Mitsubishi Pajero SFX production to end in 2012

lancer_rit · 13th June 2012, 19:30

Quote:

Originally Posted by scopriobharath

I was suggeting HM to buy all rights for Pajero from Mitsubishi like what Mahidnra did to logan and Premier did to Nomad.

Let them launch the Pajero with a HM Badge like verito. Still it would fly off the door. A sale of 500 units per month is guaranteed.

ok, that's understandable then. However, HM cannot pull it off. They are not Mahindra.

scopriobharath · 13th June 2012, 19:52

Quote:

Originally Posted by lancer_rit

ok, that's understandable then. However, HM cannot pull it off. They are not Mahindra.

Well, They can do it if they think. Mahindra was known only for "Jeeps". With the launch of Scorpio, Mahindra became famous and Now Mahindra has a service center in almost all major towns.

Scorpio when launched was an icon in itself. It was known as a Scorpio from Mahindra and not a Mahindra Scorpio. People knew Mahindra because of Scorpio. Similarly, As Pajero is an established vehicle, its 30% already done for HM if it can resurrect this product.

"A Pajero from HM" doesnt sound bad

lancer_rit · 14th June 2012, 09:49

Quote:

Originally Posted by scopriobharath

Well, They can do it if they think. Mahindra was known only for "Jeeps". With the launch of Scorpio, Mahindra became famous and Now Mahindra has a service center in almost all major towns.
...
"A Pajero from HM" doesnt sound bad

Mahindra had way more brand equity and management capability than HM for decades of history. And it was famous before the Scorpio, the Bolero is their best selling product.
I repeat HM cannot pull it off, I have seen HM-Mitsu in action for years!

benbsb29 · 14th June 2012, 12:25

Quote:

Originally Posted by scopriobharath

Scorpio when launched was an icon in itself. It was known as a Scorpio from Mahindra and not a Mahindra Scorpio. People knew Mahindra because of Scorpio. Similarly, As Pajero is an established vehicle, its 30% already done for HM if it can resurrect this product.

"A Pajero from HM" doesnt sound bad

That's the advantage you have when creating a new brand. However, in the case of Pajero, this is an iconic brand in itself in various markets all around the world. There is no way Mitsubishi will sell the Pajero brand to a company like HM.

ToroRosso · 14th June 2012, 12:40

Quote:

Originally Posted by Harbir

So thats the end of the line for the venerable old soldier.

Harbir, You have a fantastic way with words. No frills and very direct.

Having owned First gen Lancer for close to 9 years and 3L KM later, i swear by Mitsubishi, and Paj SFX has always been in my wish list for upgrade. I have extensively driven one, It has all the under pinnings that you have mentioned, but if I had the kinda of money to buy a New SUV Paj SFX would be the one that i had buy in heart beat.

Wishing you a great ownership experience with the beast.

Take Care.

Turbo car · 27th June 2012, 16:14

Stopping Pajero in India will be the biggest mistake by Mitsubishi as of yet.

Pajero, especially BSIII compliant ones, ( the older ones i feel had more power, but the engine has been de-tuned to comply with the BSIII norms ) are still selling; that too with the least amount of aggressive marketing.

I spoke to Pajero sale people in Geo Motors in Kerala and they told me that Pajero will be manufactured for a further 2 more years and Sport will slowly replace it in the market. I think that strategy will be used by Mitsubishi as Pajero still has a fan following and aspiration value among auto enthusiasts, and sport as of now is in no position to replace Pajero SFX.

Even after a period of 25 years in market Pajero as we know is still viewed with respect by auto enthusiasts and that is really telling something about the vehicle.

shivmarwaha · 19th October 2012, 22:09

Just read on autocar that Pajero sport prices have been slashed by about 1.7x lakhs. Which effectively means that Pajero sfx is the same price as the sport. Funny move by hm, unless Pajero sfx is repositioned at 15lakhs bracket. If only hm would listen!!!!

zenren · 19th October 2012, 23:03

Quote:

Originally Posted by promit

No, that may not be the case.I think the pajero sport was ~2.5 lakhs more expensive than the sfx to begin with. The price slash would have just widened the price gap between the pajero sport and the sfx.

Price slash is on Pajero Sport, not on SFX.

Pajero SFX ~ 22 lakhs
Pajero Sport ~ 24.5 lakhs before price slash, revised price ~ 22.5 lakhs

only 50k difference between the models.

Harbir · 20th October 2012, 04:54

The Pajero SFX has been quietly discontinued already, I believe.

swiftnfurious · 20th October 2012, 10:53

Quote:

Originally Posted by Harbir

The Pajero SFX has been quietly discontinued already, I believe.

The website still shows the product though. http://www.mitsubishi-motors.co.in/pajero/

Now the pricing is ridiculous. SFX & Sport at a difference of 50K!

Ford5 · 20th October 2012, 11:02

Mitsubishi's strategy of "cutting the price" never works. Lancer, Cedia, Outlander, have vanished without a trace, when the plan was to increase the sales actually.

They could have very well absorbed the Pajero sport's presumed losses due to high import duties price by pricing it along the competition.

Now this move after initial flock of buyers have disappeared?

undead · 20th October 2012, 11:50

Quote:

Originally Posted by Harbir

The Pajero SFX has been quietly discontinued already, I believe.

