Quote:
Originally Posted by ACM We do have instances of leading manufacturers like even Toyota not being true to the job of self investigation and delaying sharing the result: |
Another takes on this. I read it in TG.
TOYOTA IS BEING USED AS A POLITICAL FOOTBALL IN THE USA, WHERE GM-SUPPORTING BIGWIGS ARE MORE THAN HAPPY TO IGNORE THE FACTS AND STICK THE BOOT IN
Imagine a lethal fault might exist in your car. On average, this fault will result in a fatal accident, for each single car like yours, once every half million years of your driving it. Would you keep it?
I suspect you’d probably take a deep breath , swallow a brave pill, and carry on driving. After all, every day you take far bigger risks than that. Overtaking where maybe the margin of error isn’t that big. Staring a bit too long at some foxy pedestrian. Trying to retrieve a snack that’s slipped between the seat and the transmission tunnel. Keeping going when drowsy. Tapping in a satnav destination at motorway speed. Yes you do. We all do.
This is the context of the peril of runaway Toyotas. There have been 50-odd deaths attributed worldwide to the issue. Roughly 10 million cars have been recalled, and given they’re on average several years old, that’s how I calculated the approximate probability in the first paragraph.
Those deaths are a tragedy. But they represent a vanishingly small proportion of overall road accidents in Toyotas, and of break downs in cars. And that’s Toyotas problem. As the story has developed, its gone from floor mats jamming the throttle, to a sticky pedal, to ‘ghost in the machine’ accusations over the drive by wire electronics. How do you chase down a ‘ghost in the machine’ ? Especially when there are so few of these ghosts out there. And, in cars that have gone out of control but not crashed, the ghosts stubbornly refuse to reappear when test engineers try to replicate the incidents.. I’m not sure if Toyota will ever get to the bottom of this.
Toyota is well aware that Public Relations theory says you should never, ever blame your customers, and so it isn’t. But actually some of the high profile runaways might have been a simple matter of someone pressing the throttle when they thought they’d press the brake. Someone once T-boned the car I was in by doing exactly that. We were manoeuvring in the hold of the Isle of Man ferry. It was a Ford Fiesta that hit me, but I guess if it’d been a Toyota Yaris the driver might now be tempted to add his list to the ‘unintended acceleration’ claims against Toyota.
Yes, its beginning to turn into a witch hunt. There is evidence, for sure, that Toyota’s obsessive focus on reliability might have been distracted during the spectacular growth years up to 2008. But it’s one thing to very slightly lose focus. Its quite another to be aware of a lethal flaw and deliberately hide it, which is what a lot of grandstanding US politicians have alleged. There have been angry congressional hearings. It has become political for another reason: Toyota’s main competition is General Motors (GM), and US taxpayers own GM, so its now OK for politicians and union leaders to partisan in GM’s favor and even revive the sort of reflexive Japan bashing I thought had been justly buried 20 years ago. Meanwhile District Attorney Tony Rackauckas of Orange California has filed a lawsuit alleging that Toyota is endangering the public with its defective vehicles and business practices. Toyota bosses have known for years that a cover-up of a major flaw simply wouldn’t work in the information age. Faults in cars become public, and get exaggerated out of control in the blogosphere and 24 hour media. That’s what does the big scale damages to a company’s reputation and sales and profits, not the possible cost of lawsuits and damages. If Toyota has made faulty cars it’s a cock-up not a conspiracy.
Now don’t accuse me of being an apologist for Big Auto and unfettered capitalism. Its perfectly true that big business naturally misbehaves if it isn’t held to public account. Uncontrolled multi nationals in many industries have trampled all over democracy and public health - see movies such as Food Inc and The Corporation. I’d love to know why US law makers haven’t gone after the backsides of dozens of far more willfully harmful corporations rather than climbing, without any expertise, on this anti-Toyota bandwagon.
Anyway, the consumer is speaking. In February, Toyota sales in the US when through the floor. People didn’t want to put their families into a dangerous foreign car. In March, the company started offering discounts and low-interest finance, and sales bounced right back. People could now buy a Toyota and demonstrate that most American of instincts: the eye for a bargain.
By Paul Horrell
Top Gear