Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each page

kunaldhami · 5th November 2011, 13:05

Great find! Put blunder aside, their reply stating it being Tata Venture is more more lolworthy.

hvkumar · 5th November 2011, 14:23

Maybe they are trying to say that the "competition" is running away!!

:

ulhas.ahirrao · 5th November 2011, 14:31

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simplyself · 5th November 2011, 14:34

This would qualify as the blunder of all time. Only saving grace is it is a sketch and not a photograph.

Or, may be, Tata and Mahindra are merging

wickedchauhan · 5th November 2011, 14:50

OMG this is a blunder of EPIC proportions. Sure, for all of us its good for a handful of chuckles at TATA's expense but how will they clean this mess? I mean this is historical and will make for case studies world over

swarnava.m · 5th November 2011, 14:59

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himavanth_m · 5th November 2011, 15:30

Quote:

Originally Posted by Kimified

OMG. That's just not acceptable. Has anyone pointed this to Anand Mahindra on twitter ? Heard he is pretty active there. Or can someone post him this link. Would love to see his reaction to this

I have tweeted to Anand Mahindra. Will see if he will respond to it.
But cannot imagine how Tata motors can be so blind about it and moreover reply saying that it is Tata Venture. They should have checked again. Would love to send this link to Tata Motors people and see how they will respond to it.

But this is really funny.

nkapoor777 · 5th November 2011, 15:33

Oh God, I'm still rubbing my eyes in disbelief. Being a shareholder, I should have opted to get the copy of the annual report in print rather than email. It must be a masterpiece to get hold of.

sen2009 · 5th November 2011, 16:22

This is the best scoop. Thanks a lot for sharing.
In Tata Motors, every department is following the footsteps of their after sales support division and trying to match up in quality of work.
The PR division seems to have made great progress in that area.

null · 5th November 2011, 16:35

Quote:

Originally Posted by drmohitg

Tata motors should give full control to the team heading its TV advertisement department. ....

.... and their tata venture ad would be showing a maxximo on the telly

Seriously, this is a very shameful state for TATA in spite of someone highlighting the mistake, they tried to justify it. I am sure this would be a copyright infringement from TATA to use a Mahindra sketch in their report. Hope they have dumped the agency who prepared the layout of this report and kicked out their corp communication head (he/she owns this report) for the blunder.

wickedchauhan · 5th November 2011, 18:28

Quote:

Originally Posted by himavanth_m

I have tweeted to Anand Mahindra. Will see if he will respond to it.

Oh that makes it more interesting. And I can also imagine a number of people (big and small) must have doing that. Can't wait to see how he or M & M responds. And while you were at it - why not tweet it to Ratan T (or is he not on Twitter?).

But I think these two guys are brothers in arms and maybe Mahindra will let this one pass and not make Tata pay.

drmohitg · 5th November 2011, 20:08

Ofcourse Mahindra will not sue Tata for this. Its more of a human mistake then active copyright infringement issue. But seriously Mr. Tata needs to wake up and start issuing the pink slip a little more to create some sort of responsibility amongst the staff specially the senior staff.

noopster · 5th November 2011, 20:25

Why would Mahindra sue Tata

? The time is ripe for some of the tongue-in-cheek advertising that was so prevalent in the 90s (remember "Nothing Official About it?"). Anand Mahindra is probably having a hearty chuckle over this!

Sutripta · 5th November 2011, 20:31

Incredible.

But how did we miss it for a month? (original posting date 03 Oct)

Actually there is a very simple explanation (not excuse) for this.

Sutripta

aaggoswami · 5th November 2011, 20:47

We need to understand one thing, i.e. mistakes do happen, but unfortunately for Tata, this is a big blunder in tough times. Really tough times when they have lost their "known for Quality orientation" CEO and its products are not living upto their potential, mainly Vista and Manza range. Apart from this, Mahindra has actually stolen the spotlight with XUV.

In these times having a competitors image on annual report is a shocking thing which is of-course, very embarrassing. This type of blunders is not giving positive signals to the industry and customers. Just think what the potential customer would think when he realizes that its Maximo image and not Ace. Yes, its a fact that many of the potential customers wont even have a look at annual report and/or maximo/venture, but still its not a positive sign.

Those who would have seen this would even feel that if this is quality of annual report blunders, what would be quality of products ? Without any QC ?

Lets just hope that Tata is improving things on assembly lines and R&D atleast.