I received the same answer when enquired with the dealers in Tamilnadu about 2 months back. Mitsubishi has informed dealers to stop taking bookings for the SFX.

sarthakgupta · 5th November 2012, 20:06

I think its official now. Pajero SFX along with ageing Lancer Diesel have been discontinued from Mitsubishi India lineup. All webpages (including the pricing info - which was available till last week on the site) related to both SFX and Lancer Diesel are now gone from Mitsubishi India Website.

Cedia Sports is the now the lowest price car in Mitsubishi India Line-up.

Also, as per current international media news, Lancer EVO XI should be axed by middle of 2013 with no replacement in sight. (Rumors are there about a diesel-hybrid car to replace EVO).

Mitsubishi Motors India Home: http://www.mitsubishi-motors.co.in/

Mitsubishi Motors India Prices: http://www.mitsubishi-motors.co.in/price.php

RIP Lancer and Pajero SFX.

@Mods: Please update the thread title. Thanks

AWD · 5th November 2012, 21:19

Both Lancer & Paj. deserved a burial ~ a decade ago. Anyhow like the things move in our Country, floggin a dead horse is quite common.

The move shall help Mitsu. in formulating plans for the future & better placement of its products.

princey · 5th November 2012, 21:24

Pajero SFX - R.I.P
Sad end to a great vehicle. found it one of the best 4X4 ever.
Wonder why did HM not go for an upgrade and facelift like the one done in Brazil...
Well then when will HM finally bury the Amby too?

27th June 2012, 16:14	#36
Turbo car BHPian Join Date: Jun 2012 Location: Trivandrum Posts: 129 Thanked: 18 Times	Re: Mitsubishi Pajero SFX production to end in 2012 Stopping Pajero in India will be the biggest mistake by Mitsubishi as of yet. Pajero, especially BSIII compliant ones, ( the older ones i feel had more power, but the engine has been de-tuned to comply with the BSIII norms ) are still selling; that too with the least amount of aggressive marketing. I spoke to Pajero sale people in Geo Motors in Kerala and they told me that Pajero will be manufactured for a further 2 more years and Sport will slowly replace it in the market. I think that strategy will be used by Mitsubishi as Pajero still has a fan following and aspiration value among auto enthusiasts, and sport as of now is in no position to replace Pajero SFX. Even after a period of 25 years in market Pajero as we know is still viewed with respect by auto enthusiasts and that is really telling something about the vehicle.
	() Thanks

19th October 2012, 22:09	#37
shivmarwaha BHPian Join Date: Apr 2006 Location: new delhi Posts: 163 Thanked: 56 Times	Re: Mitsubishi Pajero SFX production to end in 2012 Just read on autocar that Pajero sport prices have been slashed by about 1.7x lakhs. Which effectively means that Pajero sfx is the same price as the sport. Funny move by hm, unless Pajero sfx is repositioned at 15lakhs bracket. If only hm would listen!!!!
	() Thanks

20th October 2012, 04:54	#39
Harbir BHPian Join Date: Nov 2007 Location: Delhi Posts: 920 Thanked: 1,025 Times View My Garage	Re: Mitsubishi Pajero SFX production to end in 2012 The Pajero SFX has been quietly discontinued already, I believe.
	() Thanks

20th October 2012, 11:02	#41
Ford5 BHPian Join Date: Oct 2011 Location: Bangalore Posts: 500 Thanked: 338 Times	Re: Mitsubishi Pajero SFX production to end in 2012 Mitsubishi's strategy of "cutting the price" never works. Lancer, Cedia, Outlander, have vanished without a trace, when the plan was to increase the sales actually. They could have very well absorbed the Pajero sport's presumed losses due to high import duties price by pricing it along the competition. Now this move after initial flock of buyers have disappeared?
	() Thanks

5th November 2012, 20:06	#43
sarthakgupta BHPian Join Date: Jul 2012 Location: Indore Posts: 425 Thanked: 574 Times	Re: Mitsubishi Pajero SFX production to end in 2012 I think its official now. Pajero SFX along with ageing Lancer Diesel have been discontinued from Mitsubishi India lineup. All webpages (including the pricing info - which was available till last week on the site) related to both SFX and Lancer Diesel are now gone from Mitsubishi India Website. Cedia Sports is the now the lowest price car in Mitsubishi India Line-up. Also, as per current international media news, Lancer EVO XI should be axed by middle of 2013 with no replacement in sight. (Rumors are there about a diesel-hybrid car to replace EVO). Mitsubishi Motors India Home: http://www.mitsubishi-motors.co.in/ Mitsubishi Motors India Prices: http://www.mitsubishi-motors.co.in/price.php RIP Lancer and Pajero SFX. @Mods: Please update the thread title. Thanks
	() Thanks

5th November 2012, 21:19	#44
AWD BHPian Join Date: Nov 2009 Location: Drivers seat Posts: 846 Thanked: 368 Times	Re: Mitsubishi Pajero SFX production to end in 2012 Both Lancer & Paj. deserved a burial ~ a decade ago. Anyhow like the things move in our Country, floggin a dead horse is quite common. The move shall help Mitsu. in formulating plans for the future & better placement of its products.
	() Thanks

5th November 2012, 21:24	#45
princey BHPian Join Date: Oct 2007 Location: Delhi Posts: 145 Thanked: 60 Times	Re: Mitsubishi Pajero SFX production to end in 2012 Pajero SFX - R.I.P Sad end to a great vehicle. found it one of the best 4X4 ever. Wonder why did HM not go for an upgrade and facelift like the one done in Brazil... Well then when will HM finally bury the Amby too?
	() Thanks