[pk_del]

Great news! Thanks for sharing this nkg77...

FIAT this is awesome, finally something I look forward to from FIAT. Shouldnt the date be showing year 2012 and month January? OR is this already opened in Delhi?

-PK

[rameshnanda]

Originally Posted by pk_del

Great news! Thanks for sharing this nkg77...

FIAT this is awesome, finally something I look forward to from FIAT. Shouldnt the date be showing year 2012 and month January? OR is this already opened in Delhi?

-PK

Caffe is already open in Delhi. People have started visiting the Fiat Caffe in Delhi.

[pk_del]

Originally Posted by rameshnanda

Caffe is already open in Delhi. People have started visiting the Fiat Caffe in Delhi.

Thanks Ramesh. Is this near CCD Janpath? I visited CCD in CP/Janpath just couple of days back but didnt notice the Cafe.

-PK

[rameshnanda]

Originally Posted by pk_del

Thanks Ramesh. Is this near CCD Janpath? I visited CCD in CP/Janpath just couple of days back but didnt notice the Cafe.

-PK

I am not familiar with Delhi . According to the site, the address is,

40-42,
Janpath,
Facing Jwahar Vyapar Bhavan / Tolstoy Marg,
New Delhi - 110001

Caffe Incharge - Mr. Clinton, 88606 38464

[anupam00]

Formal launch in delhi is in First week jan 2012,

But you can visit the cafe even now in C.P Janpath - next to honda showroom.

Nice effort Fiat keep it up!!!

Thanks & Regards
Anupam

[phamilyman]

Umm, am I the only one who wishes they'd kept tools next to that lavazza section, and done a Maruti Service Masters (Maruti owned workshop) type setup to actually deliver a quality service experience to the customer?

Because lollipops can't trump customer service.

/my own brother, whose selling off his indica shortly, didn't even consider the punto for one second because of the Tata(Fiat) service experience. Nor will I. Because there's still no assurance of customer service.
//I would wish them much more luck and success with the Fiat-only service center to be opened by Oberoi Motors. Now that would be exciting and win back folks to the fold.

[Enigmatic]

Although this is a brilliant effort , but FIAT selling coffee wont make buyers want to buy your car !!

Instead of launching Fiat Cafe , why not launch Independent Fiat Workshops and Showroom!!

I know this is a nice way of promoting the brand , but however after a few couple of months , when the craze and the euphoria fade away , i dont know for what the Fiat Caffe will be used other than selling coffee.

[figo_mba]

That's a nice initiative. I think it is FIAT Spa itself that is putting money in it. right ? I am skeptical as to how many private dealerships will put in money for this kind of experience given the numbers that FIAT is doing now.

And don't mean to nitpicking but there are few very obvious spelling mistakes etc in the site. Quality Control FIAT!! Quality Control. Don't be like TATA now.
Kinda reminds me of Tata Annual report with Mahindra Maxximo in it.

Is this an industry first ? Waiting to see how it all develops.

[iconic]

I think the website is under testing phase. The images are loading too slow and in certain places - caffe 360, it is not even loading. But the concept seems to be good. Now I understand why the Sales guy in Corcorde did not show any interest when we went to check out punto for my friend.

[h14]

Guys, the soft launch of the cafe has happened and the official launch will be on Jan3 along with the launch of the new Linea and Punto.

Some info on the cafe:

First cafe is in Delhi and the second one in Pune. Ever cafe is gonna have one showroom manager, one test drive manager, two sales advisers and two hostess.

Plans in 2012

1. FIAT Caffe
2. Separate service stations
3. FIAT car's not to be showcased in TATA showrooms
4. No new models in 2012 except launch of JEEP
5. Maserati to be sold in FIAT showrooms globally.

Let's see on how things go on for FIAT in 2012

[figo_mba]

Originally Posted by iconic

I think the website is under testing phase. The images are loading too slow and in certain places - caffe 360, it is not even loading. But the concept seems to be good. Now I understand why the Sales guy in Concorde did not show any interest when we went to check out punto for my friend.

I dont think fiat caffe is aimed at being a all out sales outlet for Fiat but more like a branding initiative. There is no argument that most of the fiat owners would want Fiat to start off with their own sales outlet/service.

The reason why concorde did not show interest is not the fiat caffe but its just the culture of fiat/tata dealerships or the attitude of the sales guy or the guy you approached could be a disgruntled employee or could be just random.
The Fiat India chief said they would not need any Fiat only service/sales since they already have Fiat/Tata combined dealerships in India.

Needs to be seen how much brand equity this initiative is gonna build.

[vikrantj]

This a great brand-building exercise. I will have to go and check out the cafe at Koregaon Park in Pune it being 10min from my office

[~~h]

The site is typical Fiat; so many bugs.
Try to register a grievance, Chassis Number is not a mandatory field, but pop-up comes up when you leave it blank.

Can't they get anything right ?

[Speed Pujari]

I am ready to ditch CCD, Barista and other cafes for this .. Fiat bring it on to Bangalore.

[samigo]

This is awesome. I saw one on North Main road koregaon park in Pune. I was a Suzuki Swift DDiS owner and now completely owned by my new Punto MJD. The only thing missing is the Swift's 0-100 take off and M.A.S.S. Otherwise punto is superior in all other arguments.

Regards,
Sameer.