5th November 2011, 13:05	#16
kunaldhami BHPian Join Date: Oct 2006 Location: Surat Posts: 152 Thanked: 82 Times	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each Great find! Put blunder aside, their reply stating it being Tata Venture is more more lolworthy.
	() Thanks

5th November 2011, 14:23	#17
hvkumar Senior - BHPian Join Date: Nov 2006 Location: Mumbai Posts: 7,369 Thanked: 3,454 Times	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each Maybe they are trying to say that the "competition" is running away!!: Last edited by .anshuman : 5th November 2011 at 14:43. Reason: Extra smiley edited out. Thanks
	() Thanks

5th November 2011, 14:31	#18
ulhas.ahirrao BHPian Join Date: Dec 2009 Location: Mumbai Posts: 237 Thanked: 300 Times View My Garage	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each Post deleted by the Team-BHP Support : Please do NOT post one-liners that add little or no informational value to the thread. We need your co-operation to maintain the overall quality of this forum. Please read our rules before proceeding any further. Last edited by GTO : 5th November 2011 at 16:50.
	() Thanks $Received Infraction$

5th November 2011, 14:34	#19
simplyself Senior - BHPian Join Date: Mar 2008 Location: Hyderabad Posts: 1,051 Thanked: 621 Times	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each This would qualify as the blunder of all time. Only saving grace is it is a sketch and not a photograph. Or, may be, Tata and Mahindra are merging Last edited by simplyself : 5th November 2011 at 14:36.
	() Thanks

5th November 2011, 14:50	#20
wickedchauhan BHPian Join Date: Oct 2011 Location: Bangalore Posts: 52 Thanked: 13 Times	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each OMG this is a blunder of EPIC proportions. Sure, for all of us its good for a handful of chuckles at TATA's expense but how will they clean this mess? I mean this is historical and will make for case studies world over
	() Thanks

5th November 2011, 14:59	#21
swarnava.m BHPian Join Date: Oct 2011 Location: Mumbai/Margao Posts: 635 Thanked: 281 Times	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each Post deleted by the Team-BHP Support : Please do NOT post one-liners that add little or no informational value to the thread. We need your co-operation to maintain the overall quality of this forum. Please read our rules before proceeding any further. Last edited by GTO : 5th November 2011 at 16:51.
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5th November 2011, 15:33	#23
nkapoor777 BHPian Join Date: Nov 2006 Location: New Delhi Posts: 608 Thanked: 143 Times	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each Oh God, I'm still rubbing my eyes in disbelief. Being a shareholder, I should have opted to get the copy of the annual report in print rather than email. It must be a masterpiece to get hold of.
	() Thanks

5th November 2011, 16:22	#24
sen2009 BHPian Join Date: Jan 2009 Location: Mumbai Posts: 561 Thanked: 729 Times View My Garage	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each This is the best scoop. Thanks a lot for sharing. In Tata Motors, every department is following the footsteps of their after sales support division and trying to match up in quality of work. The PR division seems to have made great progress in that area.
	() Thanks

5th November 2011, 20:08	#27
drmohitg Distinguished - BHPian Join Date: Sep 2010 Location: Liverpool/Delhi Posts: 5,439 Thanked: 7,539 Times	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each Ofcourse Mahindra will not sue Tata for this. Its more of a human mistake then active copyright infringement issue. But seriously Mr. Tata needs to wake up and start issuing the pink slip a little more to create some sort of responsibility amongst the staff specially the senior staff.
	() Thanks

5th November 2011, 20:25	#28
noopster Distinguished - BHPian Join Date: Feb 2010 Location: Pune Posts: 9,237 Thanked: 12,903 Times View My Garage	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each Why would Mahindra sue Tata ? The time is ripe for some of the tongue-in-cheek advertising that was so prevalent in the 90s (remember "Nothing Official About it?"). Anand Mahindra is probably having a hearty chuckle over this!
	() Thanks

5th November 2011, 20:31	#29
Sutripta Senior - BHPian Join Date: Jul 2009 Location: Calcutta Posts: 4,668 Thanked: 6,217 Times	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each Incredible. But how did we miss it for a month? (original posting date 03 Oct) Actually there is a very simple explanation (not excuse) for this. Sutripta
	() Thanks

5th November 2011, 20:47	#30
aaggoswami Senior - BHPian Join Date: May 2007 Location: Vadodara Posts: 4,982 Thanked: 2,931 Times	Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each We need to understand one thing, i.e. mistakes do happen, but unfortunately for Tata, this is a big blunder in tough times. Really tough times when they have lost their "known for Quality orientation" CEO and its products are not living upto their potential, mainly Vista and Manza range. Apart from this, Mahindra has actually stolen the spotlight with XUV. In these times having a competitors image on annual report is a shocking thing which is of-course, very embarrassing. This type of blunders is not giving positive signals to the industry and customers. Just think what the potential customer would think when he realizes that its Maximo image and not Ace. Yes, its a fact that many of the potential customers wont even have a look at annual report and/or maximo/venture, but still its not a positive sign. Those who would have seen this would even feel that if this is quality of annual report blunders, what would be quality of products ? Without any QC ? Lets just hope that Tata is improving things on assembly lines and R&D atleast.
	() Thanks