Quote:
Originally Posted by Mpower Hmmm......if you can pull it off you'll be the man Reehan. The ultrapremium market is all about image and snob value.
Cars like TVR, Noble have the performance to run with Porsche and Ferrari but zero image.
On the other hand, even cutting edge all aluminum Acura NSX got rejected by the premium shoppers. People complained that it did'nt have a V8 and it was too expensive, but at the same time they had no problem paying for and air cooled Porsche with a steel body.
Needless to mention, people still bought the crap that Jaguar and Rolls were putting out in the 90s |
Very true Mpower,
I am not doubting the whole "snob value" thing, but then again, part of it is about which direction the wind is blowing on that day.
By no means am i saying its an easy task. But it IS possible. Look at pagani for example - weird name, godawful ugly car (yes it has grown on me since the first time i saw it), but tons of snob value, attention to detail and a couple of brilliant reviews set the ball rolling. From being unknown to being a lot of peoples top 5 now. Ofcourse this is an extreme example.
As you said, the NSX is also a good example of how things can go wrong as well.
There are two sides to every coin and for this thread i just decided to pick the optimistic one
cya
R
Last edited by Rehaan : 18th March 2006 at 04:33.
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