2nd March 2006, 14:44
| #1 |
| BHPian Join Date: Jul 2005 Location: Pune
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2nd March 2006, 16:03
| #2 |
| BHPian Join Date: Jul 2005 Location: Dubai
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2nd March 2006, 16:33
| #3 |
| Team-BHP Support   Join Date: Oct 2005 Location: Hyderabad
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| Hmmm... Tata has actually managed to reduce the price on Xeta. This is something very similar to what they did at the very initial stages with the Indica brand itself. Someone said on a different thread (and very rightly so) in those days the more they sold the Indica the more they use to loose. The selling price was not sufficiently covering the development and then the production cost of the car. And yet the Tatas took the gamble. That was because they knew that the handicap was that Tatas were not known as passenger car makers. They had to sell against the ever popular Marutis and the newly introduced Hyundais. Both were bigger in brand terms. So they had to get the initial volumes. Today we know what a big and yet successful decision that was. People saw more and more of the car on the roads and they felt assured that if so many people are buying it then it is most probably ok. So Indica volume kept going up and of course the prices along with that. Today the ubiquous Indica diesel sells at 4L+ prices with ease. The whole thing at that time was a very well though out marketing plan which probably just went under the 'expenses' head for the then new car's development and launch costs. Tatas may very well be doing the same thing now with Xeta.  |
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2nd March 2006, 16:41
| #4 |
| Team-BHP Support  | |
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2nd March 2006, 18:07
| #5 |
| Senior - BHPian Join Date: Mar 2005 Location: N.A
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2nd March 2006, 18:20
| #6 |
| BHPian  Join Date: Nov 2005 Location: New Delhi
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2nd March 2006, 18:26
| #7 | |
| Senior - BHPian  Join Date: Feb 2006 Location: Bangy Boy!
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| Quote:
HA HA HA... Extremely well put Steroid!!  | |
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2nd March 2006, 19:37
| #8 | |
| Senior - BHPian  | Quote:
 (why is that smiley so grumpy?)Actually its only recently that Tata Motors started using Tisco steel. For the longest time Tisco didnt make automotive grade steel. Even today, I would be surprised if the largest tonnage is sourced from there. In fact, Telco itself split into multiple companies - retaining essentially the forge/foundry, engine shop and assembly line including cowl making etc in house. A lot of the less 'core' component plants etc are independent cos now and after a short initial period, Tata motors will choose from multiple vendors as with other components. This has partly helped them become leaner and more profitable already. As for Tisco - it was shortened to "We make steel" and the insider joke was that the "make" wold go next (jocularly challenged alert: read the pun  ) | |
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2nd March 2006, 21:21
| #9 |
| BHPian  Join Date: Nov 2005 Location: Lucknow
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2nd March 2006, 21:27
| #10 |
| Senior - BHPian Join Date: Mar 2005 Location: N.A
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3rd March 2006, 14:13
| #11 |
| BHPian Join Date: May 2005 Location: Bangalore
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3rd March 2006, 14:23
| #12 |
| Senior - BHPian  Join Date: Feb 2005 Location: Chennai
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3rd March 2006, 16:15
| #13 |
| Senior - BHPian Join Date: Apr 2005 Location: bangalore
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3rd March 2006, 17:37
| #14 |
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3rd March 2006, 17:46
| #15 |
| Senior - BHPian Join Date: Mar 2005 Location: N.A
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