Are car manufacturers really concerned about semi urban and rural markets Seeing the car advertisements and marketing campaign of the car manufacturers, it looks like always they focus on the urban market. They show very little concern to even medium size towns and district headquarters. Can understand that starting dealership is not viable in these towns, but atleast there should be an authorized service center for every brand of car in every district and big town. Are people in towns not meant to use better cars that we in cities enjoy.
My native place Rajahmundry is one of the biggest towns in AP. It is an hub for many trades and located in the center of two wealthiest districts of AP. The number of cars in my town alone would be in few thousands. At present we have dealerships of only Maruti and TATA. Hyundai recently closed their shop. All other manufacturers doesn't have even a decent service center. Whatever service centers we have are hopeless. They don't even stock basic spareparts.
People who own other brand cars, they have to drive 200 KMS for the nearest dealership. Many people like my Dad who is a doctor can't afford to loose a day at work just to get their car serviced. My Dad owns a Fiat Siena and wants to upgrade to a newer car and the only options he has are Indigo or Swift. We bought Fiat because, Fiat promised a full fledged service center in our town. They did start, but those guys even don't know how to adjust head light beam. My Dad's friends who own a Corsa are also in the same situation. We don't want to risk again by buying a city, Aveo or Fiesta.
When I asked Honda, Ford & GM dealers in Hyderabad why are they not concerned about service in districts, they simply answer that their cars will never require any attention. And they can't afford to start a service center to attend to few calls. :WTF:
I remember when Maruti started operations in 80s, we had two Maruti authorized service centers in our town. Also they started the dealership more than a decade ago. Maruti can teach a lesson or two to others in that department.
Hope other mfrs learn their lessons real quick....
Last edited by satish_appasani : 23rd March 2006 at 11:46.
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