Re: October 2012 : Indian Car Sales Figures My take-aways from the analysis by GTO and team, which i had published on my FB & Twitter (@kundansingh). Great job as usual by the BHP boys and bang on time.
Chevrolet
•Dated models like the Aveo & Aveo-UVA have dwindling sales of 37 & 22 units respectively for the month of October’12. In my opinion both models should be scrapped, they have nothing new to offer to the customer, who is looking for style, convenience
•Similar with the Optra which is essentially a Daewoo re-badged, previous month sold 5 units
•GM got greedy with the Beat and totally overlooked the Spark which pretty much ran the company for years, resulting in sales of 829 units. In comparison the Beat sold 2900 units
Fiat
•The company desperately needs to launch something new for the Indian market, its flagship model the Linea is doing dismal sales; October sales of 37 units
HM-Mitsubishi
•The good old Ambassador continue to churn out of the HM from its plant, consistently selling 200+ units for the last 8 months
•Again HM-Mitsubishi needs new product offerings, the EVO makes no sense at its price point of 20+ lakhs and has resulted in net sales of 0 !!
•The Montero, Outlander and Pajero sport combined have sold 135 units, less than the Ambassador; that’s a story in itself
Honda
•Honda continues to stay afloat thanks to the City and Bro both doing similar numbers around the 3800 unit mark.
•The overpriced Jazz, outdated Civic and overpriced CRV combined haven’t even sold 100 units in the previous month
•All eyes are now on the middle of next year when Honda plans to introduce its diesel offerings and a mid level SUV
Hyundai
•Hyundai holds strong to its no.2 tag in India, their growth has been on the back of 4 models cranking the sales – Eon (7872), i10 (8988), i20 (9058) and Verna(5050)
•Along with this the old workhorse Santo still manages very decent 3500+ units per month
•It’s probably time to retire the old Accent which is mostly now being pushed through CNG sales
Mahindra
•September was an interesting month for M&M because for the first time the XUV500 outsold the Scorpio by 500+ units. But October saw parity being restored with Scorpio selling 300 more units than the XUV500
•The king of their pack remains the Bolero with 11,000 units sold in October, bear in mind this includes all variants of the Bolero; including the rural ones
•Surprisingly the rather odd shaped (read ugly) Quanto has managed to do 2500 units in its opening month
•The upgraded Thar with AC (a personal favorite) managed close to 700 units, not too shabby for a lifestyle vehicle in India
Nissan
•Nissan I believe have messed up their product portfolio by having vehicles like the Teana, Evalia and X-trail; all of which are price heavy and don’t connect with the Indian consumer. The result is that the combined sales of these 3 models are less than 200 units for the month.
•Sunny is the only model doing over 1000 units for Nissan and for them to succeed in India they need more such models. Its affordable, gives a lot of space and isn’t all that bad looking
•2013 will see the Nissan version of Renault Duster being launched, my guess is this will happen towards the end of 2013, since Renault will try and milk as much as it can out of the Duster
•Nissan has also stated that unlike the Scala and Micra which are essentially just re-badged versions of the original the Nissan SUV will be a modified vehicle all together
•I believe a lot of Nissan’s growth in India will be hinged on this mid-size SUV
Renault
•Renault is riding strong on its Duster sales, October saw Duster sell 5400 units; possibly making it the highest selling SUV in its category
•The rest of the Renault portfolio continues to struggle with vehicles such as the Koleos, Fluence not making any impact.
•Its sad for Renault that it shot itself in the foot by launching the Logan first in India, essentially a bread box design. Renault which globally is known for its design and technical superiority went and launched the Logan and scarred its own image
•Scala is doing similar numbers to its cousin the Sunny with close to 800 units
Skoda
•To put it simply – Skoda is in trouble! The Yeti, Superb, Laura and Fabia combined have sold less than 700 units last month.
•Their products are overpriced (consumer heavily perceive this), after sales are genuinely overpriced and designs are now looking dated
•The Yeti is technically one of the best SUV’s or crossover designs in this country but the pricing strategy has killed it; Skoda sold 6 units last month !!
•I know Skoda has its family ties with VW and Audi so on an overall basis the sales may look healthy but as a standalone brand its needs a major overhaul
•The Rapid which is basically a better looking version of the VW Vento is managing 1000 odd numbers but again not enough for a product that’s meant to push the country strategy
And the Rest
•VW - is keeping its head above the water thanks to the Polo (3400 units) and Vento (1894), but just about. Major discounts are being offered to push sales
•Toyota – Innova continues to be the king of the MUV market with almost 6000 units, amazing performance by a 8 year old design. Fortuner also holding strong with 1000+ units for a D2 segment vehicle. The Etios & Liva combined doing 5000+ units is average performance for its segment
•TATA – the dynamic (but now old) duo of the Indica and Manza in their million variants continue to power the TATA stable ahead, all variants combined sales of 12,000+ units. Yes a lot of these are taxis, cabs etc but credit where due to the truck manufacturers. The story to watch out for is the Nano which has bounced back with a bang, thank to smart marketing and is doing 4000+ units. The upgraded Safari storme was launched in October and should easily do 2000 units next month
•Maruti – best for the last – what do you say about a company which has 8 out of its 14 product offering selling more than 5000 units a month, this after suffering its worst labor unrest in its history. The Alto which has safely taken over the mantel from the Maruti 800 did a mind boggling 26000 units last month, Swift 15000, Dzire 14000 units, units and Wagon R 13000 units. The weak links are the Vitara which hasn’t sold a single unit in the 3 previous months, the overpriced Kizashi (35 units) and the now aging SX4 (695 units). |