car with a new car. Remember, the customer bought a new car and will again buy a new car and the new one costs more than what’s on offer.
c. Buy a new one from the same dealership and pay for the remaining amount. This one is a no brainer. Why will anyone take their business back to a thug after the thug tries to do what they do, and failed? This is the worst option there can be. “Fool me once shame on you, fool me twice shame on me.”
What I would expect,
1. A complete refund of all the total amount that was paid at the time the car was purchased minus insurance + the interest.
2. Monitory compensation for mental trauma + taxi bills for the time the car was out of action.
I know I’m asking for too much, but that’s exactly what ford has done here. Cause a ton of trauma, and then get away by offering less than what you are entitled for just coz you don’t want to fight them anymore.
My final thoughts.
A. I have never bought a ford before, and now after this I will never buy one.
B. I never use the pickup/drop service (for the same fear) and I feel happy that I have always stuck to this practice. Drive my car for servicing, staying at service center all day and then driving back home in my car after servicing is done. I own a Vento HL TDi.
C. I will be posting the link to this on FB and other venues so as to create awareness among consumers.