Concorde Motors (Chennai) - Unprofessional, Indifferent and Dishonest Salespeople There are many posts here about awful experiences with Concorde Motors. Nevertheless, since I wanted to check out the Punto, I went with a friend to their showroom in Chennai (Velachery) on Saturday.
As we entered the showroom, we noticed that a "Tata Nano Customer Meet" was being held with about 15 customers seated and a couple of staff (Concorde / Tata) wielding the microphone.
There were about 15 salespeople in one half of the showroom and the Punto / Linea / Indigo CS were on display in the other. The Manza / Nano were bang in the centre.
Luckily for us, there were a couple of sales execs loitering around and one of them noticed us entering and came over. We told him we were interested in the Punto. He waved to a saleswoman who asked us "Petrol or Diesel?". We said we'd like to look at and TD both. She asked us to take a look at the display car, handed over the price list and promised to be back. We checked the levers, handles and tried bouncing around in the seats. All fine, but no signs of the lady.
In the meantime, a couple of customers came in, checked the Linea / Indigo and went away, without having to deal with the salespeople(!). After 20+ minutes of waiting, another executive, who was probably bored with seeing the Nano-wallahs, ventured into our half of the showroom. After a not-so-mild reminder that we were waiting to hear from the saleswoman, he said he'd send her and vanished.
We figured if they weren't interested in selling, there wasn't much we could do and hence, walked toward the door. Unfortunately for us, an executive asked us at the door if he could help. We narrated the events and said we were waiting for a TD. He managed to get the attention of the saleswoman who told us - "The drivers have left for the day. Please come tomorrow (Sunday) for the TD". We asked her if the showroom was open on Sunday and asked for a time and she said "Yes, we work on Sundays, Sir. Please come at any time after 10 AM."
So, we reach Concorde the next day at 3 PM. The scene - 4 salesguys in the showroom, all watching some tamil movie on the LCD TV. No one notices us entering the showroom this time. My friend calls out to them and one of them comes over. We tell him we are here for the TD.
He says "Sorry sir. No TD today. Both cars have gone to another branch.". We are shocked and tell him we had come the previous day and had been asked to come for a TD today.
He says "Sir, can you tell me who had asked you to come today?". I tell him the name of the saleswoman and he says "Oh. Must be a mistake. Sorry sir. Please leave your phone number and we will call you and send a demo car right to your home / office". Although I have no faith or interest in Concorde by now, I leave behind my phone number.
And, to top it all, as we drive out of the showroom, we find a red punto MJD parked on the road, with the big "DEMO CAR" stickers all over it, hardly 20m from the showroom gate! That settles it - indifference, absolute disregard for customer's time and damn lies to top it all!
Needless to say, they haven't called me yet. I guess they are simply TOO BUSY FOR CUSTOMERS! Which makes me wonder, what are they busy with? If they are busy processing orders, how'd they get those orders in the first place? They certainly didn't attend to us or to any other prospect who came into the showroom while we were there!
I guess it is pretty obvious why Fiats aren't selling in even moderate numbers, despite having some truly well-engineered cars. I was genuinely interested in the Punto and went there hoping to TD and if things went well, book it by April 30 (saw some "special" offers). I went to the showroom twice (40+ KM in all) and all I got was apathy and apologies.
This is in complete contrast to the experience we had in the Ford (MPL - Velachery), Maruti (Indus - Royapettah) and Hyundai (V3 - Thiruvanmiyur) showrooms. We were welcomed and promptly attended to everywhere.
Tata should definitely (and urgently) professionalise Concorde's salesforce and teach them the value of every single prospect that walks into their showrooms. The company owned showrooms should ideally serve as a benchmark for other dealerships. Concorde seems to be getting it all very wrong.
Last edited by spindoc : 28th April 2010 at 01:07.
Reason: Minor edits
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