[vkaul1]

Originally Posted by mohandas

^^^
FYI, Duster along with Sedan > 4m length are indeed in 27% bracket already. I am 1000% sure on this.

The SUV classification as per the budget guidelines is -

• > 4000 mm length
• > 1500 cc engine
• > 170 mm ground clearence

Only if a vehicle meets all 3 criterion the additional levy is applicable. Besides the M/SUVs like Fortuner, Innova, Xylo etc it also pulls some of the sedans e.g. Altis (P), Civic etc in its ambit. Looks like

As duster is less than 1500 cc it is not impacted.

[swiftnfurious]

Could you believe what Rushlane has posted with respect to Ford Ecosport?

But, the EcoSport SUV is 4228mm in length and has a ground clearance of 200mm, which will see it getting taxed 30% excise duty.

Details: http://www.rushlane.com/ford-ecospor...l-1267942.html

I am appalled at this report. When everyone knows Ecosport will be considered as a compact SUV, NOT taking the tail mounted spare wheel length into account, they have gone ahead and mentioned this will even be taxed at 30% !! This; from a reputed auto blog!

[bnzjon]

Ford India have today started a marketing initiative for the much awaited EcoSport.

See this dedicated link.
http://ecosportdiscoveries.co.in/

[scopriobharath]

Originally Posted by swiftnfurious

Could you believe what Rushlane has posted with respect to Ford Ecosport?
Details: http://www.rushlane.com/ford-ecospor...l-1267942.html

I am appalled at this report. When everyone knows Ecosport will be considered as a compact SUV, NOT taking the tail mounted spare wheel length into account, they have gone ahead and mentioned this will even be taxed at 30% !! This; from a reputed auto blog!

The best way is to go the older gen land rover style and mount the spare tyre on the hood. This would reduce the length to under 4 meters and can be theoritically called Small car in Govt Lingo.

Image credit and source : landroverparts.roversnorth.com

[ku69rd]

Okies folks, there seems to be some sorta respite from Ford atleast for one Soul
Log on to this website and show them the coolest Urban Location and one of us can get a ford ecosport absolutely free.

http://ecosportdiscoveries.co.in/?ut...utm_term=10313

PS: I do not work for FORD, but got this promotion emailer from them. Sharing is Caring

[GTO]

Check out our news item on the same : Link

[dhanushmenon]

Originally Posted by vkaul1

The SUV classification as per the budget guidelines is -

[*]> 4000 mm length[*]> 1500 cc engine[*]> 170 mm ground clearence

Besides the M/SUVs like Fortuner, Innova, Xylo etc it also pulls some of the sedans e.g. Altis (P), Civic etc in its ambit.

More than 170 mm GC for civic? I don't think so

[karan561]

Originally Posted by bnzjon

Ford India have today started a marketing initiative for the much awaited EcoSport.

See this dedicated link.
http://ecosportdiscoveries.co.in/

Originally Posted by ku69rd

Okies folks, there seems to be some sorta respite from Ford atleast for one Soul
Log on to this website and show them the coolest Urban Location and one of us can get a ford ecosport absolutely free.

http://ecosportdiscoveries.co.in/?ut...utm_term=10313

In counter to Fords marketing campaign;

I think we team-BHPians should start "Launch the ECOSPORT" campaign

[ku69rd]

Originally Posted by GTO

Check out our news item on the same : Link

Woops Seen it only now Good Stuff, hopefully one from the forum wins it

[puchoo]

Sounds incredibly similar or definitely "inspired" by the campaign which Skoda ran for the Yeti for a substantial time in 2012.

[agambhandari]

From the Team-Bhp news

EcoSport marketing initiatives will feature road shows across 12 cities -New Delhi (including NCR), Mumbai (including Navi Mumbai), Bengaluru, Chandigarh, Kochi, Ludhiana, Chennai, Jaipur, Hyderabad, Ahmedabad, Pune and Kolkata. These roadshows will have an EcoSport on display, along with interactive zones in high-footfall malls.

Is the EcoSport on display in a mall a different initiative than the contest to win an EcoSport? Anybody with an idea about when such a display will begin?

P.S. Really happy to see my city in the list! For a change ,probably gonna see an early launch in my city along with the metros.

