Yesterday was very eventful, while shopping I saw the Palio guy with power steering issues, greeted him and asked him how his car is doing, well got what I deserved “THE BIGGEST MISTAKE IN MY LIFE EVER WAS BUYING A CAR FROM YOU”, the story repeats again,now since his power steering have been sorted out his horn is not working and his Speedo shows 80kmph even when he is doing 20kmph.
Getting back to the story, days passed by (not many) sold couple of more cars, almost all of them had some kind of problems, if not with the car there would be some kind of issues with the registration or documentation. The Insurance amount was up to 30% overcharged which gave us some space to bargain with the customer and “offer” him a 30% discount on the insurance, almost all over Kerala, people were facing problem with registering their brand new possession because the Form 21 which is required for registration at the RTO looked like a fake or a Photocopy of the original, but it was in fact the original provided by Fiat. Even after repeated pleas and requests people who have bought the car haven’t been able to get their RC book from the RTO without showing the “original” form 21 from the manufacturers. Then one guy in Palaghat went ahead and filed a suit against RF motors for this issue and another guy in Perumbavoor(Near Cochin) is also on the verge of doing the same. Fiat instead of issuing a new form 21 or at least putting a new toner cartridge in their printer,Fiat simply sends the same kind of Form 21. Registering a car at a RTO near the showroom is not an issue as the registration agents over here have an upper hand with the RT officers there, but far off places, the customers are tormented by the RTOs for the same. And one thing to take into account is that the RTOs in Kerala are supposed to be the toughest of the lot in all of India.
The only thing that I can remember as a good memory of working there would be a test-drive that I gave to a customer,at a far off place.I was told to take a 1.6 Palio Sport for a Test drive to Palaghat(around 300 km Drive To and fro),never asked any question like who the customer was or why at such a distant place because I knew it would be a terrific drive, did speeds close to 165KMPH, but only after ripping the nuts out of this car did I think I about the poor soul who would buy this car which had already done around 900KM and add to that the 300 annihilating kilometers that I just put in, returned after the drive with the brakes emitting some kind of squeaks while at low speeds. I didn’t know it then but learned from Steeroid that this Test drive was for a fellow bhpian.
Then came the Linea, all these waiting and I was sent to Mumbai, not exactly sent I just got thrown into the last train to Mumbai at the right time, used my friend circle to get myself a train ticket, because the intimation for the training program came pretty late from Fiat for me to get a conformed reservation in the train. I guess just like the Fiat Linea Launch they were pretty much not sure when to conduct the Linea training in Typical Fiat Fashion. So I had to stand in a pretty crowded compartment for almost 350 kilometers till I got a seat. This just shows how incompetent Fiat is at even informing the date of this badly awaited event, which they have been planning for ever. Pretty soon the next day after seeing the Linea all my worries just faded away, but the part about the A S S ,was still giving me troubles, talked about this to the Fiat officials who were present over there , they found ways to walk around it, and they reassured me that the parts supply problems and the likes will be sorted out pretty soon. But one thing that I found out when I talked to one of the Fiat production manager is that when we pointed out a problem to him he just tried to justify it, not rectify it. I too hoped for the same and got on the train back home, after getting back I was excited to hear that I was one of the two guys from all over India to win a gift for my performance in the training session.
Back in real life, all the usual turmoil were still there and the dealership in the wake of the recession decided to give me a really good target to sell all the cars that was in the TATA/FIAT lineup right from the Indica to the Safari, The Product manager wanted Fiat sales and the Sales head wanted number be it Tata or Fiat, and nothing was happening. The Pressure was just building up, lots of advertisements were put on local dailys both by Fiat and also by the dealer, and the response was appalling ,not even 5 enquires for a car which shares the engine with hot selling Swift and the Indica Vista Quadrajet
. Come on, I was hired specifically to sell the Linea not the Indica or the Goddamn Nano. Now I was having second thoughts about staying in this place each and every offer that I was promised was simply fading away from me.
I wasn’t giving out my full potential as I was totally apprehensive about approaching any of my previous customers or family or friends as I have never cheated any one and I didn’t want to do it with this Car, when ever some one who I know said that they were thinking about taking a swift I would give them a number of the nearest Maruti dealer or Hyundai dealer (for Getz/i10). I did this because when ever I was selling a car I felt as if I was cheating some one, so I thought okay I am cheating some one anyway, but why cheat someone I already know and destroy the relationship. My only relief now is that I gave test-drive to only two BHPians and both of them haven’t taken a Fiat, Hallelujah.
