What is the future of Ambassador?

Vibhanshu · 23rd November 2010, 14:57

Its difficult for me to see a suitable product positioning for Ambassador. Indica rules the taxi segment - other higher segments are too competitive and HM stands no chance. Having new business plans is extremely tough for them now. However, 600 Ambys moving off the shelf with wopping 4L+ pricing for the lowest variant is unbelievable. I guess govt. is purchasing most of it.

Even all the foreign companies have made their place already. From TATA to Ford to VW - just all are placed in the market with strong plans and relevant success to talk about.

One question I would like to ask (deserves a poll

)All Amby fans: Whats the USP of Amby that you see ? (Vintage?)

ajay2233 · 23rd November 2010, 17:30

I have a strong feeling that if the old Land Master design (same sturdy build) is brought back with a state of art engine, latest comfort features,The AMBY will be back with a bang.
But am happy that the company is not giving up.
Hope its not another Zen - Zen Estilo story where the legacy of the former has been ruptured to core by the latter

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Hatari · 23rd November 2010, 18:24

I think HM needs to indulge in some euthanasia.

Cannot fathom how or why they have dragged this model on for long

23rd November 2010, 14:57	#106
Vibhanshu BHPian Join Date: Dec 2009 Location: Mumbai Posts: 242 Thanked: 152 Times	Its difficult for me to see a suitable product positioning for Ambassador. Indica rules the taxi segment - other higher segments are too competitive and HM stands no chance. Having new business plans is extremely tough for them now. However, 600 Ambys moving off the shelf with wopping 4L+ pricing for the lowest variant is unbelievable. I guess govt. is purchasing most of it. Even all the foreign companies have made their place already. From TATA to Ford to VW - just all are placed in the market with strong plans and relevant success to talk about. One question I would like to ask (deserves a poll )All Amby fans: Whats the USP of Amby that you see ? (Vintage?) Last edited by Vibhanshu : 23rd November 2010 at 14:59.
	() Thanks

23rd November 2010, 17:30	#107
ajay2233 BHPian Join Date: Dec 2008 Location: Chennai Posts: 155 Thanked: 10 Times View My Garage	I have a strong feeling that if the old Land Master design (same sturdy build) is brought back with a state of art engine, latest comfort features,The AMBY will be back with a bang. But am happy that the company is not giving up. Hope its not another Zen - Zen Estilo story where the legacy of the former has been ruptured to core by the latter . Last edited by ajay2233 : 23rd November 2010 at 17:32.
	() Thanks

23rd November 2010, 18:24	#108
Hatari Senior - BHPian Join Date: Feb 2004 Location: Calcutta Posts: 1,872 Thanked: 874 Times	I think HM needs to indulge in some euthanasia. Cannot fathom how or why they have dragged this model on for long
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