Re: Metro and City Discrimination By Mahindra- XUV 500 Launch Mahindra knows this product was going to be a gamechanger for them and they wanted a premium experience for the customers. So instead of spreading the resources thin, they decided to concentrate on top 4-5 cities initially - dedicated RM's, Purple Club, multiple demo vehicles/TD vehicles, personalized attention at dealerships, Mahindra people at dealership etc. And trust me, this has made a lot of effect on people who are looking at plonking 12-13L of their money on a car. Compare it with Aria, you walk in to a dealership looking to buy a 15L+ car and you have to wait for 10 min for even someone to walk up to you. Makes a world of difference.
Also, i doubt M&M anticipated the kind of response they got (every dealership was having a mini-mela at the time of XUV launch), they might have had planned to launch it in more cities sooner. Looking at how the production has been sold out for 4-5 months, i dont think M&M is going to launch it sooner. |