Then one fine day after the usual demoralizing morning meeting, I was off to meet a customer when I got a call from office saying that a customer wanted test-drive. I came back to office did the usual. Took a brand new Palio with 20KM in the odo disconnected the odo and I was off for the drive, reached the customer’s place around noon explained to the customer(an elderly gentleman in his late 60s) and his family about the feature, advantage benefits of the car and gave him a test-drive, after the test-drive while returning back, the customer was still driving, he didn’t like the Palio one bit, and the A/C was acting up and both of us were sweaty and I was explaining to him that it was due to the extreme outside temperature, Suddenly we were stopped by the long arms of the law, the first thing the cop did was as usual harass the customer as he thought it was an unregistered car being driven around by the customer, I quickly got out of the car and explained to the cop that it was a usual Test-drive. The cop told me to take the documents for the car and present it to the senior officers present, we were driving around in a car without proper registration (Trade Certificates of course), it was a Mobile court, even the RTO was present in this convoy along with the Magistrate I was asked to hand over the papers , which I promptly did, the RTO said everything was fine the ,the poor old customer was still sitting in the oven like hot car while the midday sun was blaring at him. I was totally pissed off, then the RTO sent me to the Magistrate, I waited there ,then the customer parked the car by the side and came to me and told that it was time for him to take his Insulin shots ,so I was like totally mad, the cops won’t budge a second and the customer looked at me in dismay, finally I told him to take an auto home, he just smirked and walked away in utter disbelief
, well the damage has been done. I then thought enough is enough. The Magistrate looked at the papers and said that I don’t have the original trade certificate with me and that I had to pay a fine. I was boiling like a hell, I called up my office and explained the situation, and the reply I got was that since I was the one who took the car for a test drive it would be my responsibility to pay the fine(which won’t be reimbursed) and bring the car back. Those just made me go over the edge, enough is enough, and I told the magistrate that I don’t have a single penny on me and that she can take the car. The cops took the car, I called up my office and told them that since I didn’t have money on me the cops took the car, if the company is willing to reimburse, I’ll get the car from the station, after this I called up my dad I told him the whole deal and told that I am quitting he told me not to be a cheap *** like my employer told me to take the car from the station and leave it at the Office, and simply walk away from there. I went back to the station in the evening, took the car from there and left it at the showroom, came back home sent a resignation letter to the HR. And that my friends were the last day at the crappiest job ever in my life.
Some shocking things that I learned while there. The Trade Certificate is specifically only for Branch transfers, refueling or display purposes and the person in whose name the certificate’s accompanying form, form no.19 (another form which have to be written while the vehicle is moved from the showroom) been issued can only drive this vehicle and this perfectly describes the Test-drive that I have been giving all these days as a crime. The form 19 has columns like source and destination kilometers done and in and out time, but how can one have the kilometers if the odo is disconnected? Simple you don’t. This is how some sales guys in far off places take these new cars for test-drive for up to a week use it as their personal conveyance, one guy even used it as a Bride-Groom car for his brother’s marriage
and this eventually gets sold to a customer some days later. Yes Fiats must be having the oldest stock in the industry, have personally seen cars with more than 400 days on the clock.
I never wanted any one to treat this as a Fiat Bashing thread or the dealer bashing thread; these were my experience of working at a TATA/FIAT dealership. Most of these Problems if you ask me happened from the Dealer because the manufacturer themselves don’t have any kind of control over their dealers, look at Toyota,Maruti,Hyundai or Honda. Yes they give out the occasional Lemon every once in a blue moon but they never have such a good track record as the TATA/FIAT in handing out lemons and the worst service in the industry. I remember that I have sold close to 15 Camrys,one Prado and around a 50 corollas in a span of just 13 months and Let me tell you guys this, Not even one customer have had a complaint regarding registration, delivery or after sales service , some people have complained about the lack of follow-up from the sales man’s side(me included in that) even that is on a lower scale these days as each and every enquiry counts, as it costs a lot to generate an enquiry through an advertisement or campaign ,so just a phone call is worth $$$$.Never did I give a test-drive in a new/customer’s vehicle while I was in Toyota, if these kind of practices can be adopted by many other manufacturers too, why can’t the Indian Auto Giant and it’s subsidiary do anything like this, after my interaction with many Fiat owners I found out that all it’s products till date are Flawed to an extent and they have been launched here with many a flaws which would seem ridiculous if explained now.Yet these owners come back to the same brand with some kind of blind devotion,I have seen at least 10 people who have said that they have never ever driven anything in their life other than a Fiat ,i.e from 1100 to 118NE then the Uno,Then the Palio and now waiting for the Linea,there are innumerable people like this ,can't blame any of them,they have their own justifications for it.
Now it’s up to you guys to conclude weather it’s the dealer’s failure or the Failure of a Whole brand.
Regards,
Muneem