Team-BHP - MERCEDES vs AUDI vs BMW

Yesterday the report was published that BMW leads the war of the German trio. The numbers show that BMW lead the way selling 2369units followed by Audi at 2269 and Merc comes in third at 2130.

If we analyse the numbers carefully i think Mercedes has done a phenomenal job with the current lineupclap:. They do not have a direct BMW X1 rival, they don't have any stripped down editions, their ML is due for replacement sometime this month, their GL is also due for replacement this year, the S-class replacement is due soon and yet the difference is only 239 units for the first 3months that's apparently 80units a month. I think if it was not for the corp edition or the X1 BMW would be down in third.

All credit to AUDI to make it to the number two spot with their service network not so good and their brand awareness in India is also less when compared to the other two. They are for sure making up numbers with the A6 and their SUV's. If they price the Q3 right its a matter of time before they top the sales chart.

This appears to be in tune with the Global trends. BMW has overtaken Mercedes and Lexus as top selling luxury car the world over. The Audi success story is truly remarkable considering the short time it took to overtake brands like Mercedes. Maybe, the macho image of BMW and Audi are, to an extend responsible for the boost?