ICICI Lombard: Send photo of your current policy, get quote for insurance renewal

ghodlur · 4th August 2015, 08:40

A seemingly first in the industry ICICI Lombard a motor insurance major has unveiled an unique Photo quote facility for the motor insurance policy. The co plans to send the motor insurance quotes if the existing or new customers send them the photo of the previous years insurance policy on their mobile app. If the customers agree to the quote they can pay for the Insurance online. ICICI aims to attract new customers as well as retain old ones through this attractive feature. They claim that with increasing use of smart phones and today's customers needing instant responses, the insurance sector too has jumped into the digital India fray.

Is this attempt by ICICI a genuine one or another of their marketing gimmicks.

More details in the link below:

http://www.mydigitalfc.com/insurance...99-feature-376

GTO · 5th August 2015, 09:50

Must say, that's quite innovative. We've been seeing a lot of announcements from ICICI Lombard lately.

This is just one of those ideas that you wonder why no one thought of earlier. What's the point of filling up lengthy forms when your current policy can give the insurance company all the required details for a quote?

to the idea.

ani_meher · 5th August 2015, 10:08

Unless it is a QR code that is sent, someone will be doing the data entry, either the consumer or someone at the back end. If done by consumer, it will be free (not considering the time spent), if done by company, then they will charge it in the insurance amount.

The photo of existing insurance may send too much detail about the vehicle such as engine, chassis, full address etc than a prospect may care to share with the company, only for the purpose of getting a quote. I think it is a marketing gimmick.

4th August 2015, 08:40	#1
ghodlur Senior - BHPian Join Date: Sep 2009 Location: Thane Posts: 6,009 Thanked: 4,198 Times View My Garage	ICICI Lombard: Send photo of your current policy, get quote for insurance renewal A seemingly first in the industry ICICI Lombard a motor insurance major has unveiled an unique Photo quote facility for the motor insurance policy. The co plans to send the motor insurance quotes if the existing or new customers send them the photo of the previous years insurance policy on their mobile app. If the customers agree to the quote they can pay for the Insurance online. ICICI aims to attract new customers as well as retain old ones through this attractive feature. They claim that with increasing use of smart phones and today's customers needing instant responses, the insurance sector too has jumped into the digital India fray. Is this attempt by ICICI a genuine one or another of their marketing gimmicks. More details in the link below: http://www.mydigitalfc.com/insurance...99-feature-376
	(3) Thanks

5th August 2015, 09:50	#2
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,501 Thanked: 300,627 Times View My Garage	re: ICICI Lombard: Send photo of your current policy, get quote for insurance renewal Must say, that's quite innovative. We've been seeing a lot of announcements from ICICI Lombard lately. This is just one of those ideas that you wonder why no one thought of earlier. What's the point of filling up lengthy forms when your current policy can give the insurance company all the required details for a quote? to the idea.
	(1) Thanks

5th August 2015, 10:08	#3
ani_meher Senior - BHPian Join Date: Oct 2008 Location: Pune Posts: 1,931 Thanked: 3,825 Times	Re: ICICI Lombard: Send photo of your current policy, get quote for insurance renewal Unless it is a QR code that is sent, someone will be doing the data entry, either the consumer or someone at the back end. If done by consumer, it will be free (not considering the time spent), if done by company, then they will charge it in the insurance amount. The photo of existing insurance may send too much detail about the vehicle such as engine, chassis, full address etc than a prospect may care to share with the company, only for the purpose of getting a quote. I think it is a marketing gimmick.
	(1) Thanks