[damager21]

Campaign India has released excerpt of its interview with James Farley, executive vice president - global marketing, sales, service, Lincoln Motor Company, and Vinay Piparsania, executive director - marketing sales and service, Ford India, to explain the concept, Ford’s digital push around today's campaign.

Campaign India (CI): What's the thought behind the 'Urban Discovery' campaign for the launch of the Ecosport?

James Farley (JF): The approach is to generate interest in the vehicle many months before it is available in the market. We wanted to create authentic conversations on a large scale using the digital platform to generate interest about the vehicle. We wanted to invert the traditional way of communication in India, and accordingly have launched a digital-centric campaign. Other media will also be used in the campaign, but everything will be around digital. It's not Ford that is talking to people, but it's the people talking amongst themselves. We'll amplify this by using social, digital and even traditional media. This campaign will lead to the launch. It's a simple idea, yet new for the auto industry in India.

Vinay Piparsania (VP): With the EcoSport pre-launch campaign, we have the whole opportunity to engage with the consumer. It's a way of how we'll be a part of his life; we're trying to get an emotional connect with real people through real world experiences.

CI: There is a view that Ford’s advertising and marketing in India is not as aggressive as that of some other players here. Is that true?

JF: We are a challenger brand in India. We can't challenge the other brands in the country by spending lots of money on advertising. We need to be effective instead.

CI: How is the profile of the Ford buyer changing? Is s/he getting younger? What is the case in India?

JF: The centre of the universe for Ford is moving East. We are also looking at lower price points now, as our consumer is getting younger. By nature, we are launching vehicles that are very different from the Ford of old. We were first known for very large vehicles, now we're looking at the other end. Globally, the way we are promoting our cars and who we are promoting it to, is also changing.

CI: Ford has been acknowledged as a front-runner in social media and digital engagement. What's driving this thinking? In markets like India, especially, are you moving a tad ahead of the curve consciously? Could there be a flip side to this, in terms of losing out on traditional media engagement? (Or is every customer who fits the profile of a Ford owner digitally savvy?)

JF: The target profile that we are engaging with sees digital as a big part of their profile. Among all the countries, India has shown the biggest response to our digital campaigns. If you look at us now, we are surrounded by smart phones and apps. This has already caused a transformation. I think that the biggest advantage is that India, as a country, is one of the largest consumers of Facebook. So, it's natural that any campaign we do now has to leverage digital. When you have an innovate product, like we do, innovation is required in communication too. Following our campaign for the Figo and Fiesta, we realised that 60 per cent of our consumers say that digital is their first source of information. This wasn't the case until a few years ago.

http://www.campaignindia.in/Article/...aigns8217.aspx

[agambhandari]

Generate interest many MANY MONTHS before the Launch? This is probably the most authentic source in the last few days..If this is true, we petrolheads are going to be one frustrated bunch, that's for sure!!

[StarScream]

There's a danger of creating so much hype that you stand to disappoint your audience because expectations become unrealistic. For example if the starting price is higher than 5 lakhs now (thanks to Hormazd), many who have held on expectantly will call the car expensive and hence a failure even if it's a car with lots of features for the money.

We have seen this story play out with Ford before, it seems they haven't learnt their lessons. This is not a new media launch, this is now overdue.

[pgsagar]

Originally Posted by StarScream

There's a danger of creating so much hype that you stand to disappoint your audience because expectations become unrealistic. For example if the starting price is higher than 5 lakhs now (thanks to Hormazd), many who have held on expectantly will call the car expensive and hence a failure even if it's a car with lots of features for the money.

Ecosport and failure? Naah! SUV craze is increasing by the day. Even traditional sedan likers are veering towards SUVs -- thanks to our pot-holed, dug-out, bump-infested city roads. There are SUVs and there are SUVs. But not a compact low-cost good-looking SUV with a good badge. There was Rio; but that Premier badge? If Duster's success ( in spite of that 90-ish front end ) is any indication, Ecosport should see queues stretching from here to Moon. It can rub shoulders comfortably ( without feeling inferior ) with SUVs costing 3/4 times. In fact it looks much better than some of those pricier SUVs. It costs less and has a noon-shadow of a big hatch. What more does one need? I am already in queue.

And oh, yes! Pre-launch 200 page discussion is indicactive of interest in this car.